http://www.web-strategist.com/blog/2007/08/04/who-should-own-your-enterprise-20-strategy-business-or-it/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Fri, 19 Mar 2010 17:29:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.web-strategist.com/blog/2007/08/04/who-should-own-your-enterprise-20-strategy-business-or-it/comment-page-1/#comment-72849 Dennis McDonald Sat, 04 Aug 2007 13:21:11 +0000 http://www.web-strategist.com/blog/2007/08/04/who-should-own-your-enterprise-20-strategy-business-or-it/#comment-72849 Jeremiah - I agree with your observation about the departmental location evolving separately from marketing and IT. Whether this ends up being a "web" position is another question, though, especially if the organization is concentrating on the entire "user experience" in which the organization touches on only a subset of the entire set of user experiences. Interestingly, forward thinking CRM visionaries came up with similar schemas at least a decade ago -- I remember using them in proposals -- but at that time ownership was definitely with the technologists and different departments "owned" different pieces of the user experience pie. Now that relevant technologies are cheaper and more democratized, I still think that the ultimate barriers to a unified view will be political where different departments refuse to give up control. This could also mean that new and smaller more agile organizations will be able to run rings around the big guys. Jeremiah – I agree with your observation about the departmental location evolving separately from marketing and IT. Whether this ends up being a “web” position is another question, though, especially if the organization is concentrating on the entire “user experience” in which the organization touches on only a subset of the entire set of user experiences. Interestingly, forward thinking CRM visionaries came up with similar schemas at least a decade ago — I remember using them in proposals — but at that time ownership was definitely with the technologists and different departments “owned” different pieces of the user experience pie. Now that relevant technologies are cheaper and more democratized, I still think that the ultimate barriers to a unified view will be political where different departments refuse to give up control. This could also mean that new and smaller more agile organizations will be able to run rings around the big guys.

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