You were actually right on with your assessment of Oracle and their community.

I am a long time Oracle blogger and am very active in the Oracle User community.

I have noticed that Oracle as a whole “tolerates” the community bloggers whom it links to on its Community page but really does not support them.

As a perfect example, Oracle recently started an Oracle ACE program…one of the premises of the program is to have the community (bloggers included) help evangelize and get the word out on Oracle Fusion Middleware.

Well I have heard personally from 4 other prominent Oracle bloggers that Oracle has not even acknowledged their interest (via nomination forms) in becoming Oracle ACE’s and continues to only focus on those who are Super Geeks (for lack of a better word) and are extremely technical in some Oracle discipline to become Oracle ACE’s

If a company wants people who will help evangelize a product you do indeed want a mix of technical and more marketing orientated people (bloggers) to help get the word out.

Even Microsoft understands this and as a result they have a very active blogging community that is growing and evangelizes Microsoft to the hilt.

The danger Oracle faces is that if they don’t truly begin to value Oracle Bloggers…those bloggers will soon see that their effort is wasted and will simply stop blogging about Oracle.

Oracle has not really made much headway (Outside of its OpenWorld conference) so far with its marketing push for Oracle Fusion Middleware for example and truly needs its blogging community to get the word out about Oracle Fusion Middleware for the software stack to gain significant market reach.

At the end of the day…in the big picture, although Oracle has huge market share in its verticals (ERP, Database etc) if you were to stop the average person on the street and ask them what is Oracle and what do they do…they would not have a clue. Whereas if you asked that person who is Google, Microsoft or even IBM…they would have some idea …thus Oracle and its somewhat insular and smug employees need to keep that in mind when they wonder why they are viewed as closed minded and rather non important in the scheme of the blogging world and in terms of community.

It’s about companies opening up to the industry in an open way.

I know it takes time, I’ve done it at Hitachi.

We are focusing on efforts that can actually make an impact, and that takes time.

I am impressed that Oracle employees have reached out to let you know that they are working on changing. Just that in itself, acknowledging that customers are being heard and the issues are being addressed is a great start for getting perceptions, on both sides, turned around.

The message their sending me? “We hear you, and we’re working hard on it, stay tuned”

I think that’s great, they’re getting responsive.

I think that’s great that Oracle sponsored an event. Let me know when Oracle wants to HOST a social media related event, I’ll be one of the first to sign up and help promote in a community spirit.

SAP’s been great supporting social media.