Podcast Interview: The Engaging Brand on Measuring Engagement

September 17th, 2007 | Category: Interview, Social Media Measurement, Podcasts

Anna Farmery produces an ongoing podcast of note, the Engaging Brand. She interviews me for episode 109, and we talk about measurement in the new world. You’ll learn: What are the new attributes, how has measurement changed, and we’ll provide some specific steps to moving forward.

To access this podcast go to:

Show # 109 - Building an Engaging Web Strategy
Posted on 09/09/2007 3:16PM

Jeremiah Owyang, the web strategist, talks about how to engage people on the web, how/why to measure engagement and also how communication is changing in the business world.

2 Comments so far

Anna Farmery September 18th, 2007 1:02 am

Thoroughly enjoyed talking to you, engagement is such an important concept whether internally or externally. As I said in the interview, would love to hear about any companies that has measured employee engagement before and after the start of a social media strategy. Thanks again
jeremiah_owyang September 18th, 2007 2:42 am

Thanks for having me Anna!