Jeremiah Owyang

I personaly know many of the A-listers, and some of their tactics and tricks. In this post, I will analyze how they do this so you too can aspire to be a leader on digg or techmeme.

Step 1: Find a topic that you’re not an expert at
Step 2: Assert your knowledge and domination over the topic
Step 3: Be outrageous, be absolutely “polar” in a “gray” topic
Step 4: Try to insult or attack a specific vertical or industry (bonus points for insulting the SEO industry)
Step 5: Tell everyone
Step 6: Back it up, don’t step back
Step 7: Do it again!

If you do this right, you could get 212 tracebacks for a single post, or wait, and deploy at the right time and get up 267 trackbacks for a single post. Alexa confirms a traffic boost to the domain.

I’ve been in training this last week, and part of this week, and I’m learning that data, research, and backing up by assertions with facts, figures and information will be a daily part of my job –then to be vetted by other people who know the topic as well or better than I. Although appropriate, as a former blogger, I’d often give me ideas and opinions based upon my personal and professional experiences, I’m looking forward to balancing both.