1) How will you measure the effectiveness of your social media campaign?
2) How much is each incremental visitor gained from social media worth, and how much are you willing to spend to gain each of those visitors?

If you don't have a definition for success and a way of measuring your progress, you can end up spending a great deal of time, energy and money on a program that isn't producing acceptable results.

1) How will you measure the effectiveness of your social media campaign?
2) How much is each incremental visitor gained from social media worth, and how much are you willing to spend to gain each of those visitors?

If you don't have a definition for success and a way of measuring your progress, you can end up spending a great deal of time, energy and money on a program that isn't producing acceptable results.

Melany, these are great questions to include

[...] Zainspirowane przez A Checklist: Before you select that White Label Social Networking Site [...]

Those are great points. Do you really think companies care about open source? I’ve talked to quite a few Fortune 1000 and sometimes they want the opposite –to control.

What is your plan to manage / moderate the community’s activities assuming a large community arises? What terms of service / acceptable behavior guidelines will you rely on, and how will they be enforced / cultivated?
How will you involve people outside your organization but from within the target community? What will you do to actively recruit, encourage, and even potentially incent “good” user behavior from your target community?
Consider assembling the community on a platform of open source software rather than licensing a commercial package or renting a service. You’ll get the rapid time to market of buying or renting but also the ability to customize in order to create a differentiated experience.

Ok, maybe the last one’s a bit of a pitch . . .

[...] having taken on board the tips detailed previously  , you might take time to read Jeremiah Owyangs Checklist [...]

Melany, these are great questions to include

1) People follow the direction of champions, leaders and key players within an online community / social network. Can you identify who will fulfill these roles for your community? If not, do you have a plan for identifying and
nurturing community members into these roles?

2) Are there any internal / external events or influencers that could impede your organization’s planned social networking / online community presence?

3) Have you evaluated your competitors’ online community / social media strategies?

4) Have you determined what metrics you will use to measure ROI? Do you have a plan to encourage adoption of the new community by your target audience?

[...] Get input from others – perhaps on a wiki, an email group, or an in-person meeting. You need to gather input from supporters early on. This can be from around the company or just within your group/organization. The more people on board at an earlier stage the better chance of success. The moment you start to sway and cater to an exclusive audience or make the barrier to entry really high, the overall quality and user satisfaction of your platform will decline. Once your list of features is looking reasonble, then you can move into the social media product evaluation stage. [...]

If 60 companies have started operations in the past few years a portion of them can just as easily end operations.

And I completely agree with your question 8, for a kick start plan. A new channel for customer interaction needs to be marketed strongly to build interest and nurture interaction.