My new friends invited me over to Zazzle, where they’ve recently moved into a very large and modern office park in Redwood City, not too far from work. They’re passionate about community, which is key as their website let’s users upload and create designs and either have them manufactured or sell them as an affiliate type program.
Every company needs a community strategy, even if you’re not a web company. Why? Because your prospects, customers, and partners likely use the web to communicate to each other. I often tell folks that community is another term for marketplace.
What’s cool about Zazzle? they’ve got some interesting products that you can customize (see long tail does matter) as everyone in the world can build products that suit their specific need, style, and desire, the web is that enabler. Want to know more? They’ve got a blog, forums, and their website can help you customize a shirt
I’m thinking about starting a ‘blogger tshirt’ program, so we can take these funny pictures of Marc Canter, Robert Scoble, Shel, Chris Pirillo, and make T-shirts for Christmas, would be funny.
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Josh
Jobs for the Web Strategist- Social Media Strategist at M Booth & Associates, Inc. (New York, New York)
- Digital Group Manager/Account Director (GM/AD) at Weber Shandwick, New York (New York, New York)
- Social Media Manager at Hilton Worldwide (Dallas, Texas)
- Manager Web 2.0 at LexisNexis (New York, New York)
- Midwest or Southwest Sales Director at LiveWorld (Chicago, Illinois)
- Director of Knowledge Management at ClimateWorks (San Francisco, California)
About
Jeremiah Owyang
SF, Silicon Valley
Partner, Customer Strategy
Altimeter Group
Columnist for Forbes CMO Network
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