Use Delicious to uncover your brand (and improve your SEO)

Delicious is a social bookmarking tool. It empowers anyone the ability to tag, label, and share with others web pages. For the Web Strategist, it’s a great tool to understand how people think (or don’t think) of your brand. Those who tag your website are more engaged than passive readers, and are sharing your content with others, so pay attention.

How to use?
How do you use it? Go to Delicious, in the search bar, type in the name of your brand, website, or name, and review results. You’ll see some pink highlighed words “Saved by X People”, click on that, and it’ll take you to that page where you can see details of comments, a sorted tag listing, and a history.

Here are the top 5 tags on my index page:

76 tagged the site “blog”
74 tagged the site “strategy”
73 tagged the site “web2.0”
58 tagged the site “marketing”
52 tagged the site “web”

Analysis
Interesting, I don’t consider myself a Marketing blogger, or a Web 2.0 blogger (I don’t even have a keyword category for that term), to me those are just sub-sets of what Web Strategy is about. It’s amazing the the tags that I use for my own posts are slightly different than readers perceived it. I could even get more granular and look at specific posts that were tagged, try sifting on your own pages.

Digging Deeper
I did a Delicious search on my Facebook Strategy post, and discovered that the post had been tagged 186 times, I could then drill down and find out what they said (such as Peter He), and what else they tagged –that’s intelligence. What’s amazing is there is far more activity in Delicious than in the comments of the same post.

I did the same for Jennifer Jones’s Marketing Voices, Scoble’s blog,

Learn more

If you want to learn more about how to use Folksonomies to build a better website, I wrote this post a while back. You should be using these keywords to help you uncover what people are classifying your content as, and as a result should factor into your SEO strategy.