I got a chance to interview the insightful David Parmet, one of the PR bloggers in the social media space that ‘gets it’. David reviews the classic cases of business blogging for small businesses, such as Stormhoek and English Cut. If you’re not familiar with these case studies, they used social media for their marketing efforts as the primary way to communicate, rather than traditional marketing.
I asked David “What should companies look for when finding a social media consultant”? Tune in to find out his answers.