The “Revolution” is happening as customers take to arms using blogs, social networks, mobile devices, and microblogging tools. For the marketers trying to reach consumers, this is a scary, unknown land.
I’m in week two as a Forrester Analyst focused on Social Computing, fortunately, I’m not yet held to the rigors of the seasoned analysts. As a result, much of my day was spent observing and meeting others. I’ll be publishing a report with colleague Peter Kim about our learnings from the event, below is some of the event capture.
Nearly every session and track for consumer marketers and communicators was revolved around social computing, I think, I may have just landed at the right company.
In being open to the conversation, here’s a few ways we could improve, feedback from folks I talked to: It was a tad cold, computer users wanted power supplies more readily available, and the lines for food were a bit too long. Other than that, the overall vibe seemed great.
Here’s a list of those who have blogged the forum:
Please note that your photos, blog posts should be tagged “fcf07“, thanks!
CEO Blog: Richard Edelman sums up his presentation: “Be it, don’t buy it”. Know who you are: Uwe reports from the Edelman keynote, self-understanding is key. Trust: Jeremy Pepper, a PR professional covers Richard Edelman’s presentation. Try or be dismissed: Gary has a great wrap up of Charlene’s keynote. Adding Value: The great David Dalka learns the POST method for social media strategies. Mistakes: Pepper also covers Kristie Hefner of Playboy’s presentation, and how they learned from mistakes. Revolting: Charlene Li’s presentation about the customers are revolting, coverage by Dr Pepper. Comprehensive: David has great coverage from many of the morning sessions. If he comes up to the front of the room, we have power for the bloggers. (I’ll make a request for power for future events) OTW:Karl Long is headed to the Forum Impressed: Blake of VisibleInsights is impressed with Kristie Hefner’s business acumen Humor: Greg Verdino is amused by David Armano’s tweets “Forrester Conferences are about ROI” Remote: Douglas Pollei wasn’t able to attend, but watched my live stream FloozyStream: Dan of Floozyspeak enjoyed livestreaming in the CriticalMass booth. Voices: There are multiple posts from guest bloggers on the Forrester Marketing Blog Community: Marianne Richmond enjoyed her time, and listed off others who attended. Voice of “God”: Colleague Bruce Temkin provides a succinct summary of key learnings VideoBloggers: We’re glad to have CoBrandit at the event, they’re interviewing a few of the attendees, myself included. Eggs: Hefner’s presentation impacts Julie from Egg Strategy as she ponders how media impacts brand. Guest Blogger: Chris is excited to be annointed as a guest blogger for the Forrester Blog. Revolutionary: David leads the charge from this post summarizing the revolt.
Supplementary Social Media
Facebook Event Page: Forrester Consumer Forum Forrester Twitter Account: Extremely active updates of “knowledge nuggets” Forrester Ustream Account: Live streaming of Forrester keynotes Flickr Photos: See all public tagged FCF07 Flickr Photos: Jeremiah Owyang (Canon SD700 Point and shoot) Flickr Photos: Jeremy Pepper (High Quality DSLR) Flickr Photos: Chris Thilik (Most pictures from mobile camera) Flickr Photos: Peter Kim (Mobile Phone, Nokia N75)
Archived live streams
In case you weren’t able to attend, I’ve recorded the opening presentation and keynote using my small webcam stuffed into a coffee mug (the only tripod around), I was sitting in the front row center, thanks to my colleagues for getting me the power and lan line. The audio wasn’t great, but you’ll be able to get the jist of it. Going forward, I’d like to get more sophisticated with live streaming Forrester events, so give me time, I’m only on week two.
Photos from the event