There’s a few great reports in the last few months that demonstrate the different ways, methods, and willingness to adopt technology. Often numbers from different parties don’t line up due to varying methodologies, and that’s ok, as we should be looking for larger trends.

Reports to read, harvest, and use:

What’s your Tech Personality
The Pew Internet & American Life Project that three are three major categories of users and has segmented them into: Users with few tech tools, Middle of the road users, and Elite.

Wired but not Web 2.0? That’s normal, study says
A report from Pew shows that most users are not adopting social media tools. We know that most of these early adopters will forge new ways for technology to be used, but only a few of the features, and fewer of the products will trickle down to the masses.

Forrester’s Technographics
Charlene Li announces that this report provides six levels of user adoption and participation, I’ve used this chart in presentations and speeches, learn about the different types of Creators, Critics, Collectors, Joiners, Spectators, and Inactives.

Half of Web time spent viewing content: study
Users are spending less time communicating and more time watching and consuming content. Online video has become a big factor in this, and I’ll bet it’s causing a shift in TV watching. eMarketer confirms video consumption is up, now at 62% of all internet users (I’ve seen reports at 75%).

Web is the number one medium
Web media is the dominant at-work media and No. 2 in the home, according to a new report from the Online Publishers Association.

Personas of the Early Adopters: The Pebble, Swimmer, Surfer, Boater, or Fleet
While not a formal research analysis, I made some observations from within the epicenter

Global Internet Usage
If you’re seeking numbers on which country has the largest user base, and which one will have the largest amount of users, check out these Global internet usage stats. Asia (China and India) will soon dominate global web usage.

eMarketer library
eMarketer has a wealth of reports and data in their articles section. There’s a strong focus on internet advertising, online video, and social networks.

I used some of these reports to get more budget and convince management how important the web is, especially when wanting to reach an audience is online. As a web strategist, I’m sure you’re bookmarking all these resources for later use for your proposals.

I’ve tagged this post Web Usage, where you can find other stats.