I know some of the top SEO consultants in the United States, he confided that he makes up to $500 an hour for his service, and clients are paying for it. The return? A website that is easier to find in Google and other search engine results. Previously, there has been challenges to this emerging industry, and the SEO industry stood back up and declared legitmacy.
I realize the benefits of being found quickly and easily through keywords that you’re tied to, I watch my logs and am able to see which keywords are yielding new visitors.
Oh, and if your corporation is launching a new product, I highly recommend you buy the keywords associated with the product, or optimize your product and get it crawled quickly. Why? Because at my previous company, when our competitor launched a new product, we blogged about it, and was in the top search results –above the competitor.
Where should you put your dollars? Paid or organic? At this session, I learned the most effective campaigns use a combination of both.
Not sure what to pay? read this report on SEO Pricing & Costs – What Should You Charge / How Much Should You Pay?
Neil Patel or Pronet Advertising has been helping me optimize my site, he’s shown me how to look at incoming keyword traffic and how to match and optimize my site to achieve maximum results. If you’ve questions, his blog is a good place to start.