Web Strategy Show: Intel’s Internet Strategist on Business Blogging

Categories: Podtech, Social Media, Web Strategy ShowPosted on August 23rd, 2007

I’m pleased to have the opportunity to interview a real Web Strategist in the field, Intel’s Internet and Marketing Strategist in Portland at the ISF conference. It was pretty unique opportunity, I had colleague, friend, and famous blog/vlogger as my cameraman (you should know who that is). I’m able to ask Bryan Rhoades a number of questions, from concept, practice, to best practice on business blogging and what it means to a Fortune 1000 company.

Intel has deployed a few blogs, most uniquely the IT @ Intel blog, Intel Software Network, and community evangelist, Josh Bancroft, in the spirit of an organic blogger (it was just something he did).

Although Intel is my client, I wasn’t directly involved with their blogging strategy (we help with audio and video podcast), so they’ve really started to embrace social media as part of their culture. Why is social media important to Intel? We should look at it the other way around. The products that Intel creates power and fuel my laptop, 3G card, my modem, cell phone, camera, video camera and all the other digital media tools I use to build my online brand.

If you want to learn more about Bryan, I’ve done a text based interview with him a few months ago, check it out. If you want to see other Web Strategy Video shows (these are 10 minute video white papers) use the tag called “Web Strategy Show“

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This entry was posted on Thursday, August 23rd, 2007 at 5:47 am and is filed under Podtech, Social Media, Web Strategy Show. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Since over here in Europe it’s 4:16pm and I just received news about this article in my newsreader, I’m asking myself: Does he ever sleep? - It should be around 4am over there in California…

Nevermind The topic indeed is one of great importance. I personally have made the experience that many businesses jump into corporate blogging just because it’s a hip and trendy HR thing.. That’s the wrong approach - blogging must evolve internally as a cultural process I believe, otherwise employees will not respond to each others posts. This in turn is the basis for a working knowledge sharing environment. In tech-related businesses, that’s quite likely to happen faster than in more traditional businesses. There you really have to sell the issue to employees and keep motivating them over and over again to become and then also stay active.

Once the engine turns, you must focus on establishing rules and or codes of conduct: We have all read that facebook is estimated to cost $5bn to employers in Australia - uncontrolled blogging certainly can cause procrastination and loss of focus just as well as social networking. Finally, the quality of content is critical! And try to get that straight in an international business (hmm… talk engrish, swenglish or itanglish???). The issue really is tricky, but, I think we all agree, just as important. Thanks for the post and the interview.