Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

On Digg Again

Wow, I woke up this morning to find 70,000 viewers to this post, now on Digg. There are over 100,000 viewers to the image on flickr.

Interesting the traffic from this post completely outnumbers the traffic from the last time I was on Digg, the audience grows larger. The last time I was on Digg, it hit 8000 readers. It’s nearly 10 times that amount a few months later. If you’ve questions about SMO, talk to ACS.


Impacts of Digg
Update: Here’s the traffic data from the Digg spike. I was averaging 1450 visits a day before Oct 11th and then it spiked to 55k and it’s still trailing off

10 Comments so far

  1. shel israel October 13th, 2007 7:36 am

    I’ve been staring at my own photo overnight and I’m just not going to turn into an Einstein. My real question is: When you get a spike like that, what difference does it really make?

  2. Beth Kanter October 13th, 2007 9:21 am

    Ah, Shel took the words out of my mouth. I’ve had the same experience as Chris Brogan
    http://chrisbrogan.com/the-effects-of-digg-on-my-blog/
    (not that I have as large a network or been on digg as much as him)

    For me, it might be interesting to my traffic or may analytics program to create some social media Rorschach tests …. What does this digg spike remind you of?

  3. Ben Cecka October 13th, 2007 10:39 am

    Any trouble with the Digg effect? Diggers love to criticize Wordpress, and your site seems just fine.

  4. Allen Stern October 13th, 2007 12:38 pm

    I think the thing to remember is that the Digg audience is probably not changing - what is changing is the “level of Digg” you received.

    I call them “massive Digg” and “simple Digg” and the difference is night and day - your story today hit the top 24 hours and that in of itself will move you higher.

    looks like you are about to break the top 1k on techno - congrats!

  5. jeremiah_owyang October 13th, 2007 1:00 pm

    Shel and others

    Last time I was on Digg, it resulted in about a 3-5% retention rate of new readers.

    Judging by the types of discussions and comments in the Digg forum compared to my blog, the audiences are pretty different.

    Thanks Allen, I actually broke the 900 rank a few days ago, but it fluxes up and down.

  6. Allen Stern October 13th, 2007 2:54 pm

    about 2 days ago technorati made some change which resulted in many blogs (what appears to be over number 500) with an increase of 300-900 (mine increased 750) - so what was 2100 is now 2900 - i still believe something isn’t correct but they won’t admit to it.

    so who knows - of course they keep their top 100 intact because the ceo says that’s all they really care about :)

  7. Zoli Erdos October 13th, 2007 3:07 pm

    A golden Wp-cache moment, I suppose:-)

    Allen, I wonder about those changes: in past weeks I dropped from 600 to 300-ish. Sometimes I can watch it by the minute, i.e. every screen brings a new (lower) result.

  8. allen stern October 13th, 2007 4:38 pm

    Nice Zoli - it’s sad that Technorati is the new Alexa. And there is no reason why the counting can’t be correct.

    What it does is help those who are already high.

  9. Lolita October 14th, 2007 5:01 am

    Nice! I wish we had something like digg in Sweden..

  10. angela penny October 15th, 2007 11:41 am

    I think rankings / ratings are hot right now. I think others are trying to figure out how to get bigger numbers so that they can make more money with advertising, or use the audience numbers to justify something or other but it also means that readers like the blog. That’s an interesting retention number stat. According to Compete you have a big audience http://map33.blogspot.com .

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