Comments on: How does a corporation get involved with Social Media? (with baby steps of course) http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 20 Mar 2010 00:27:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: My 6 cents for the Amstel re-entry campaign at Media In Africa Blog Solutions http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/comment-page-1/#comment-145496 My 6 cents for the Amstel re-entry campaign at Media In Africa Blog Solutions Thu, 01 Nov 2007 13:32:27 +0000 http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/#comment-145496 [...] Viral Campaigns Video campaigns are becoming increasingly popular since it has the ability to create a buzz and diffuse among a number of blogs and social media websites. Popular video marketing clips have [...]

[...] Viral Campaigns Video campaigns are becoming increasingly popular since it has the ability to create a buzz and diffuse among a number of blogs and social media websites. Popular video marketing clips have [...]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/comment-page-1/#comment-72551 jeremiah_owyang Sat, 04 Aug 2007 04:09:57 +0000 http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/#comment-72551 Adam you're right Viral videos are like one night stands, hardly the type to marry. Adam you’re right

Viral videos are like one night stands, hardly the type to marry.

]]> By: Adam Darowski http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/comment-page-1/#comment-72502 Adam Darowski Sat, 04 Aug 2007 01:31:04 +0000 http://www.web-strategist.com/blog/2007/08/03/how-does-a-corporation-get-involved-with-social-media/#comment-72502 Viral Videos ARE a point of entry, but do they really lead to continued engagement between the viewer and company? I'd imagine this is pretty rare. Am I wrong? I suppose the video REALLY has to not only be cute & funny, as many virals are, but also genuinely have a relationship with the product or service the producer is selling. Otherwise, any conversion would probably have the same likelihood of success as spam. Know of any good lists of the most successful virals—from a financial perspective and not a "silly grin" perspective? Viral Videos ARE a point of entry, but do they really lead to continued engagement between the viewer and company? I’d imagine this is pretty rare. Am I wrong?

I suppose the video REALLY has to not only be cute & funny, as many virals are, but also genuinely have a relationship with the product or service the producer is selling. Otherwise, any conversion would probably have the same likelihood of success as spam.

Know of any good lists of the most successful virals—from a financial perspective and not a “silly grin” perspective?

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