Comments on: Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 04 Jul 2009 16:40:16 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: New Media Strategies http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-1050920 New Media Strategies Wed, 10 Jun 2009 02:51:04 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-1050920 "Listening: The most important step" This is more often overlooked by marketers... It's very important to "REALLY" listen to your consumers and know what they "REALLY" need. Get feedbacks and respond to it. This is a very informative and great article! “Listening: The most important step”
This is more often overlooked by marketers…
It’s very important to “REALLY” listen to your consumers and know what they “REALLY” need. Get feedbacks and respond to it.
This is a very informative and great article!

]]> By: A Summer Internship in Social Media Stratetgy | benphoster http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-1015845 A Summer Internship in Social Media Stratetgy | benphoster Tue, 05 May 2009 03:06:52 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-1015845 [...] Objective - Highlight quick changes that can be made to lead the organization to a long-term change [...] [...] Objective - Highlight quick changes that can be made to lead the organization to a long-term change [...]

]]> By: pr1de http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-1006151 pr1de Sun, 26 Apr 2009 20:07:39 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-1006151 Я уже сегодня писал вам по поаоду продажи (цены) вашего домена. Но зашёл из дома провреить вш оревт, а своегоо комментария так и не обнаружил. Видимо, я его как-то не так отправил, или у вас спам-фильтры зарубили мой комментарий, я на всякийф случай поменял указаннеы е-мейл, ник и сайт, вдруг они не нравятся вашему фильтру. Я уже сегодня писал вам по поаоду продажи (цены) вашего домена. Но зашёл из дома провреить вш оревт, а своегоо комментария так и не обнаружил. Видимо, я его как-то не так отправил, или у вас спам-фильтры зарубили мой комментарий, я на всякийф случай поменял указаннеы е-мейл, ник и сайт, вдруг они не нравятся вашему фильтру.

]]> By: Your Own Digital Media Dashboard | getSocialAdvice http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-961402 Your Own Digital Media Dashboard | getSocialAdvice Wed, 25 Mar 2009 23:26:02 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-961402 [...] Chris Brogan shows how you can Grow Bigger Ears in 10 Minutes (essential for creating what Jeremiah Owyang calls a “listening post“) [...] [...] Chris Brogan shows how you can Grow Bigger Ears in 10 Minutes (essential for creating what Jeremiah Owyang calls a “listening post“) [...]

]]> By: Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle » Only Connect http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-924176 Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle » Only Connect Thu, 05 Mar 2009 02:36:04 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-924176 [...] read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of our activities elsewhere (…) But [...] [...] read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of our activities elsewhere (…) But [...]

]]> By: Is Twitter Knowledge Management? « DfM http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-868154 Is Twitter Knowledge Management? « DfM Thu, 29 Jan 2009 05:32:18 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-868154 [...] in the wall’ then I’d say Twitter could definitely be your drill.  Here’s a post from Forrester’s Jeremiah Owyang (I highly doubt that if you’re reading this you [...] [...] in the wall’ then I’d say Twitter could definitely be your drill.  Here’s a post from Forrester’s Jeremiah Owyang (I highly doubt that if you’re reading this you [...]

]]> By: Webinar: Social Media Across the Enterprise http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-858051 Webinar: Social Media Across the Enterprise Thu, 22 Jan 2009 13:58:37 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-858051 [...] organization, in fact, nearly two years ago, I created this graphic in 2007 which demonstrates how social computing can be applied across an entire customer lifecycle. Maybe you noticed that in 2009 your CIO will start to sniff out the different business departments [...] [...] organization, in fact, nearly two years ago, I created this graphic in 2007 which demonstrates how social computing can be applied across an entire customer lifecycle. Maybe you noticed that in 2009 your CIO will start to sniff out the different business departments [...]

]]> By: Chris http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-769067 Chris Tue, 02 Dec 2008 01:16:02 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-769067 Great post Jeremiah. I have been watching this space emerge over the past decade in manufacturing (real products, not just bits ;-) and it is amazing to see how far its progressed in the last 24 months. One thought on item 7: there is alot more opportunity out there for real innovation here. Social production of software has shown the way: let the users write the code. For manufactured products that means giving users design tools to let them shape the product they want to buy. We've seen glimpses in things like the Mazda 3 facebook design challenge last year. I guess all I wanted to add was that there is more that text to the ide of user and designers working together! Keep up the good work and really interesting posts. Great post Jeremiah. I have been watching this space emerge over the past decade in manufacturing (real products, not just bits ;-) and it is amazing to see how far its progressed in the last 24 months.

One thought on item 7: there is alot more opportunity out there for real innovation here. Social production of software has shown the way: let the users write the code. For manufactured products that means giving users design tools to let them shape the product they want to buy. We’ve seen glimpses in things like the Mazda 3 facebook design challenge last year. I guess all I wanted to add was that there is more that text to the ide of user and designers working together!

Keep up the good work and really interesting posts.

]]> By: Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle « Jonwinterbourn’s Blog http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-768535 Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle « Jonwinterbourn’s Blog Mon, 01 Dec 2008 21:00:48 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768535 [...] 1, 2008 in UncategorizedTags: social computing Just read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of the activities elsewhere (…) But [...] [...] 1, 2008 in UncategorizedTags: social computing Just read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of the activities elsewhere (…) But [...]

]]> By: Nick Gall http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-768442 Nick Gall Mon, 01 Dec 2008 19:50:31 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768442 Jeremiah, Shouldn't THE goal of applying a social computing strategy to product lifecycle be to shift thinking AWAY from "a perfect product" to "a platform for a product ecosystem"? That's what the most successful "products" become. The product vendor "seeds" the ecosystem with a product that can be extended, enhanced, configured, integrated, etc. in myriad ways, ie a product platform. And the community then creates the ecosystem around it. Offerings like Windows, Linux, SugarCRM, World of Warcraft, Chumby, iPod, and Firefox comes to mind. Your vision of "[I]ncluding customers in the product development process using social media communication tools, product teams have the opportunity to build a product right to spec" seems overly centralized and hierarchical. Sort of like the Windows model: tell us where you want to go and we (MSFT) will take you there. I think Firefox is one of the furthest along in decentralizing and flattening the evolutionary structure of a product. Much of FF's evolution is driven by 3rd party addins that the FF team then incorporates into the FF core. There is no perfect product for everyone, but there are great product platforms for enabling community members to build the products that are perfect for them. Jeremiah,

Shouldn’t THE goal of applying a social computing strategy to product lifecycle be to shift thinking AWAY from “a perfect product” to “a platform for a product ecosystem”? That’s what the most successful “products” become.

The product vendor “seeds” the ecosystem with a product that can be extended, enhanced, configured, integrated, etc. in myriad ways, ie a product platform. And the community then creates the ecosystem around it.

Offerings like Windows, Linux, SugarCRM, World of Warcraft, Chumby, iPod, and Firefox comes to mind.

Your vision of “[I]ncluding customers in the product development process using social media communication tools, product teams have the opportunity to build a product right to spec” seems overly centralized and hierarchical. Sort of like the Windows model: tell us where you want to go and we (MSFT) will take you there.

I think Firefox is one of the furthest along in decentralizing and flattening the evolutionary structure of a product. Much of FF’s evolution is driven by 3rd party addins that the FF team then incorporates into the FF core.

There is no perfect product for everyone, but there are great product platforms for enabling community members to build the products that are perfect for them.

]]> By: thewebmarketinghub.com http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-733825 thewebmarketinghub.com Wed, 12 Nov 2008 13:58:41 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-733825 <strong>Applying a Social Computing Strategy to the entire Product Lifecycle...</strong> Company's that are social media savvy should leverage social media throughout the entire life cycle of a product. Jeremiah Owyang provides excellent examples on how to accomplish this.... Applying a Social Computing Strategy to the entire Product Lifecycle…

Company’s that are social media savvy should leverage social media throughout the entire life cycle of a product. Jeremiah Owyang provides excellent examples on how to accomplish this….

]]> By: Adam Gershenbaum http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-732625 Adam Gershenbaum Tue, 11 Nov 2008 19:08:45 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-732625 Jeremiah, I found the time over the weekend to look through the links you've included in this post. Can't ever say it enough - your insight is always valued! I'm really glad I came across it! Jeremiah,

I found the time over the weekend to look through the links you’ve included in this post. Can’t ever say it enough - your insight is always valued! I’m really glad I came across it!

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-728430 jeremiah_owyang Sat, 08 Nov 2008 08:56:37 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-728430 Adam, I do have examples for each of those, real case studies. Adam, I do have examples for each of those, real case studies.

]]> By: Adam Gershenbaum http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-727904 Adam Gershenbaum Fri, 07 Nov 2008 23:13:11 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-727904 Awesome! "This is just a sample of what’s coming at Forrester: It’s possible I’ll be able to back it up with data, case studies, and detailed information for EACH of the 10 phases." Really looking forward to this. Currently trying to impress the values of social computing to my company. It's an uphill battle but I am patient and have faith that the core values the company practices within towards their employees could evolve into an outward facing strategy towards the public. Awesome!

“This is just a sample of what’s coming at Forrester: It’s possible I’ll be able to back it up with data, case studies, and detailed information for EACH of the 10 phases.”

Really looking forward to this. Currently trying to impress the values of social computing to my company. It’s an uphill battle but I am patient and have faith that the core values the company practices within towards their employees could evolve into an outward facing strategy towards the public.

]]> By: Reccomended Web Strategy Reading http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-703621 Reccomended Web Strategy Reading Sat, 18 Oct 2008 07:50:27 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-703621 [...] Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further. [...] [...] Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further. [...]

]]> By: Random Thoughts 10/09/2008 - New Comm Biz - New media strategies for business http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-693553 Random Thoughts 10/09/2008 - New Comm Biz - New media strategies for business Thu, 09 Oct 2008 06:59:33 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-693553 [...] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle [...] [...] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle [...]

]]> By: Scot http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-692858 Scot Wed, 08 Oct 2008 15:21:47 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692858 Thank you for pulling this all together Jeremiah. This is a very logical and well-planned process. I am currently trying to develop a similar process/strategy with one of my clients who, as a major pharmaceutical company, are bound by regulatory restrictions. For most products, your strategy seems spot on. For regulated industries, there are more hurdles to overcome. Thank you for pulling this all together Jeremiah. This is a very logical and well-planned process. I am currently trying to develop a similar process/strategy with one of my clients who, as a major pharmaceutical company, are bound by regulatory restrictions.

For most products, your strategy seems spot on. For regulated industries, there are more hurdles to overcome.

]]> By: robin seidner http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-692836 robin seidner Wed, 08 Oct 2008 14:52:13 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692836 How is it I missed this when you first posted it? This is a terrific strategic view into social media for business use. It's exactly the way I've been thinking about it for a long time as well. Hopefully companies can manage that critical hand-off between marketing and product dev. I personally love holistic approaches to using tool sets -- its why I tend to call it social computing tools instead of just social media, because to me, the "media" part isn't a complete idea on usefulness. How is it I missed this when you first posted it? This is a terrific strategic view into social media for business use. It’s exactly the way I’ve been thinking about it for a long time as well. Hopefully companies can manage that critical hand-off between marketing and product dev. I personally love holistic approaches to using tool sets — its why I tend to call it social computing tools instead of just social media, because to me, the “media” part isn’t a complete idea on usefulness.

]]> By: PuneTech » Reading list for startup-founders http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-692212 PuneTech » Reading list for startup-founders Wed, 08 Oct 2008 00:38:21 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692212 [...] The application of Social Media to Web Strategy. [...] [...] The application of Social Media to Web Strategy. [...]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/comment-page-2/#comment-570818 jeremiah_owyang Fri, 18 Jul 2008 14:57:04 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-570818 Thanks WSE! Thanks WSE!

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