Top 5 posts over the last half year

In the spirit of self analysis, Dennis McDonald often posts the top downloaded documents on his blog. If you don’t know Dr Dennis, he’s an experienced, and level-headed IT consultant that I’ve known and been communicating with since 2005 (I guess we were thinking ahead). In fact, we started a white paper in late 2005 called “Business and I.T. Must Work Together to Manage New “Web 2.0″ Tools”.

Although we wrote that white paper nearly two years ago, it continues to be downloaded and consumed (ranked number 6), as it’s finally becoming relevant to the enterprise workforce.

If you’re a new reader to my blog, you may be surprised to find out, that before I became so focused on social computing, I was actually an enterprise Intranet manager on the business side, and have worked on a total of 4 intranets, for some of my career, internal knowledge management was my passion.

Although I don’t have many docs on my blog, I logged into Google Analytics, and pulled this data.

Here’s the top 5 posts in the last 6 months:

The first was the blog index page, so I don’t need to include that.

Views are ‘page views’ and Attention is duration spent on post (very important), I’ve included other interaction elements too such as comments, add them up and you’ll get a sense of user engagement.

You’ll notice that for the most part, the traffic for these posts are not high, but it’s the interaction, the multiple comments, that make them stand out.

If I had more time, I would go into Delicious, Magnolia, Technorati, and Stumbleupon to find others tags, comments and metadata associated around the content.

For more information on social media measurement, check out this white paper I co-authored.

1) List of “White Label” (Applications you can Rebrand) Social Networking Platforms
The market is clearly hungry for this information. Techcrunch used it for their posts and analysis, and VCs refer to it before funding into this market I’m told.
Views: 19,520 Attention: 00:03:26 Comments and Trackbacks: 201

2) Marissa Mayar, VP of Google on The Future of Search and Announcing Google Gadget Ventures “We pay you $100,000″
Got on Digg.com, causing a tremendous spike and residual traffic of about 5%.
Views 12,079 Attention: 00:03:14 Comments and Trackbacks: 23 (although if you go to the Digg page there’s quite a bit)

3) Web Strategy: What the Web Strategist should know about Facebook
This was passed around, and repurposed on MarketingProfs.com
Views: 7,690 Attention: 00:03:13 Comments and Trackbacks: 68

4) Web Strategy: How to evolve your irrelevant corporate website
This went global and the community started to translate it into multiple languages
Views: 4,743 Duration: 00:03:35 Comments and Trackbacks: 78

5) The Many Forms of Web Marketing for the 2007 Web Strategist
I noticed that some of the reffere traffic for this comes from Stumbleupon and Delicious
Views: 3,765 Attention: 00:02:50 Comments and Trackbacks: 58

I hope you list out your top 5 posts for the last 6 months, it’s a good exercise to learn what’s worked for you, leave a comment when you do, I want to see.

  • It would be great if this type of grouping of posts could be automatically generated by wordpress (or whatever blog platform) and google analytics (though if you have a blog hosted by wordpress/blogger etc.. they should be able to figure it out without GA and have more reason to lure bloggers to their platform). Monthly archives, tags, categories, they are all desperate attempts to counter one of the weaknesses I perceve in blogs–that old posts pay a penalty. Having this list, and maybe another list of your own personal favorites would be great in your right nav, no?

  • Interesting Brian, I was talking to some other folks today, such as Doc Searls, we would be willing to pay for such services.

  • Hi Jeremiah, I translated your Facebook post here http://marcobandini.blogspot.com/2007/10/facebook.html. I hope it’s not a problem, otherwise let me know and I’ll delete it!

    bye

  • Hello Jeremiah,

    Tx for sharing this data with us + some background history on your professional experience. No wonder I feel in tune with most of of your thoughts : I too worked KM and intranets in my previous jobs (some a Sara Lee) !
    Will continue to read from you even more 😉 and good start at Forrester

    Amaury

  • Thanks A!