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71

Do you respect Media Snackers? Tell me why

Categories: MicroMedia, Social Media, Web Theory, Word of MouthPosted on October 24th, 2007



(Above video: this 90 second clip from the folks at MediaSnackers summarize the changing landscape)

What’s a mediasnacker? Folks who consume small bits of information, data or entertainment when, where, and how they want. If you want to be part of their lives you’ve got to respect them. I’d argue that the folks who created this video emphasized too much that mediasnackers are the youth only, because business folks of any age are busy, get information from multiple sources, and need filters.

Here’s how I respect MediaSnackers

  • I write Digests for my audience, saving them time.
  • I use MicroMedia, such as Twitter
  • My 10-15 min Web Strategy Video show was tight and concise, not long and wandering, see premise
  • I do ’street’ video shows of web personalities and they average just about 2 minutes, and I don’t let them pitch ’till the end
  • The reports I will write as an Analyst are designed to give decision makers the right information in the most concise medium

    • What I’m not good at
    Keeping my blog posts tight and concise, I need to work on that more, I’m known for excessive writing, and it likely scares people off.
    I also publish too frequently, which is also not respecting your time, as I get busier at work, that will naturally change.

    Scoble does long videos     (although Rocky often creates summary versions), and Chris Pirillo streams for hours a day, does that work? How does that work in today’s new attention economy? We have more inputs but the same number of hours a day.

    Talk back, how do you respect MediaSnackers?
    What are you doing well, and what do you need to improve on. I’m tagging Francine Hardaway, Chris Brogan, Shel Israel, Connie Benson, and Bill Claxton to respond.

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    This entry was posted on Wednesday, October 24th, 2007 at 4:17 am and is filed under MicroMedia, Social Media, Web Theory, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    71 Responses to “Do you respect Media Snackers? Tell me why”

    « Older Comments

    1. It should be know that scoble and pirillo are also active users of creating small media too, they’re both on twitter, and scoble uses his mobile phone to create fast quick videos.



      2. Posted by jeremiah_owyang on October 24th, 2007 at 4:20 am

    2. Jeremiah,

      The Video doesn’t really keep what its title promises, does it? It seems to reduce media snackers to mainly one attribute (doing stuff for free that used to cost money) instead of focusing more on their consuming habits…

      I’d agree to your conclusion, though: With changing usage patterns and habits, we need to produce content differently, just as we want to consume differently. Respecting your audience’s time is a great way to start there!

      Cheers,
      P.



      3. Posted by Peter Bihr on October 24th, 2007 at 4:32 am

    3. I think respecting the mediasnacking tendency of those around you needs to extend offline as well. I personally schedule meetings for 15 or 30 minutes instead of the standard hour, use IM instead of email, and use designated outlets to share links/resources I want to share rather than sending a barrage of emails. I think its important to be aware that the attitudes, behaviors and expectations that are being shaped and encouraged in the online arena are spilling over into expectations for interactions in the offline world as well.



      4. Posted by Cynthia - deziner on October 24th, 2007 at 6:10 am

    4. Cynthia

      I actually avoid IM as I find it intrusive. I like the fast meeting times, very productive.

      Very strategic thinking: understand your audience first, then adapt to their needs.



      5. Posted by jeremiah_owyang on October 24th, 2007 at 6:17 am

    5. [...] Jeremiah Owyang may not have tagged me in his post this morning the idea of mediasnackers caught my sleep deprived attention as I tried to prop my eyelids open [...]



      6. Posted by Mediasnackers - The Internet version of the MTV Generation | WinExtra on October 24th, 2007 at 7:00 am

    6. Agree with Cynthia, must extend it to offline life as well. All my co workers are mediasnackers, so is easy to tell and run, and is good excercise for my job. Like Jeremiah it is hard for me to write small posts, so what I do is write small paragraphs and then re-write from it.
      Cheers



      7. Posted by Antonio Salgado Leiner on October 24th, 2007 at 7:54 am

    7. I’d answer you, but I gotta go eat. I had a snack earlier, but I’m always hungry it seems.



      8. Posted by shel israel on October 24th, 2007 at 7:54 am

    8. Honoured to be featured - thank you.

      Agreed, MediaSnackers can be any age. We focus on young people because of our background and experience. Also, this youth generation media-snack intuitively across platforms, and with technology and content which allows them to - (most of) the rest of us have to relearn :-)

      Again, thanks for using our stuff as a discussion point - great to see come notable and distinguished people involved.

      Peace

      DK
      MediaSnackers Founder



      9. Posted by DK on October 24th, 2007 at 9:18 am

    9. And in a previous comment here ( not more than a few hours ago ) I said exactly this, that permanence of data and longevity of projects is so greatly reduced as to be nothing.

      Do a project, get the results and move on.

      Data mining was leaving us in the dark so lets build on the ground and into the sky one brick of data upon another and keep building onwards.

      Nice catch. thanks



      10. Posted by Nik Butler on October 24th, 2007 at 11:08 am

    10. An intriguing set of questions on several levels.

      Obviously the beauty of DK’s organization’s name — MediaSnackers — lends itself to multiple semantic uses depending on the business sector, age group, or conversation.

      Clearly DK’s organization focuses 100% of their energy/expertise on the evolving media habits of young people (aka “kids”). This is vital.

      The majority of comments thus far have perhaps looked only at the video — perhaps taken a bit out of context in this blog post — or responded to Jeremiah’s more general question as to the “mediasnacking” habits of people/professionals in general. I suppose there is irony in seeing we “old” folks being more prone to snacking on ideas/links (such as these), rather than actually taking the time to look more closely at the original source/link.

      While I’d encourage folks to certainly play tether-ball with the more general “mediasnacking” questions Jeremiah posed here, I also hope that folks will use this as an opportunity to explore more closely what DK is doing with kids, media groups, educators, and technology leaders in his efforts to help foster the creative voices of rising generations of young MediaSnackers around the world. I think you’ll like what you find.

      Cheers,
      Christian



      11. Posted by Christian Long on October 24th, 2007 at 6:52 pm

    11. [...] Jeremiah Owyang asks me, “Do you respect media snackers?” What a great question. It talks to the point of how much media we consume, in which formats, and [...]



      12. Posted by Jeremiah Gets a Snack Attack : [chrisbrogan.com] on October 24th, 2007 at 7:09 pm

    12. I need to check on my settings to see why the backlinks aren’t working.

      http://conniebensen.com/blog/2007/10/24/do-i-respect-media-snackers/

      Thanks for including me Jeremiah!



      13. Posted by Connie Bensen on October 24th, 2007 at 10:08 pm

    13. Christian

      We agree. While we can certainly focus in on the youth market as rabid fast and furious consumers, what take-aways can we glean from applying this to other market segments?

      Multiple boats are moving in this tide.



      14. Posted by jeremiah_owyang on October 25th, 2007 at 2:45 am

    14. Sheesh, I wish the people who made that video had been considerate of snackers. It was too long and had too little info. I finished reading the blog by 1/3 through the video.
      Yuk, I don’t like what being a speed reader says about my eating habits.



      15. Posted by Rebecca Rachmany on October 25th, 2007 at 5:16 am

    15. Jeremiah,

      to me, conciseness is good as long as there is no loss of content, but i’m not a media snacker (value of content > value of some time). I defer some reading to even days after the post.

      I also think that you must/should post as frequently as you like. If you post less for politeness only, then you are taking away choice from me and others.

      It will not be long before some tools appear for the media snacker to filter out content, if there are none yet.

      Cheers!



      16. Posted by José Luis on October 25th, 2007 at 5:25 am

    16. I am not convinced snacking communicates a complete thought, sacking maybe like waiting for Godo!



      17. Posted by marshal sandler on October 25th, 2007 at 5:57 am

    17. I am a media snacker myself. It’s not age-related, it’s attention-related. I have a short attention span, and I live by “do unto others.” I never make a video over two minutes. I communicate through Twitter as much as possible. I keep my blog posts to 500 words. I use photos when I can.

      You would be surprised how long even a two minute video can seem. I think it was Mark Twain who once said something like: pardon the length of this letter, if I had more time to write, it would have been shorter.

      I love Robert but rarely watch his videos all the way though, and I pray for Rocky’s summaries.



      18. Posted by francine hardaway on October 25th, 2007 at 7:10 am

    18. “I also publish too frequently”

      As much as I love reading your posts Jeremiah, trying to following all of them is like drinking from a fire hose. I don’t know how you do it :)



      19. Posted by Jeff on October 25th, 2007 at 11:56 am

    19. Yeah, I build these posts slowly over time, I have over 100 drafts.

      It’s an open tab, I add to it all the time.

      When I get asked repeated questions, it becomes blog fodder.

      I also can type very quickly!



      20. Posted by jeremiah_owyang on October 25th, 2007 at 1:32 pm

    20. [...] Every Dot Connects Diva Connie Reece tagged me on a meme passed on to her through Connie Benson (who was tagged by originator Jeremiah Owyang). [...]



      21. Posted by Now Is Gone » Sample this Media Snack on October 26th, 2007 at 6:15 pm

    21. [...] v. west coast bloggers, but than again my content survey should hold up.  I don’t think a meme will drive a model change.  The media snack concept appears to actual map to my short and snacky [...]



      22. Posted by spatially relevant » Blog Archive » So media snacks? Can a meme change a model? on October 27th, 2007 at 5:14 am

    22. [...] you prepared to embrace the media snackers? A few days ago, I started the media snackers meme, and tagged a few people, asking them to share how they respect media snackers, it’s now [...]



      23. Posted by Utter: Mobile Audio MicroMedia, is blogging old and slow? on October 28th, 2007 at 11:44 am

    23. When I attended a conference on Women in Gaming a year or so back, it was emphasised that a lot of mainstream women wanted to play games, but their lives were so fast-paced they tended to play games that: A) improved their life somehow (vocabulary oriented games like crosswords and boggle were extremely popular) and B) could be consumed in small bite sized chunks or laid down at need.

      I kind of see Snackable Media as a similar concept. People want entertainment and information that will fit into their lifestyle–the snackable media fills a niche that is often overlooked by the more hardcore enthusiast. I don’t necessarily think it’s about age so much as it is the rest of the consumer’s lifestyle.



      24. Posted by PixelFish on October 28th, 2007 at 11:49 am

    24. [...] tag me on the question Jeremiah asked, how do you respect mediasnacker ? Interesting question, and definitely timely since my team is right in the midst of creating [...]



      25. Posted by Response on the MediaSnacker ?uestion | Social Media Marketing on October 28th, 2007 at 6:40 pm

    25. [...] has been traveling the Internets the past week or so (and I assume prior to that), started by Jeremiah Owyang’s post, who asked the question: “Do you respect media snackers… folks who consume small bits of [...]



      26. Posted by Media Snacking: Increase your metabolism on October 29th, 2007 at 7:19 am

    26. [...] “Do you respect MediaSnackers?” meme started by Jeremiah Owyang asks bloggers how they are dealing with the low attention spans of their audiences. The meme has [...]



      27. Posted by How Do You Feed MediaSnackers? | Gauravonomics Blog on October 29th, 2007 at 3:22 pm

    27. [...] the video certainly confirms that we are media snackers as Web Strategist Jeremiah [...]



      28. Posted by Communication and Education = R/evolution | Vision of Students and You « Compassion in Politics on October 29th, 2007 at 5:47 pm

    28. Feeding the Media Snackers…

      The story doesn’t end there. Now the term Media Snacker could be applied to just about anyone who lives in this mock 1 speed society.

      Drew McLellan, from Drew’s Marketing Minute, tagged me on a discussion that Jeremiah Owyang started by asking, “…



      29. Posted by The Marketing Fresh Peel on October 29th, 2007 at 9:23 pm

    29. Found this a really interesting concept to think and write about. Enjoying the conversation about it.



      30. Posted by Cathleen Rittereiser on October 29th, 2007 at 10:11 pm

    30. This is the link to my thoughts on Media Snacker R-E-S-P-E-CT.



      31. Posted by http://cathleenritt.blogspot.com/2007/10/how-do-i-respect-media-snackers-until.html on October 29th, 2007 at 10:14 pm

    31. [...] Some really smart guy named Jeremiah Owyang has classified a bunch of internet users as “media snackers.” [...]



      32. Posted by Occam’s RazR » Blog Archive » Occam’s Hors D’ Oeuvres on October 29th, 2007 at 11:24 pm

    32. Hello Jeremiah,

      This is a really interesting question. I recorded my answer here http://media.vascellari.com/?p=33

      I’m interested in knowing what you and the web-strategist readers think about it,

      Andrea



      33. Posted by Andrea Vascellari on October 30th, 2007 at 6:42 am

    33. [...] (Not neccessarily a bad thing, I guess.) Just six days after Jeremiah Owyang started the “Do You Respect Media Snackers” meme, I’ve been [...]



      34. Posted by Social Media Explorer : Media Snackers Welcome Here on October 30th, 2007 at 7:28 am

    34. I think I leave too much on the snack bar.



      35. Posted by Ike on October 30th, 2007 at 7:59 am

    35. [...] provides insight and consulting in the area of youth media consumption. Last week, Jeremiah Owyang posted a video from MediaSnacker. The video describes “media snackers” as young people, hyperconnected [...]



      36. Posted by Do I Respect Media Snackers « NextUp on October 30th, 2007 at 8:58 am

    36. [...] start off by declaring that I think the description of a Media Snacker as someone "young" is wrong.  First, it’s way too narrow, second, it’s [...]



      37. Posted by STUFFLEUFAGUS » Blog Archive » Twice Tagged, Once Twittered, Thrice Thrilled on October 30th, 2007 at 9:37 am

    37. [...] Myself I do believe whole heartily that the web and technology can still effect great social changes but not as long as we continually get distracted by catch phrases like Web 2.0 which are nothing more that cool catchy marketing terms. Funnily enough and even though Robert Scoble might have declared them dead and boring I do think that blogs can play an important part in any future social changes. I even think that the Web 2.0 darling Twitter can be more than a bit player. The future social fabric of our society will depend on more that Facebook nudges or pat on the back groups. It will depend on more than bland second rate web applications that feed monstrous advertising money machines. It will depend on more than us snacking on bit size morsels of information. [...]



      38. Posted by The Great Web 2.0 Con Job | WinExtra on October 30th, 2007 at 3:07 pm

    38. [...] 2007 by elizabethdunn The redoubtable Beth Kanter has tagged me in the ongoing meme begun by Jeremiah Owyang in which he [...]



      39. Posted by snicker snack « small dots on October 30th, 2007 at 6:06 pm

    39. I’ve watched several videos that Jeremiah produced. I liked the short catchy format, and the downloads are quick (in Singapore). He respects media snackers, and I agree with him on the creative decision to “keep it tight”.

      I also agree that the definition provided in the MediaSnackers clip is too youth-oriented. I’m an MSer and yet old enough to have seen Janis Joplin and Jim Morrison perform live.

      But there is a danger in snacking, as Remy explains to Emile in Ratatouille. While Emile and other rats are content to dig into any available trash, his tastes require interesting combinations of flavors to savor, quality food that takes time to select and prepare.

      Just the other day I was discussing with my wife about how important it is to have long, in depth discussions rather than short daily sound-bytes like “how’s your day” and “oh, just fine”. We need (Remy and I need) more than that.

      I am now reading a book on social currency called “Crowd of One” that makes the point that language, media and other symbolic representations (eg- money) are the necessary tokens and protocols for managing social connections. So I’d say that we need both, long discourses and short bursts.

      Another point that comes to mind is our increasing use of multiple channels (Jeremiah mentions Twitter, blogs and video in the same breath). I think that we need to manage backchannel communications better, because the frontchannel is often too jammed. I’d love to have a Channel 9 to communicate with my wife, for example .



      40. Posted by Bill Claxton on October 30th, 2007 at 9:36 pm

    40. [...] tagged me on a meme started over at Web Strategy by Jeremiah – Drew was tagged by Connie – about media [...]



      41. Posted by Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Media snacking meme on October 31st, 2007 at 8:53 am

    41. [...] Meacham, received the challenge to participate on a new meme going on at the moment, initiated by Jeremiah Owyang, that discusses the recent YouTube video put together by the folks of MediaSnackers on whether [...]



      42. Posted by E L S U A ~ A KM Blog by Luis Suarez » Blog Archive » Do I Respect Media Snackers? on October 31st, 2007 at 3:58 pm

    42. [...] Getgood tagged me with the snack time meme that’s making the rounds. Jeremiah Owyang challenged us last week to describe how we respect ‘media [...]



      43. Posted by Strive Notes » Media snack attack on November 1st, 2007 at 12:27 am

    43. I found that video to be very superficial. People were doing form-shifting and time-shifting in the 80’s. Taping songs from the radio, video-ing shows from TV, to be consumed whenever and wherever wanted. And in my case, Bondie’s Heart of Glass Abba’s Dancing Queen was played over and over again. :)
      But it’s not a youth preoccupation. Nor is synchronous (instant) and asynchronous (delayed) communication in social networks. Some people like instant discussions, others prefer to think things over and THEN respond. Sometimes it’s even just a mood thing, both in one person over the course of the day. *shrugs* Compuserve’s consumer division was established in the 1970s and immediately became a huge (within the limitations of the technology) online community.

      For me, it’s more useful to talk about Dine In and Take Out options - do I want to check a site manually (dine in), or subscribe to a RSS feed (take out)? Does the conversation take place on your (the host) site (comments) or my (the member) site (trackbacks)? PC or mobile? Now or later? Thank you (and John Johnston) for bringing this to our attention.:)

      PS Please add the preview module? :)



      44. Posted by Laurel Papworth on November 1st, 2007 at 1:49 am

    44. The same phenomenon is discussed over here in Europe as micro-learning - informal learning, using tiniest bits and pieces of content:
      http://www.microlearning.org/



      45. Posted by anaj on November 1st, 2007 at 2:03 am

    45. [...] Media snack or good food guide? 1 11 2007 I’m taking Sherrilynne’s tag bait on her post: Media snack attack which was prompted  Jeremiah Owyang. [...]



      46. Posted by Media snack or good food guide? « Heather Yaxley - Greenbanana views of public relations and more on November 1st, 2007 at 2:13 am

    46. Laurel

      Great points, but now, this shift is even easier to do, faster to do, and lower cost to do.

      Do you mean the preview module on the blog posts? If I get other questions about it, I’ll consider it.



      47. Posted by jeremiah_owyang on November 1st, 2007 at 3:04 am

    47. [...] Posted on November 1, 2007 by Bill I was recently tagged by Chris Wilson on a meme started by Jeremiah Owyang wherein he asks the question - how do you respect [...]



      48. Posted by Hmmm….snacks « ÜberEye Marketing Blog on November 1st, 2007 at 10:58 am

    48. Do I (really) respect Media Snackers?…

      Oh, I’ve been tagged, now I have to blog about a bunch of internet users “memified” media snackers - i.e. a new breed of
      young people, hyperconnected to a wide assortment of digital, on-demand media. They are consumers who are no lon…



      49. Posted by BMID businessmodel_innovation_design on November 2nd, 2007 at 6:47 am

    49. I can see the need for media snacking, but personally I don’t like “lite” versions of things. I prefer longer versions.



      50. Posted by Tabz on November 2nd, 2007 at 1:59 pm

    50. [...] it on Heather Yaxley’s blog. She wrote about it as an in-depth response to a meme started by Jeremiah Owyang. Last week, he asked his readers if they respect media snackers and [...]



      51. Posted by I’m a media snacker. Bring on the Doritos. « Fake Plastic Noodles on November 3rd, 2007 at 9:30 pm

    51. I respect the concept of “media snackers” and that’s one of the reasons we collaborated with Dave Winer on the Twittergram project. But I have a question?

      Do you think our audience wants a snack or a meal when listening to an interview with Directors Brian DePalma, Oliver Stone, General Wesley Clark or Dr. Mehment Oz?

      http://www.blogtalkradio.com



      52. Posted by Alan Levy on November 4th, 2007 at 10:05 am

    52. Alan

      There’s a place for both short and long form. Traditionally, we’ve often planned for long form, but have to now ‘respect’ the needs of the mobile and attention lacking world.

      Twittergram was a pioneer project, great job!



      53. Posted by jeremiah_owyang on November 4th, 2007 at 10:17 am

    53. [...] through numerous sessions was the notion of “media snacking”. A couple of weeks ago, Jeremiah Owyang of Forrester research reignited the meme that had been the subject of a Wired Magazine article [...]



      54. Posted by “Media Snacking” theme echoed at VON Conference in Boston | Verge New Media on November 4th, 2007 at 1:59 pm

    54. [...] a opinião do Jeremiah Owyang em Do you respect Media Snackers? Tell me why. Ainda a opinião de Elizabeth Dunn em snicker snack no seu blog Small Dots, nonprofit technology [...]



      55. Posted by cinco dias » media snackers? on November 4th, 2007 at 5:19 pm

    55. [...] Vortex on his My First UnMeme post. The original source of this meme is Jeremiah Owyang’s Do you Respect Media Snackers post. Subscribe To Site: Full Post Feed | Summary Feed | Comments Feed Share and Enjoy: [...]



      56. Posted by UnMeme - Media Snackers | More Than Scratch The Surface on November 5th, 2007 at 9:12 pm

    56. [...] Web strategy by Jeremiah, Jeremiah Owyang (19 comments) [...]



      57. Posted by Now Is Gone » SMC Austin: Kami Huyse on Measurement on November 6th, 2007 at 2:46 pm

    57. [...] snacking – it expressed from a agitating discourse Forrester’s aggregation Owyang asks – Do we attitude media snackers? Snackers are folks who spend diminutive bits of information, accumulation or recreation when, [...]



      58. Posted by Now is Gone: Market Your Blog as a Company Would | Blogger Trail on November 7th, 2007 at 10:19 am

    58. [...] The always brilliant Jeremiah Owyang introduced the media snacker meme last month by asking the question, "Do You Respect Media Snackers? Tell Me Why." [...]



      59. Posted by Holiday Gifts for Media Snackers: A Top Ten List of Online Subscriptions on November 11th, 2007 at 1:15 pm

    59. [...] truth is, I have been tagged — by David Wescott on the topic of “media snackers that Jeremiah Owyang dreamt up. They’re asking if I respect “media snackers,” defined by Jeremiah as [...]



      60. Posted by Entrepreneur.com - Blog Network - Press Pass on November 19th, 2007 at 11:31 pm

    60. [...] notes & Credits: Mediasnackers.com; DK; Jeremiah Owyang (web-strategist.com); VMC #17 (Respecting Media [...]



      61. Posted by VMC #20 (shorts) - Mediasnackers.com - DK : VMC - Vascellari Media Channel on November 26th, 2007 at 11:18 am

    61. [...] episode of VMC with DK from mediasnackers.com! The episode links to the recent meme generated by Jeremiah [...]



      62. Posted by Mediasnackers.com - DK | Andrea Vascellari Weblog on November 26th, 2007 at 11:23 am

    62. [...] of ANTM, trying to wind down from a very high strung day, and thinking about how social media and media snacking has positively influenced and directed this [...]



      63. Posted by Connected From The Road « Content Dynasty on December 12th, 2007 at 7:02 pm

    63. [...] resulting smorgasborg of social media creates easily digestible “snacks” that allow for readers’ choice. Rather than issuing the SMR with all of their media on [...]



      64. Posted by A New Take on the Social Media Release » The Buzz Bin on January 22nd, 2008 at 7:53 am

    64. [...] chain, sparked by Jeremiah Owyang, talks about the evolution of technology and how people need to pick and choose their media, which [...]



      65. Posted by Tamar Weinberg is a Media Snacker » techipedia | tamar weinberg on March 30th, 2008 at 9:19 pm

    65. [...] Published on October 24th, 2007 Posted by Connie in Social Networking Jeremiah Owyang has a video on media snackers on his blog tonight. And he asked some of us to respond if we respect media [...]



      66. Posted by Do I respect media snackers? | Connie Bensen on June 1st, 2008 at 5:25 pm

    66. [...] strategist and Sr Analyst at Forrester Research, Jeremiah Owyang, featured our short vid in this blog post and used our meme to start a discussion about whether people prefer short-form media and if so, do [...]



      67. Posted by MediaSnackers » Blog Archive » MediaSnackers Meme Explained on December 10th, 2008 at 3:11 pm

    67. [...] next week and two months from now. You need to know because you want to satisfy large snackers and media snackers.  I’ve had clients who just wanted to wing a Facebook Page and the success of that page was [...]



      68. Posted by Creative Traction on January 17th, 2009 at 7:57 pm

    68. [...] internet, your brand needs to be participatory and open in order to serve the new demographic of  media snackers. They want the news that are relevant to them in any device at any time and [...]



      69. Posted by Four Ways To Become Relevant Online | reEngineering Antonio on January 21st, 2009 at 2:15 am

    69. Mediasnacking is a great way to segment the media consumers, love it. Also agree with the online/offline discussion. We would never confuse a 15 mins coffee chat with a full day meeting. But few have cultivated the same habit online.

      I customize my messages depend on WHO, WHY, HOW, WHEN, WHAT.

      WHO - Who am I speaking to, or speaking with? What kind of media format and platform do they use? What gets their attention or allows them to respond? etc.

      WHAT - Some content just lends itself better to one format than others. E.g. Take-away tips are best delivered in quick bullet points, IMO.
      A matter of the effort/gain ratio. The worst mix is having people read a long piece or watch a video and at the end they say “that’s all? you could have said that in one sentence”. I really enjoy Seth Godin’s daily thoughts/tips, it is a great example of snacking.

      HOW - It ties in with the What, of course. But also the style, the tone, etc. Quoting the example of Seth Godin again. His posts are brilliantly executed. Personal, concise. engaging.

      WHY - this is a big one. Why are you telling people something in the first place? And why are they there to read/listen (or not)?

      WHEN - Reminds of the Inauguration things i have read the past month. Total over load. Posting something current is good, talking about the same old stuff is boring. I want different angles. If I have to mediasnack, I want a variety!

      My 2 cents, great discussion as always, thanks!
      Evelyn



      70. Posted by Evelyn So on January 21st, 2009 at 7:17 am

    70. [...] through numerous sessions was the notion of “media snacking”. A couple of weeks ago, Jeremiah Owyang of Forrester research reignited the meme that had been the subject of a Wired Magazine article [...]



      71. Posted by “Media Snacking” Theme Echoed at VON Conference in Boston | b-roll.net TODAY on February 24th, 2009 at 7:58 pm

    71. [...] and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged Francine [...]



      72. Posted by MicroMedia Paves the Way for Macro Influence | PR2.0 on March 20th, 2009 at 8:55 pm

    72. [...] Owyang’s Media Snacker meme and the Tips for Nonprofits meme from Able Reach are two fine examples of idea-based memes, [...]



      73. Posted by Wild Apricot Blog : How Memes Can Help Your Nonprofit Blog on April 16th, 2009 at 7:26 am

    73. [...] Myself I do believe whole heartily that the web and technology can still effect great social changes but not as long as we continually get distracted by catch phrases like Web 2.0 which are nothing more that cool catchy marketing terms. Funnily enough and even though Robert Scoble might have declared them dead and boring I do think that blogs can play an important part in any future social changes. I even think that the Web 2.0 darling Twitter can be more than a bit player. The future social fabric of our society will depend on more that Facebook nudges or pat on the back groups. It will depend on more than bland second rate web applications that feed monstrous advertising money machines. It will depend on more than us snacking on bite size morsels of information. [...]



      74. Posted by The Great Web 2.0 Con Job — Shooting at Bubbles on May 31st, 2009 at 7:17 pm
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