Web Strategy Show: Jason Baptiste on the Social Media Press Release

Categories: Interview, PR, Video, Web Strategy ShowPosted on October 27th, 2007

Although filmed a while ago, Jason Baptiste and I get together at Miami’s WeMedia conference, and discuss the future of the social press release. There are several PR firms that are adopting and implementing them, although there’s been some criticism about it. (Brian has a lengthy counter)

Upon further inspection, Brian Solis has a guide on the SMPR, but sadly, I don’t see a very clear one sentence definition.

I realy enjoy speaking with Jason from Publictivity, he’s clear, articulate and knowledgeable on his topic area, thanks for the patience on posting this video! I’m meeting with some potential folks who may publish my archived videos, stay tuned.

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But wait, there’s more…

http://www.briansolis.com/2007/10/future-of-social-media-release-is-in.html

Posted by Brian Solis on October 27th, 2007 at 7:39 am

Not a fan of the social media press release, or any press release for that matter. Recognizing the need to provide accurate information to the press, couldn’t we just link to a backgrounder on a web site and not use all these dissemination services? Shouldn’t we just disseminate a Twitter, a Facebook message, or even an email saying: here’s the information for a story on XXX with a URL.

Posted by francine hardaway on October 27th, 2007 at 10:23 pm

Francine, I’m with ya…but the SMR, in my opinion anyway, really isn’t limited to bloggers or journalists…to me, it’s about people.

Here’s another take…
http://www.briansolis.com/2007/10/further-defining-social-media-releases.html

Posted by Brian Solis on October 28th, 2007 at 9:04 am

Francine, I’m with you too, and have been public with the tool.

I think Brian agrees and understands our point, the sad part is, that most of those who will implement it WONT understand the fundamental changes (conversations and control has shifted) and will think of it as a quick win.

Posted by jeremiah_owyang on October 28th, 2007 at 11:36 am

[...] a social media press release looks like: http://www.shiftcomm.com/downloads/smprtemplate.pdf Video Link (if dosn’t show up [...]

Posted by Social Media Press Release (Video) « Scribble on April 10th, 2009 at 10:07 am