Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

White Paper: 12 Essential Tips for Success in Social Media

August 27th, 2007 | Category: Social Media

I gave Chris Kenton a hard time about having a registration screen to force users to sign up before downloading his kick ass white paper on “12 Essential Tips for Success in Social Media”. He says I ’schooled’ him, which is certainly not accurate, it was just a ‘pinch’.

I agree it’s a great white paper (as he sent to it to me). I suggested Facebook is the new registration page, why? Because people can opt in, and they can choose the information they want to share, and just do it once.

To access his whitepaper, go to Facebook, join is group, and then click right on the posted items.

There’s 12 points, and you’ll know he’s right off to a good start as the first point is #1: Establish Clear Business Objectives and
Metrics

4 Comments so far

  1. shawn smith August 27th, 2007 2:37 pm

    Wow, cool way of building a facebook group! I hadn’t thought about using a group to push docs and information. that’s a neat idea. Have you done this with other docs of is this the first time?

  2. jeremiah_owyang August 27th, 2007 4:44 pm

    I’ve dropped media and docs in the Web Strategy Group, yes, opt-in and still there’s community and intelligence.

    Forms are so web 1.0

  3. 12 Tips for Social Media Success « PR, New Media, GTD - Lines from Lee September 3rd, 2007 7:23 am

    […] Jeremiah Owyang highlights a well-done white paper by Chris Kenton from MotiveLab called “12 Essential Tips for Success in Social Media” by calling attention to the first tip: Establish Clear Business Objectives and Metrics. […]

  4. Web Strategy Reading: Sept 17, 2007 September 17th, 2007 5:25 am

    […] great resource: warning, there’s a registration required, although just email and name. I gave Chris a hard time about this too, he removed the […]

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