Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

The Social Impacts of Facebook going public

Today Facebook announced that it will allow Google and other search engines to crawl it’s index pages. Previously, Facebook was a private network.

What’s the big impact to society?

For most folks (non-bloggers), when someone searches on their name (perhaps at the next job screening) their Facebook profile could come up higher than their business LinkedIn profile.

Brace yourself, personal and business lives are colliding.

13 Comments so far

  1. COD September 5th, 2007 2:06 pm

    Or, you can opt out on Facebook, thereby keeping your LinkedIn profile primary in the search engines. In my case, I’ll always be second fiddle to the actor in Google. Right now, my blog is #9 for my name. 18 of the top 20 in Google are links related to the actor.

    You probably don’t have that problem ;)

    It’s not like the Facebook public profile provides any useful info. If they are searching for you, they already know your name, and probably know what you look like. The LinkIn public profile can provide a lot more info about you if you so choose. I imagine Facebook will eventually have a way to customize the public profile view.

  2. Jeremy Gould September 5th, 2007 2:19 pm

    COD makes a good point. Facebook has gradually been adding more customisation to profiles and what they show, but what will be visible to the search engines must be a matter of concern to some users - its just that they might not realise until somebody (boss? mum?) sees something in google that they shouldn’t have. And the default will be visible to search engines. I wonder how many users logging in today have just dismissed the message without really reading it?

  3. Jane Quigley September 5th, 2007 2:36 pm

    Worlds colliding, indeed. Facebook seems to be opening in a very “strategic” way. First get the college audience, then open it up to more (early adopters) and then to everyone. Then open up the platform to developers. We’re starting to see the real beginnings of monetization at month 3 (Videoegg being a great example) and the feeds started to stream. Now comes the public profiles made public (search engines). I think profile customization is just around the corner.

    Did you see Danny Sullivan’s post (http://searchengineland.com/070905-095657.php)? He writes that this isn’t new anyway, that people weren’t aware (ie. Jeremy’s point - they just weren’t looking). And that profiles were already indexed. Great read. I’m indexed under my name and my persona (jquig99) - but no Facebook listing that I can see. Guess I’ll see what happens in a couple of weeks.

  4. jeremiah_owyang September 5th, 2007 2:54 pm

    I’m waiting to hear the story in the New York times of some recent college grad who forgot to edit and update his profile –removing him from a potential or current job.

    Those profile pics in Tijuana just don’t do well in corporate.

  5. Jane Quigley September 5th, 2007 3:24 pm

    This was from a couple of months ago -
    http://urltea.com/1erp

  6. Julio Garcia September 5th, 2007 5:13 pm

    “I’m waiting to hear the story in the New York times of some recent college grad who forgot to edit and update his profile”

    did you not see this video I sent you? about College athletes/students + wild behavior + Facebook
    http://tinyurl.com/33y3zq

  7. Erin September 5th, 2007 6:53 pm

    Hi Jeremiah,

    After Priscilla Palmer’s self development list Jenny and I have decided to try to help build the self development community. So we are holding a little contest. I would like to invite you, and anyone else interested, to find out more details at Win a $25 Gift Certificate.

  8. Andrew C. September 5th, 2007 8:04 pm

    With the stringent privacy options the Fbook team has put on the public profile, most people will only see my picture and where I go to school, so anyone looking for the ‘juicy stuff’ has to add me as a friend anyway…and as long as people keep from putting their drunken madness pictures up for profile shots, I think it will all turn out fine (plus, didn’t you hear? The new secret is that Facebook is the new LinkeIn!)

    Interestingly, this post made me realize I haven’t Googled myself in quite some time…it is always so interesting to see what is out there! My top 5 results were my personal blog followed by my profiles on Ziki.com, LinkedIn, Mashable, Twitter

    (my facebook profile come sin at number 11)

  9. Aaron Strout September 5th, 2007 10:26 pm

    Just to echo the sentiments of the other commenters on this post — this latest development will force people to take a longer, harder look at their FB privacy settings. For those that set up their profile 1-2 years ago with a list of everyone that they “randomly hooked up with”, start editing that newsfeed!

  10. Joe Maloney September 5th, 2007 11:14 pm

    I agree Andrew and others with the sentiment that Facebook’s existing privacy rules make this a non-issue. Furthermore, the backlash Facebook received around activity feeds taught many a lesson that any actions taken on the internet should be treated as public.

    That being said, while Facebook does a better job with persona management (via finite privacy controls) than most sites, I believe the means by which other members can associate your profile to their uploaded media (via tags) is dangerous.

  11. jeremiah_owyang September 6th, 2007 3:01 am

    Julio, thanks for this. I guess privacy controls don’t really matter when the press is snooping around.

  12.   links for 2007-09-06 by The Bryper Blog September 6th, 2007 4:32 pm

    […] The Social Impacts of Facebook going public Facebook announces its profiles are going public (tags: SMT10 Facebook) […]

  13. alex September 7th, 2007 1:30 am

    Business collides with personal

    Reminds me of that Senator over there tapping his left foot ( or was it his right )

    Whatever goes up on your PC is surely potentially open to the whole world, regardless of what one is told. Employees might collude at a bank to release your details ; criminals might target a data handler ; the red army might come after your facebook profile while also attemting Germany, UK and the Pentagon.

    Is it really a big deal ?

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