Steve Hodson challenges my ideas that content isn’t enough to get your blog to the next level: Content my ass – it’s the power links. He suggests that powerlinks (from A-listers) have a lot to do with it. He’s right, and so am I, as they are intertwined, here’s why:
How are they intertwined? Steve suggests that powerful bloggers will link to blogs, driving their popularity up. He’s right, but high powered bloggers want to link to things that are interesting or add value, why? because they want to keep the trust with their existing users.
For many, this whole blogging thing is a game, a game to be the alpha paramecium in the petri dish (quoting Doc Searls), there is no award at the top, unless of course you’re trying to drive advertising or sponsorship revenue.
When I started blogging just over two years ago, I was a no name blogger, but as I left in the comments on Steve’s blog, I consistently added my knowledge and thoughts, every single day (including weekends) and tried to add to the conversation, not echo it (ok, well sometimes guilty). You won’t see my name on Techmeme as much, unless Gabe’s machine decides I’m a node, I’d rather have a separate point of view from the rest of the digerati and look at the bigger picture, not the soup du jour.
Every blogger should have different goals, from self expression, growing one’s knowledge, interacting with others, driving leads, demonstrating thought leadership, finding a girlfriend or whatever. At the end of the day, just remember these are tools, remember why you wanted to do this in the first place, if it’s to be an A-lister, that’s too bad, as many of them are washed up already.