Common Craft gets brand-jacked by Kommon Kraft

Categories: Social Media, VideoPosted on October 19th, 2007

Scott, who was at the dinner last night, has embedded the following videos on his blog.

I’m a fan of what Lee and folks have been doing, have you seen their easy to watch videos? I’ve put them all on one page, watch these first.

The following clever Kommon Kraft videos brand jack the good folks at Common Craft, don’t you hate that? I sure do, and will tell everyone on my blog, twitter, flickr, and on my second life island.

Above Video: New Media Douchebag (Don’t you hate that? I sure do)

Above Video: Technology in Plain South Carolina English, which if you’re not familiar with, they’re making fun of Miss South Carolina.

Funny stuff, gave me a chuckle.

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This entry was posted on Friday, October 19th, 2007 at 7:26 am and is filed under Social Media, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Kommon Kraft gets it. Glad to see them getting more attention…

That’s why this morning when I posted to Twitter: “Off to the races - lots of socnet phoning today. Peace out!” I received this response from @Critt (Jarvis): “Am I reading this right…”socnet phoning”? Too cool! … Peace on :-)”

Yes. My in-the-flesh and phoning “socnets” are *still* the most valuable ways of communicating.

Peace out, Jeremiah.

http://twitter.com/BarbaraKB

Posted by BarbaraKB on October 19th, 2007 at 7:53 am

Great stuff, Jeremiah…thanks for Twittering about it!

Posted by Lee Aase on October 19th, 2007 at 7:55 am

The lady has just started to Cut Bait and Fish ! She shall speak softly and carry a big stick , and of course be a super star in your New Media !(:

Posted by marshal sandler on October 19th, 2007 at 8:02 am

Fantastic…. it’s a chicken and egg issue… If you want to talk about douchbags, you have to become one yourself…

Posted by TedC on October 19th, 2007 at 8:04 am

TedC

Me? Guilty!

Posted by jeremiah_owyang on October 19th, 2007 at 8:57 am

Nice bit of humour to start my day off. Thanks for twittering about this, Jeremiah.

Posted by Adam Snider on October 19th, 2007 at 9:03 am

They say that parody is the highest form of flattery. Kommon Kraft = the ‘Weird Al’ of social media video?

Great meeting you last night, Jeremiah. And I’m happy to be able to share a humorous point way to step back to reflect on and analyze what it is that we do and how we bring value.

Posted by Scott Monty on October 19th, 2007 at 1:14 pm

the “yayyyy!” thumbs up will be stuck in my head all day… especially when faced with people I’d so like to say it to!!

Posted by yndy on October 19th, 2007 at 1:29 pm

real work by day, douchebag by night… I aspire to full time new media douchebag-hood
very funny.

Posted by seth ponek on October 19th, 2007 at 9:12 pm

Thats really very kool! Inspiring. We can make online tutorials this simple to understand.

Posted by David Yeo on October 20th, 2007 at 8:14 am

Hi Jeremiah. We’ve known about these videos for a while and talked to Kelly (their creator) a few times. I suppose it’s the sincerest form of flattery but it’s unfortunate that he chose to use the Common Craft name, even with K’s. I hadn’t heard the term brand-jacking, but it’s a good one in this case.

Posted by Lee LeFever (Common Craft) on October 20th, 2007 at 9:29 am

[...] the Common Craft videos to give brief, understandable introductions to social media topics. Jeremiah Owyang did a post yesterday on the Kommon Kraft knock-offs, which are well worth [...]

Posted by 12-Step Social Media Support Group Readings « PR, New Media, GTD - Lines from Lee on October 20th, 2007 at 9:22 pm

Lee

Thanks for responding, this IS a form of flattery, and although it may initially stings your passion, you have to remember that it’s an indicator of the success of your videos.

Same thing goes to the Apple videos, those are being brand jacked too, which indicates these videos were also very effective.

Just about every great brand has a parody, it’s why I don’t take being on Valleywag as being a big deal.

The term brandjacking has been around for at least a year, I first heard it when applied to some consumer created anti-starbucks commercials on YouTube.

Posted by jeremiah_owyang on October 21st, 2007 at 7:00 am

Having made my own, gentler satire of Lee and Sachi’s videos, I can relate. These are reasonably amusing, but there does seem to be an underlying hint of something nefarious. Venomous jealousy of Common Craft, maybe?

Posted by Darren on May 29th, 2008 at 11:38 am

The majority of the douchebags are financial bloggers.

BTW, did that narrator’s voice sound like the guy from SNL’s Mr. Bill clips?

Maybe I am just brain dead from too much Yahoo/Microsoft stuff.

Posted by StockJockey on May 29th, 2008 at 11:59 am

Now we who are strong ought to bear the weakness
of those without strength and not just please
ourselves. Each of us is to please his neighbor
for his good, to his edification. Romans 15:1-2