[...] parler d’un projet dont je me suis occupé et qui avait attiré son attention sur le blog de Jeremiah Owyang. Il voulait le citer comme exemple dans ce livre qu’il préparait à l’époque. [...]

1) Ezmo (www.ezmo.com), based in Norway, is a online music library service, that allows users to store their music online and share it with up to 10 trusted friends. It is still in beta and not really ready yet, but from what I understand it will also include a recommendation system which helps users to select songs music based on the tastes of the friends they are hanging out with at that moment. If it markets itself succesfully it could become quite sucessful I think.

2) Wakoopa (www.wakoopa), based in the Netherlands, tracks what software or games users are using and allows users to share their software usage and experiences with others. Based on the communities usage and experience users can get recommendations on new software and games. For the select communities of gamers and software engineers very interesting.

Social Networking Germany (where I live):
http://www.comscore.com/press/release.asp?press=1737

As somone already pointed out, Xing is Linked-in for Europe.

Twitter equivalent (but much more): go look at Aka-Aki from company in Berlin (closed beta now, but if you ask, they’ll let you in.)

One very interesting fact about German market: Germans want their social networking (and, well, actually everything) sites in German – so don’t even think about entering the market with an “international” English version. Won’t work here.

Objectives:
1. Create an ongoing relationship with consumers that is contributive
and consumer-centric. The consumer is the primary catalyst in the relationship.
2. Increase sales by fuelling word of mouth

Concept: Power to the players

Players Republic a gaming brand community powered by its fans.
A social network that turns over the controls to the users and facilitates connections between them.

It’s a web 2.0 platform with real-time qualification of users so as to address them in an individualized manner with the right offer and the right content at the right time.

PlayStation gives the power to its customers to create a more balanced relationship.

Community tools together with a personalized reward programme make this a permanent arena of exchange between the brand and its customers.

As well as between the customers themselves.

Users can express themselves (through a blog platform incorporated within the platform), get rewards, get info and be entertained.
They are also remunerated and rewarded according to their level of participation as well as the quality of this participation.

It’s a Meritocracy: the platform nourishes a database in real-time so that the most active members get the most rewards.

Would you need more info Jeremiah, contact me on Facebook, I am in your contact list.

Other than that the newspaper allows commenting for everything and uses a lot of navigation elements that are similar to many social networking sites. They even publish their own articles under CC-license. Talk about sharing

Also they are using Jaiku (www.jaiku.fi) to promote their stuff. Jaiku is a finnish competitor for Twitter.

Btw. Nokia has an interesting job opening that might interest readers of this blog (the position is located in Finland, but after reading the description you might consider moving…): E-Marketing Director for Nokia, http://www.mol.fi/paikat/Job.do?lang=fi&jobID=6775601&index=40&anchor=6775601

It can be found here: http://www.frostablog.de/blog/

I’m afraid you guys don’t speak German so here is what they do in a nutshell:

They spread their USP, which is NOT using additives in the frozen food that they produce

They also show videos of company employees that cook meals and meanwhile tell something about these products.

Frosta also works together with an agency for viral marketing. They sent out vouchers for their products and asked to spread the word.
They also use a community for that.

Might not be that interesting for you as it’s all German, but I just felt it had to be said.

GREAT blog by the way.

Great job being an evangelist, these are good examples.

Here’s the abbreviated version: I convinced my company (a small communications agency where I work as a copywriter) to start a blog and am now actively working to promote social media tools among our clients (large IT, pharmaceutical and industry firms). Here in Denmark, awareness of social media is on the rise but adoption is rare.

Here’s a few links:

Arla (big food company) . . .
http://www.arla.dk/C1256FA800483D00/O/F5D907ECB8D14CAAC1257018004B09C6

Berlingske (one of Denmark’s biggst newspapers) has just launched an impressive network of 10 blogs . . .
http://blogs.berlingske.dk/

The Copenhagen Project (my friend’s ambitious attempt to break down and classify the elements of new media . . .
http://www.thecopenhagenproject.org/

As for my experiences, it’s amazing how simple you have to keep things. One of the most valuable things I do is tell marketers about Google Reader!

A senior marketer at a major IT consultancy recently asked me what Facebook was.

Interest is growing though and Danes are pretty web savvy. There’s an amazing broadband network here and i’d say it’s just a matter of time before more companies are Twittering, Facebooking and blogging.

The site is a collaboration between marketing and customer service and recently won an award for innovation in customer service

Pixites, Hyves looks like a Social Network.

I’ve received an email about this Sweedish Shareholders Association launching digg like community features, they had success with increased traffic and engagement I’m told.

http://www.aktiespararna.se/start

Sadly, I don’t read Swedish to confirm.

http://www.dagbladet.no/nyheter/2007/09/25/513107.html

For instance, in the story above (the link is in Norwegian), they’ve used it to show the last place a missing man was seen before he disappeared.

Also, near the bottom of their front page, they’ve added a tag cloud with tags from today’s stories. This way you can see what issues are getting most coverage on their site right now.

* They’ve started writing their news stories in a “blog-like” format with links to other pages/sites
* They’ve added tags to their posts
* Some stories have comments
* They’ve added “social media sharing” buttons to some stories so people easily can post a link to the story on sites like FaceBook
* Some of their journalists make video clips as well and the viewers can embed the videos on their blogs.
* Some journalists are using Google Maps in their news stories

Their main competitors (www.vg.no and http://www.aftenposten.no) are quickly adding similar features to their sites.

The national broadcasting company, NRK, is actively using sites like Youtube and Facebook. The people working in their social media lab/think-tank (NRKbeta.no) blog and twitter. I *think* I read somewhere that NRK is also developing a sim in Second Life.