Comments on: Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Tue, 06 Jan 2009 21:44:47 +0000 http://wordpress.org/?v=2.2.1 By: Chris http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-769067 Chris Tue, 02 Dec 2008 01:16:02 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-769067 Great post Jeremiah. I have been watching this space emerge over the past decade in manufacturing (real products, not just bits ;-) and it is amazing to see how far its progressed in the last 24 months. One thought on item 7: there is alot more opportunity out there for real innovation here. Social production of software has shown the way: let the users write the code. For manufactured products that means giving users design tools to let them shape the product they want to buy. We've seen glimpses in things like the Mazda 3 facebook design challenge last year. I guess all I wanted to add was that there is more that text to the ide of user and designers working together! Keep up the good work and really interesting posts. Great post Jeremiah. I have been watching this space emerge over the past decade in manufacturing (real products, not just bits ;-) and it is amazing to see how far its progressed in the last 24 months.

One thought on item 7: there is alot more opportunity out there for real innovation here. Social production of software has shown the way: let the users write the code. For manufactured products that means giving users design tools to let them shape the product they want to buy. We’ve seen glimpses in things like the Mazda 3 facebook design challenge last year. I guess all I wanted to add was that there is more that text to the ide of user and designers working together!

Keep up the good work and really interesting posts.

]]> By: Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle « Jonwinterbourn’s Blog http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768535 Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle « Jonwinterbourn’s Blog Mon, 01 Dec 2008 21:00:48 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768535 [...] 1, 2008 in UncategorizedTags: social computing Just read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of the activities elsewhere (…) But [...] […] 1, 2008 in UncategorizedTags: social computing Just read Jeremiah Owyang’s blog entry on social computing strategy and trying to map it to some of the activities elsewhere (…) But […]

]]> By: Nick Gall http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768442 Nick Gall Mon, 01 Dec 2008 19:50:31 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-768442 Jeremiah, Shouldn't THE goal of applying a social computing strategy to product lifecycle be to shift thinking AWAY from "a perfect product" to "a platform for a product ecosystem"? That's what the most successful "products" become. The product vendor "seeds" the ecosystem with a product that can be extended, enhanced, configured, integrated, etc. in myriad ways, ie a product platform. And the community then creates the ecosystem around it. Offerings like Windows, Linux, SugarCRM, World of Warcraft, Chumby, iPod, and Firefox comes to mind. Your vision of "[I]ncluding customers in the product development process using social media communication tools, product teams have the opportunity to build a product right to spec" seems overly centralized and hierarchical. Sort of like the Windows model: tell us where you want to go and we (MSFT) will take you there. I think Firefox is one of the furthest along in decentralizing and flattening the evolutionary structure of a product. Much of FF's evolution is driven by 3rd party addins that the FF team then incorporates into the FF core. There is no perfect product for everyone, but there are great product platforms for enabling community members to build the products that are perfect for them. Jeremiah,

Shouldn’t THE goal of applying a social computing strategy to product lifecycle be to shift thinking AWAY from “a perfect product” to “a platform for a product ecosystem”? That’s what the most successful “products” become.

The product vendor “seeds” the ecosystem with a product that can be extended, enhanced, configured, integrated, etc. in myriad ways, ie a product platform. And the community then creates the ecosystem around it.

Offerings like Windows, Linux, SugarCRM, World of Warcraft, Chumby, iPod, and Firefox comes to mind.

Your vision of “[I]ncluding customers in the product development process using social media communication tools, product teams have the opportunity to build a product right to spec” seems overly centralized and hierarchical. Sort of like the Windows model: tell us where you want to go and we (MSFT) will take you there.

I think Firefox is one of the furthest along in decentralizing and flattening the evolutionary structure of a product. Much of FF’s evolution is driven by 3rd party addins that the FF team then incorporates into the FF core.

There is no perfect product for everyone, but there are great product platforms for enabling community members to build the products that are perfect for them.

]]> By: thewebmarketinghub.com http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-733825 thewebmarketinghub.com Wed, 12 Nov 2008 13:58:41 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-733825 <strong>Applying a Social Computing Strategy to the entire Product Lifecycle...</strong> Company's that are social media savvy should leverage social media throughout the entire life cycle of a product. Jeremiah Owyang provides excellent examples on how to accomplish this.... Applying a Social Computing Strategy to the entire Product Lifecycle…

Company’s that are social media savvy should leverage social media throughout the entire life cycle of a product. Jeremiah Owyang provides excellent examples on how to accomplish this….

]]> By: Adam Gershenbaum http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-732625 Adam Gershenbaum Tue, 11 Nov 2008 19:08:45 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-732625 Jeremiah, I found the time over the weekend to look through the links you've included in this post. Can't ever say it enough - your insight is always valued! I'm really glad I came across it! Jeremiah,

I found the time over the weekend to look through the links you’ve included in this post. Can’t ever say it enough - your insight is always valued! I’m really glad I came across it!

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-728430 jeremiah_owyang Sat, 08 Nov 2008 08:56:37 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-728430 Adam, I do have examples for each of those, real case studies. Adam, I do have examples for each of those, real case studies.

]]> By: Adam Gershenbaum http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-727904 Adam Gershenbaum Fri, 07 Nov 2008 23:13:11 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-727904 Awesome! "This is just a sample of what’s coming at Forrester: It’s possible I’ll be able to back it up with data, case studies, and detailed information for EACH of the 10 phases." Really looking forward to this. Currently trying to impress the values of social computing to my company. It's an uphill battle but I am patient and have faith that the core values the company practices within towards their employees could evolve into an outward facing strategy towards the public. Awesome!

“This is just a sample of what’s coming at Forrester: It’s possible I’ll be able to back it up with data, case studies, and detailed information for EACH of the 10 phases.”

Really looking forward to this. Currently trying to impress the values of social computing to my company. It’s an uphill battle but I am patient and have faith that the core values the company practices within towards their employees could evolve into an outward facing strategy towards the public.

]]> By: Reccomended Web Strategy Reading http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-703621 Reccomended Web Strategy Reading Sat, 18 Oct 2008 07:50:27 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-703621 [...] Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further. [...] […] Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further. […]

]]> By: Random Thoughts 10/09/2008 - New Comm Biz - New media strategies for business http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-693553 Random Thoughts 10/09/2008 - New Comm Biz - New media strategies for business Thu, 09 Oct 2008 06:59:33 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-693553 [...] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle [...] […] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle […]

]]> By: Scot http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692858 Scot Wed, 08 Oct 2008 15:21:47 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692858 Thank you for pulling this all together Jeremiah. This is a very logical and well-planned process. I am currently trying to develop a similar process/strategy with one of my clients who, as a major pharmaceutical company, are bound by regulatory restrictions. For most products, your strategy seems spot on. For regulated industries, there are more hurdles to overcome. Thank you for pulling this all together Jeremiah. This is a very logical and well-planned process. I am currently trying to develop a similar process/strategy with one of my clients who, as a major pharmaceutical company, are bound by regulatory restrictions.

For most products, your strategy seems spot on. For regulated industries, there are more hurdles to overcome.

]]> By: robin seidner http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692836 robin seidner Wed, 08 Oct 2008 14:52:13 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692836 How is it I missed this when you first posted it? This is a terrific strategic view into social media for business use. It's exactly the way I've been thinking about it for a long time as well. Hopefully companies can manage that critical hand-off between marketing and product dev. I personally love holistic approaches to using tool sets -- its why I tend to call it social computing tools instead of just social media, because to me, the "media" part isn't a complete idea on usefulness. How is it I missed this when you first posted it? This is a terrific strategic view into social media for business use. It’s exactly the way I’ve been thinking about it for a long time as well. Hopefully companies can manage that critical hand-off between marketing and product dev. I personally love holistic approaches to using tool sets — its why I tend to call it social computing tools instead of just social media, because to me, the “media” part isn’t a complete idea on usefulness.

]]> By: PuneTech » Reading list for startup-founders http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692212 PuneTech » Reading list for startup-founders Wed, 08 Oct 2008 00:38:21 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-692212 [...] The application of Social Media to Web Strategy. [...] […] The application of Social Media to Web Strategy. […]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-570818 jeremiah_owyang Fri, 18 Jul 2008 14:57:04 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-570818 Thanks WSE! Thanks WSE!

]]> By: Web Strategy Expert http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-570817 Web Strategy Expert Fri, 18 Jul 2008 14:56:21 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-570817 I must say, it's an excellent post. I love the points in #8. I've just been reading "Selling Blue Elephants" and it's all about RDE. This totally backs up the strategies that I've been integrating into our application and how we've started to role out our products in the last 6 months. I see this method, combined with a product launch strategy that is also engaging on a social loop level, the only way that things will be marketed in the future. Companies that are not already practicing this type of engagement strategy with their clients will quickly be left in the dust. I must say, it’s an excellent post. I love the points in #8. I’ve just been reading “Selling Blue Elephants” and it’s all about RDE.

This totally backs up the strategies that I’ve been integrating into our application and how we’ve started to role out our products in the last 6 months.

I see this method, combined with a product launch strategy that is also engaging on a social loop level, the only way that things will be marketed in the future.

Companies that are not already practicing this type of engagement strategy with their clients will quickly be left in the dust.

]]> By: Donovan Roddy http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559893 Donovan Roddy Fri, 11 Jul 2008 10:38:23 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559893 Very rich, informative, and well written Jeremiah.. I look forward to your next post! Very rich, informative, and well written Jeremiah.. I look forward to your next post!

]]> By: Mickipedia » Blog Archive » Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559145 Mickipedia » Blog Archive » Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle Fri, 11 Jul 2008 01:01:07 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559145 [...] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle - One of the most helpful posts I've seen from social media guru Jeremiah Owyang. [...] […] Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle - One of the most helpful posts I've seen from social media guru Jeremiah Owyang. […]

]]> By: Stevie http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559144 Stevie Fri, 11 Jul 2008 01:01:02 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-559144 What's interesting is that the grassroots movement or getting a community to talk about a product is not a new trend. It's been around for 10 years and had as big an impact (called the lemming effect in some circles) because consumers/people would talk on message boards/forums/newsgroups about a product-- positive/negative or ask about a product and someone would answer. This effect or behavioral pattern isn't new but some marketing people had discounted it as forums became more redundant and as some fell apart and disappeared. However if you want to see one in action that's HIGHLY effective, look at makeupalley.com. Not one of the first of it's kind but one that benefited from and encouraged the engagement of the readers/participants in talking/rating/reviewing products-- both in forums and reviews. If you look at how long ago that forum was started and add about 4 years to that (as there were-- and still are in some cases-- forums, message boards and online magazines that did this), you have a time frame for that sort of commonality of what I call grassroots discussion and the products/brands going viral or picking up velocity. What’s interesting is that the grassroots movement or getting a community to talk about a product is not a new trend. It’s been around for 10 years and had as big an impact (called the lemming effect in some circles) because consumers/people would talk on message boards/forums/newsgroups about a product– positive/negative or ask about a product and someone would answer.
This effect or behavioral pattern isn’t new but some marketing people had discounted it as forums became more redundant and as some fell apart and disappeared. However if you want to see one in action that’s HIGHLY effective, look at makeupalley.com. Not one of the first of it’s kind but one that benefited from and encouraged the engagement of the readers/participants in talking/rating/reviewing products– both in forums and reviews.
If you look at how long ago that forum was started and add about 4 years to that (as there were– and still are in some cases– forums, message boards and online magazines that did this), you have a time frame for that sort of commonality of what I call grassroots discussion and the products/brands going viral or picking up velocity.

]]> By: jobs for 16 year olds http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-537681 jobs for 16 year olds Fri, 27 Jun 2008 15:32:43 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-537681 <strong>Jobs for 16 year olds...</strong> linked this one for my blog... Jobs for 16 year olds…

linked this one for my blog…

]]> By: Chris Rottler http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-523865 Chris Rottler Thu, 19 Jun 2008 13:15:49 +0000 http://www.web-strategist.com/blog/2007/09/12/web-strategy-advanced-applying-a-social-computing-strategy-to-the-entire-product-lifecycle/#comment-523865 Wow, thanks! Wow, thanks!

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