Community is important, it means the needs and output of the many are greater than the few. One of the hardest things for companies is learning how to kick-starting a community, just because you build it, doesn’t mean they’ll come.
A few weeks ago I kick started the Web Strategy Group in Facebook, it’s an extension to this blog, but the difference is the topics and lead by the community –not some boring top-down blogger.
[Unlike other Facebook groups, the Web Strategy Group has active discussions among those who make decisions for the modern website]
Unlike other dead groups in Facebook, the Web Strategy Group, is filled with conversations, discussions, debates and sharing. It was important to me that it not just be a ‘badge’ or ‘affiliation’ group but a thriving eco-system where people connect ideas, jobs, and maybe new customers. I seeded it with conversations, gave it love, and thanked the top contributors, gracious strategists Tinu and Connie.
Here’s a high level scrape of some of the top discussions within the Web Strategy Group forum (out of 46):
What Do You Do? Where Are You From? Why This Group? (72 posts by 56 people): A standard introductory post, folks are getting to know each other.
What’s your official Title? What makes you a Web Strategist? (23 posts by 21 people): Another prompt at encouraging everyone to say “hi”
Sharing your “Web Strategy” (13 posts): Learning a lot from others as they share how the get programs started.
What do you want from a Facebook strategy event? (13 posts by 8 people): Teresa who’s hosting a conference where I’ll be keynoting on Communities is getting community feedback from the folks who are likely to attend, a savvy tactic.
How do you drive traffic to a branded social networking site? (6 posts by 3 people): In this classic challenge a strategist has been asked to fix a program where a website was built without first finding the community where it exists.
What comes first? determining the priority of your website (13 posts by 8 people): It’s sometimes hard to balance between your business stakeholders, users, and your boss, hear how others get started.
What’s your methodology for understanding User Needs? (17 posts by 13 people): The members share how they learn to understand their communities
If you can add to these conversations, I encourage you to join the group and get involved, you’ll need to join Facebook first.