In the spirit of self analysis, Dennis McDonald often posts the top downloaded documents on his blog. If you don’t know Dr Dennis, he’s an experienced, and level-headed IT consultant that I’ve known and been communicating with since 2005 (I guess we were thinking ahead). In fact, we started a white paper in late 2005 called “Business and I.T. Must Work Together to Manage New “Web 2.0″ Tools”.
Although we wrote that white paper nearly two years ago, it continues to be downloaded and consumed (ranked number 6), as it’s finally becoming relevant to the enterprise workforce.
If you’re a new reader to my blog, you may be surprised to find out, that before I became so focused on social computing, I was actually an enterprise Intranet manager on the business side, and have worked on a total of 4 intranets, for some of my career, internal knowledge management was my passion.
Although I don’t have many docs on my blog, I logged into Google Analytics, and pulled this data.
Here’s the top 5 posts in the last 6 months:
The first was the blog index page, so I don’t need to include that.
Views are ‘page views’ and Attention is duration spent on post (very important), I’ve included other interaction elements too such as comments, add them up and you’ll get a sense of user engagement.
You’ll notice that for the most part, the traffic for these posts are not high, but it’s the interaction, the multiple comments, that make them stand out.
If I had more time, I would go into Delicious, Magnolia, Technorati, and Stumbleupon to find others tags, comments and metadata associated around the content.
For more information on social media measurement, check out this white paper I co-authored.
1) List of “White Label” (Applications you can Rebrand) Social Networking Platforms
The market is clearly hungry for this information. Techcrunch used it for their posts and analysis, and VCs refer to it before funding into this market I’m told.
Views: 19,520 Attention: 00:03:26 Comments and Trackbacks: 201
2) Marissa Mayar, VP of Google on The Future of Search and Announcing Google Gadget Ventures “We pay you $100,000″
Got on Digg.com, causing a tremendous spike and residual traffic of about 5%.
Views 12,079 Attention: 00:03:14 Comments and Trackbacks: 23 (although if you go to the Digg page there’s quite a bit)
3) Web Strategy: What the Web Strategist should know about Facebook
This was passed around, and repurposed on MarketingProfs.com
Views: 7,690 Attention: 00:03:13 Comments and Trackbacks: 68
4) Web Strategy: How to evolve your irrelevant corporate website
This went global and the community started to translate it into multiple languages
Views: 4,743 Duration: 00:03:35 Comments and Trackbacks: 78
5) The Many Forms of Web Marketing for the 2007 Web Strategist
I noticed that some of the reffere traffic for this comes from Stumbleupon and Delicious
Views: 3,765 Attention: 00:02:50 Comments and Trackbacks: 58
I hope you list out your top 5 posts for the last 6 months, it’s a good exercise to learn what’s worked for you, leave a comment when you do, I want to see.