Consumer Forum Day 1: Let the Revolution Begin

Categories: Conference, ForresterPosted on October 11th, 2007

(Above: 500 marketing, product, leaders from around the globe applaud during the opening keynotes)

Update: A wrap up of Consumer Forum Day 2 is now available, be sure to read the twitter quotes

The “Revolution” is happening as customers take to arms using blogs, social networks, mobile devices, and microblogging tools. For the marketers trying to reach consumers, this is a scary, unknown land.

I’m in week two as a Forrester Analyst focused on Social Computing, fortunately, I’m not yet held to the rigors of the seasoned analysts. As a result, much of my day was spent observing and meeting others. I’ll be publishing a report with colleague Peter Kim about our learnings from the event, below is some of the event capture.

Nearly every session and track for consumer marketers and communicators was revolved around social computing, I think, I may have just landed at the right company.

In being open to the conversation, here’s a few ways we could improve, feedback from folks I talked to: It was a tad cold, computer users wanted power supplies more readily available, and the lines for food were a bit too long. Other than that, the overall vibe seemed great.

Here’s a list of those who have blogged the forum:
Please note that your photos, blog posts should be tagged “fcf07“, thanks!

CEO Blog: Richard Edelman sums up his presentation: “Be it, don’t buy it”.

Know who you are: Uwe reports from the Edelman keynote, self-understanding is key.

Trust: Jeremy Pepper, a PR professional covers Richard Edelman’s presentation.

Try or be dismissed: Gary has a great wrap up of Charlene’s keynote.

Adding Value: The great David Dalka learns the POST method for social media strategies.

Mistakes: Pepper also covers Kristie Hefner of Playboy’s presentation, and how they learned from mistakes.

Revolting: Charlene Li’s presentation about the customers are revolting, coverage by Dr Pepper.

Comprehensive: David has great coverage from many of the morning sessions. If he comes up to the front of the room, we have power for the bloggers. (I’ll make a request for power for future events)

OTW:Karl Long is headed to the Forum

Impressed: Blake of VisibleInsights is impressed with Kristie Hefner’s business acumen

Humor: Greg Verdino is amused by David Armano’s tweets “Forrester Conferences are about ROI”

Remote: Douglas Pollei wasn’t able to attend, but watched my live stream

FloozyStream: Dan of Floozyspeak enjoyed livestreaming in the CriticalMass booth.

Voices: There are multiple posts from guest bloggers on the Forrester Marketing Blog

Community: Marianne Richmond enjoyed her time, and listed off others who attended.

Voice of “God”: Colleague Bruce Temkin provides a succinct summary of key learnings

VideoBloggers: We’re glad to have CoBrandit at the event, they’re interviewing a few of the attendees, myself included.

Eggs: Hefner’s presentation impacts Julie from Egg Strategy as she ponders how media impacts brand.

Guest Blogger: Chris is excited to be annointed as a guest blogger for the Forrester Blog.

Revolutionary: David leads the charge from this post summarizing the revolt.

Supplementary Social Media

Facebook Event Page: Forrester Consumer Forum

Forrester Twitter Account: Extremely active updates of “knowledge nuggets”

Forrester Ustream Account: Live streaming of Forrester keynotes

Flickr Photos: See all public tagged FCF07

Flickr Photos: Jeremiah Owyang (Canon SD700 Point and shoot)

Flickr Photos: Jeremy Pepper (High Quality DSLR)

Flickr Photos: Chris Thilik (Most pictures from mobile camera)

Flickr Photos: Peter Kim (Mobile Phone, Nokia N75)

Archived live streams
In case you weren’t able to attend, I’ve recorded the opening presentation and keynote using my small webcam stuffed into a coffee mug (the only tripod around), I was sitting in the front row center, thanks to my colleagues for getting me the power and lan line. The audio wasn’t great, but you’ll be able to get the jist of it. Going forward, I’d like to get more sophisticated with live streaming Forrester events, so give me time, I’m only on week two.

Setting The Stage
Carrie Johnson, Vice President, Research Director, Forrester
Christine Overby, Principal Analyst, Forrester (it stops, and moves to the next video below)

Your Customers Are Revolting (Continued)
Charlene Li, Vice President and Principal Analyst, Forrester

Photos from the event

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This entry was posted on Thursday, October 11th, 2007 at 3:32 pm and is filed under Conference, Forrester. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Great recap Jeremiah - really wish I could have been in Chicago this week. And thanks for the link love. Now I feel an overwhelming pressure to be funny again tomorrow.

Posted by Greg Verdino on October 11th, 2007 at 5:21 pm

Greg, I expect you to make me laugh out loud!

Posted by jeremiah_owyang on October 11th, 2007 at 5:24 pm

RE: “computer users wanted power supplies more readily available.. ”
Thats a good thing, compared to 05/06. Means things are moving forward, and laptops are showing up

Posted by Colin Henderson on October 11th, 2007 at 7:29 pm

This was the first time I’ve logged into Ustream & joined the chat. Many of my Twitter friends were there & it was nice to interact with them in response to the presentation. It’s awesome to find new venues to learn & share! (and a couple added me on Twitter so I gained some friends too ).
Thanks Jeremiah for your outstanding efforts!

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