Experiencing Habbo, A Virtual Play World (screenshots)

(Left: I created a virtual Jowyang, complete with spiky black hair)

Habbo is a web based play world, a better description than a virtual game, a cross-combination of Cyworld, and a neopet, much in the spirit of Club Penguin, which I was experimenting with in 2006. The graphics are simple 2-D bite based graphics, it’s a cute design.

I dipped into Habbo world after reading James Wagner Au’s excellent coverage of this new virtual experience, Weekend Feature: The How of Habbo Hotel, see other conversations. I created a new character, started a very spartan room (but have not earned enough coins to add furniture) and saw groups, games and met others. The room I created? The web strategy room of course.

I found the country segmentation interesting, this will help to create separate communities around cultures, there’s certainly a nationalistic spirit as members can purchase national flags to sport and wave.

What’s fascinating is he Habbo coins, which are a virtual currency, which can help buy and sell virtual items that don’t exist in real life. Since members can continue to create their own spaces, and perhaps goods, it’s a self-perpetuating economy. It appears this world is aimed at 8-18 year olds, on a global basis, there’s advertising opportunities. I’ll try to get my hands on some demographic and media information, that would help me to better understand the opportunity. Other interesting events include a film award, which is awarding members who create their own films within Habbo world.

My take? While there are many virtual worlds appearing, (see this growing list) it’s still too early to tell who will be a dominant winner, it’s an emerging industry, I predict that these worlds will start to segment by culture and demographic, and the savvy worlds will grow as their demographic ages. I took some screenshots, to save you from registering, creating a character, and learning the navigation. As I get more information, I’ll post details.

Creating my own room in Habbo Habbo Hotel start page I've created my own character Habbo Homepage Select your country Games Page in Habbo A habbo game Nationalistic: Wave your flag A Habbo Room

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  • I listened to Sampo Karjalainen who heads up Habbo at LIFT07 earlier this year. There are 7.5 million users, yet little is known of it here in North America. For more of my notes, refer here. http://tinyurl.com/2s55zk

  • It’s indeed an interesting development. Research from Gartner forecasts that in 2010 the virtual world market will worth 1 billion dollar. That sounds like a nice business area to me. A good preparation for this wave is to better understand the behavior of people in 3d worlds. At Philips Design we are currently running a pilot to analyse the behavior of people in SL. We are also developing a 3d co-creation environment in Second Life. This environment could eventually enable Phiips Design to co-create products togehter with out-side specialists around the world. By the way, it is not so much SL where the interest of Philips lies, it’s the emerging virtual worlds phenonomen as a whole.

  • HH is cool and all but I don’t like constricted to one building, that’s why I have found myself spending more time at http://www.citypixel.com recently.

  • Michael Trenerry

    I have been heading digital strategy within Isobar Finland for the past year or so now! HH was born in Finland in 2000 & has since grown into prodominantly most respective countries globally. We collaborate with Habbo Hotel for client campaigns frequently when the Target group is between the age of 10-18yrs! Sulake recently acquired IRC Galleria, which is Finlands leading social network so should be an interesting space to watch in the future! In addition to this we have Habbo TV also!

    A weekly half hour segment includes interaction between the HH platform and TV show with celebreties ON AIR & rooms in the platform where characters can ask questions to the hosts on air…

    We have done lots of stuff on this so if anybody has any questions or would like to see any further presentations please send me an email!


    Michael Trenerry

  • I haven’t heard or seen anything about Habbo Hotel in years. The last time I heard anything about this was when I was a young punk who thought it was hilarious to troll the site and harass other users.

    At the time, I thought it was fun. Looking back, it was actually fairly cruel.

    Do you see Habbo as a growing community? Since I hadn’t heard much about it in a number of years, I sort of assumed that it had mostly died off, other than a core group of dedicated fans.

  • thnakyo

  • it sucks we dont get free coins we need to buy it sucks

  • i would really liket o paly this game

  • jeg vil ha en egen habbo hotell

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