The Social Impacts of Facebook going public
Categories: Search Strategy, Social MediaPosted on September 5th, 2007Today Facebook announced that it will allow Google and other search engines to crawl it’s index pages. Previously, Facebook was a private network.
What’s the big impact to society?
For most folks (non-bloggers), when someone searches on their name (perhaps at the next job screening) their Facebook profile could come up higher than their business LinkedIn profile.
Brace yourself, personal and business lives are colliding.
This entry was posted on Wednesday, September 5th, 2007 at 1:21 pm and is filed under Search Strategy, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
13 Responses to “The Social Impacts of Facebook going public”
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Jeremiah Owyang
Silicon Valley
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Or, you can opt out on Facebook, thereby keeping your LinkedIn profile primary in the search engines. In my case, I’ll always be second fiddle to the actor in Google. Right now, my blog is #9 for my name. 18 of the top 20 in Google are links related to the actor.
You probably don’t have that problem
It’s not like the Facebook public profile provides any useful info. If they are searching for you, they already know your name, and probably know what you look like. The LinkIn public profile can provide a lot more info about you if you so choose. I imagine Facebook will eventually have a way to customize the public profile view.
Posted by COD on September 5th, 2007 at 2:06 pm
COD makes a good point. Facebook has gradually been adding more customisation to profiles and what they show, but what will be visible to the search engines must be a matter of concern to some users - its just that they might not realise until somebody (boss? mum?) sees something in google that they shouldn’t have. And the default will be visible to search engines. I wonder how many users logging in today have just dismissed the message without really reading it?
Posted by Jeremy Gould on September 5th, 2007 at 2:19 pm
Worlds colliding, indeed. Facebook seems to be opening in a very “strategic” way. First get the college audience, then open it up to more (early adopters) and then to everyone. Then open up the platform to developers. We’re starting to see the real beginnings of monetization at month 3 (Videoegg being a great example) and the feeds started to stream. Now comes the public profiles made public (search engines). I think profile customization is just around the corner.
Did you see Danny Sullivan’s post (http://searchengineland.com/070905-095657.php)? He writes that this isn’t new anyway, that people weren’t aware (ie. Jeremy’s point - they just weren’t looking). And that profiles were already indexed. Great read. I’m indexed under my name and my persona (jquig99) - but no Facebook listing that I can see. Guess I’ll see what happens in a couple of weeks.
Posted by Jane Quigley on September 5th, 2007 at 2:36 pm
I’m waiting to hear the story in the New York times of some recent college grad who forgot to edit and update his profile –removing him from a potential or current job.
Those profile pics in Tijuana just don’t do well in corporate.
Posted by jeremiah_owyang on September 5th, 2007 at 2:54 pm
This was from a couple of months ago -
http://urltea.com/1erp
Posted by Jane Quigley on September 5th, 2007 at 3:24 pm
“I’m waiting to hear the story in the New York times of some recent college grad who forgot to edit and update his profile”
did you not see this video I sent you? about College athletes/students + wild behavior + Facebook
http://tinyurl.com/33y3zq
Posted by Julio Garcia on September 5th, 2007 at 5:13 pm
Hi Jeremiah,
After Priscilla Palmer’s self development list Jenny and I have decided to try to help build the self development community. So we are holding a little contest. I would like to invite you, and anyone else interested, to find out more details at Win a $25 Gift Certificate.
Posted by Erin on September 5th, 2007 at 6:53 pm
With the stringent privacy options the Fbook team has put on the public profile, most people will only see my picture and where I go to school, so anyone looking for the ‘juicy stuff’ has to add me as a friend anyway…and as long as people keep from putting their drunken madness pictures up for profile shots, I think it will all turn out fine (plus, didn’t you hear? The new secret is that Facebook is the new LinkeIn!)
Interestingly, this post made me realize I haven’t Googled myself in quite some time…it is always so interesting to see what is out there! My top 5 results were my personal blog followed by my profiles on Ziki.com, LinkedIn, Mashable, Twitter
(my facebook profile come sin at number 11)
Posted by Andrew C. on September 5th, 2007 at 8:04 pm
Just to echo the sentiments of the other commenters on this post — this latest development will force people to take a longer, harder look at their FB privacy settings. For those that set up their profile 1-2 years ago with a list of everyone that they “randomly hooked up with”, start editing that newsfeed!
Posted by Aaron Strout on September 5th, 2007 at 10:26 pm
I agree Andrew and others with the sentiment that Facebook’s existing privacy rules make this a non-issue. Furthermore, the backlash Facebook received around activity feeds taught many a lesson that any actions taken on the internet should be treated as public.
That being said, while Facebook does a better job with persona management (via finite privacy controls) than most sites, I believe the means by which other members can associate your profile to their uploaded media (via tags) is dangerous.
Posted by Joe Maloney on September 5th, 2007 at 11:14 pm
Julio, thanks for this. I guess privacy controls don’t really matter when the press is snooping around.
Posted by jeremiah_owyang on September 6th, 2007 at 3:01 am
[...] The Social Impacts of Facebook going public Facebook announces its profiles are going public (tags: SMT10 Facebook) [...]
Posted by links for 2007-09-06 by The Bryper Blog on September 6th, 2007 at 4:32 pm
Business collides with personal
Reminds me of that Senator over there tapping his left foot ( or was it his right )
Whatever goes up on your PC is surely potentially open to the whole world, regardless of what one is told. Employees might collude at a bank to release your details ; criminals might target a data handler ; the red army might come after your facebook profile while also attemting Germany, UK and the Pentagon.
Is it really a big deal ?
Posted by alex on September 7th, 2007 at 1:30 am