ACDSee gets a Community Manager: Using Social Media is Strategic

Categories: Community Marketing, Web IndustryPosted on September 24th, 2007

I’m pleased to see that Web Strategist Connie Benson is leading the social media charge at ACDSee, a company who has helped with image management for many years. If you’re a web designer, photographer, or artist, you’ve likely used their tools. I was heavily using their products from 2000-2004 when I was doing UI design.

Connie is a fantastic community and customer advocate, she’s been very proactive in her blogging, and added many insights to the Web Strategy Group over the past months. She lists her responsibilities as:

“Connie Bensen will serve as Community Manager for ACDSee. In this role, she is the “voice of the customer,” maintaining a constant dialog with photographers and memory keepers to ensure that the company’s products and services are directly in line with the needs of the people who use them. This conversation is fostered through regular engagement in community events, as well as her enthusiastic participation in online social networks. She also shares her passion, ideas and discoveries related to digital scrapbooking and photography through the ACDSee blog.”

This really gets my excited in so many ways, ACDSee is using social media in a very strategic way to improve products, support, and communication by putting customers first. Gotta love it, and now they’re living it with Connie at the helm.

Her previous blog “Digital Scrapbooking” makes her a perfect candidate for this position. She has a personal blog at ConnieBenson, if you’re in the Community Marketing space, I recommend you subscribe, or you can check her out at work at the ACDSee blog, where she’s already underway. It’s exciting to see a company focused in on customers and using social media tools to connect with them.

Congrats to Connie!

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This entry was posted on Monday, September 24th, 2007 at 5:09 am and is filed under Community Marketing, Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments

Dan Schawbel

Connie has also been a tremendous resource for Personal Branding Magazine and a great mentor for me as well.

Thanks Jeremiah

ian lurie

I love seeing stuff like this! Yes, social media is strategic! It's also essential in any successful internet marketing campaign. It builds links (SEO), builds brand (marketing in general), creates an alternative to e-mail (direct marketing) and gives you direct access to your audience(s).

Good job, ACDSee!

Connie Bensen

Thank you Jeremiah for you amazingly generous mentorship & unflagging patience. Last spring I ran out of books to read & finding your blog in April has provided an incredible wealth of information. And it so awesome that ACDSee shares your vision of utilizing social media through this role.

In true Jeremiah style, I'm just going to say, That if you're wondering about my new role & Jeremiah's selfless mission to promote his vision of web strategy & the role of community managers, further reading can be found here:

Questions you should ask before taking that “Social Media” or “Community” role
http://www.web-strategist.com/blog/2007/05/30/q...

I will be truly honored to meet you in person at the Facebook Conf in December when you keynote! As I've said so many times, Lead on! we will follow.