WSJ’s Kara Swisher joins the conversation, how will traditional media adopt the live web?

I’m becoming a fan of Kara Swisher, who writes Boomtown. She’s a case study of how traditional newspapers (Wall Street Journal) have embraced social media. I see a lot of other newspapers who use blogs and podcasts and rss, yet they don’t really engage and be part of the experience of social media –they just report on it. It’s more than being an embedded reporter, she’s interacting with the ecosystem, I’ve been noticing this more and more.

Kara’s blog posts are punchy and stir up the issues, her videos irreverent, she keeps them fast, brings us the experience and pushes her interviewers with challenging, and sometimes almost leading questions. In many ways she’s picking up on Scoble’s beat, by bringing a first person human look to the industry.

I’d be interesting to see how other large newspapers (who are having a hard time staying relevant from the internet and the changes it’s brought) adopt and try to learn from her. Likely there will be some Kara copy cats, but I think she’ll innovate.

This entry was posted on Sunday, October 28th, 2007 at 10:46 am and is filed under Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.