Yesterday I tried to define what tools like Kyte, 3Jam, Facebook Video, and Twittergrams are. They’re bite sized versions of media, and often have mobile and social media hooks. Read about MicroMedia.
There’s been some discussion since that, Robert Scoble wrote a blog post on it, and then created a MicroMedia video in Facebook (you’ll have to be his friend to see it) with over a dozen comments. There was discussion on the need to create such a term in Twitter, It then evolved into StoryBlogging, which is a great theme that demonstrates the benefits of such media. Lastly, I wake up this morning to see it’s translated and discussed in Danish.
Global spread in just 24 hours of an idea, that’s the power of social media. Below you’ll see that Kyte gets ‘community’ and is keeping track of their brand on their comprehensive news page. They’ve even used my text as a quote. smart and savvy.
(Left: Ning hosts a community event called Lunch 2.0 in their Palo Alto office, hundreds showed up for the cost of sandwiches)
This post is a supplement to Alex’s great piece a Adaptive Blue.
He wrote a great piece on how to be select strategic conferences for the startup to hit, read his piece on Conference Tips for Startups: Where to go and what to do once you get there. In addition to using those those conferences as a ‘direct attack’ also consider other tactics. Ever hear of guerrilla marketing? community marketing? or networking events? Those should be part of your event strategy too.
I’d also recommend that startups consider joining many of the local user groups in Silicon Valley, see this list of over 16 user groups. There’s an endless opportunity pool for meeting folks that will be your customers, your evangelists, partners, and even employees.
Many of these events are free of admission, or very low cost, so it’s an effective way to get the word out. Cash strapped startups may not have the ability to sponsor 5-20k conferences, so joining one’s community is strategic.
[The savvy startup knows their event strategy will include low cost community events in addition to big buck conferences, they'll use both in tandem]
I’m the official Food Strategist for Lunch 2.0, a roving community event that startups and companies can host. In summary, it’s a way for you to host folks over to your place (like an open house) and meet the web community. If you want to host your own, send me an email (see top right) and read this: How to have a successful community event, like Lunch 2.0.
If you’re really wanting to connect with the most vocal, many startups attended this year’s BlogHaus event we held at CES at Las Vegas. Over 600 bloggers, podcasters, and videobloggeres attended. The cost? Free!. As long as you were a media creator. Not sure what BlogHaus was? Well don’t ask me, see this list.
So, before you drop big dollars on conferences, don’t forget that part of your strategy is to be involved I the community around you.
Who am I? I’m an event, conference, and tech junkie, view all my posts labeled events or conference. I’ve also organized large (250) and very small events for the technology industry on limited budgets.
MicroBlogging evolves to MicroMedia
Forget “Video Snacking” that term is soooo old, way back in April at Ad:Tech. That’s for short video content on the go, often consumed on mobile. 5-10 minutes of fast content.
In addition to Video Snacking, a new type of media style has evolved. You know about Micromessaging services like Twitter, Pownce, Jaiku, and 3Jam, many of the inner circle have adopted those.
Tools and conditions are favorable
Mobile devices are getting better at capturing video and audio. Some Nokia phones have 5 megapixel cameras in them. On board cameras are becoming standard for most laptops, and I’ve several webcams I can access at anytime. Like most online media and ways we communicate, we start with text, go to audio, and then evolve to Video, the same applies to the Micro channel. So what’s new? MicroMedia. What’s the definition of Micromedia here’s mine:
[MicroMedia: Quick audio or video messages published to a trusted social community. May be created and consumed using mobile technology, and often distributed using other social media tools, listen to this example.]
There’s a few pioneers using these tools, Scoble has been using Dave Winer’s Twittergrams at the Techcrunch 9 party. What’s a Twittergram? It’s him with his mobile phone dialing a number and doing a mini-podcast. It then publishes to Twitter, and he adds it on his blog. They are short, just about half a minute, and are mini-interviews. While Robert is clearly publishing it to the public, one should note he considers the world to be his trusted network.
More folks are creating and publishing videos to their networked friends (only folks they allow to see) on Facebook, there’s Kyte TV, and Facebook video. It’s really an evolution of email, now with video. David Geller’s Eyejot does this too.
These tools, while they could be broadcasted public, often have small controlled audiences of friends and families, they are Micro Audiences, or as what we call narrowcasting.
What’s to come?
More individuals will be publishing audio from mobile devices (then video) or video from the embedded cameras in laptops to their trusted networks. We’ll start to see more evolution of text to also these micromedia formats. Don’t worry, text isn’t’ going away, it’s one of the fastest ways to consume info, but we’ll see more richer media.
I’m getting a few more great letters of folks asking for info, if I know the answer, I’ll often blog it. I track a lot of info and put onto this blog, often you’ll find it under the ‘web usage’ category tag on the right navigation. Here’s a letter I got in from a friend who’s speaking on the subject soon. Hopefully this will aid him:
The current installed base and rate of increase for FaceBook?
July 07 numbers from Business Week say it’s at 26 million.
Comscore (also this month) show that growth over past 12 months has been 89%.
I don’t have any prediction numbers for the next year, but I’ll expect it to be in the thousands of percent.
The number of people under 30 on FaceBook?
I did the math on the same Comscore report and 60% are under 35. Sorry, I can’t accurately break it down to age 30, but you can make some guesses.
Also, for MySpace: “half of the users are age 35 and older, while users age 18-24 make up only 17%. On Facebook, older users make up 40%, with college students (29%) being the next biggest group.”
It’s interesting to note that same BusinessWeek article differentiates MySpace as being blue collar, and Facebook being White collar.
The current installed base for MySpace and the rate of decline?
68 million unique users logged on to MySpace in the last month, says the same Business Week article.
Myspace’s younger demographic rates are decreasing says this Business Week’s July 07 report: “but U.S. visitors under 18 to MySpace dropped 30 percent over the past year, while Facebook’s rose about 2 1/2 times”
Any statistics or facts related to b to b and blogging or social media?
Oh yeah, here’s what I think is the most important report this year regarding social media and IT decision makers (B2B): “Nearly two-thirds of respondents believe that social media content and user-generated tools have made for a more informed purchasing decision, and more than three-quarters believe they have made their lives more efficient.”
I was lucky to have recent reports in my mind (all from this month) so these are pretty up to date. Data is important, as it controls where the money goes.
By the way, I don’t use myspace, but my Facebook profile is here, if you add me, I’ll add you back. But please, whatever you do, don’t zombie bite me.
Mashable has finally a large list of online data storage but completely misses the most well known vendor Amazon’s S3. Hello? Anyone there?
I’m watching this service utility space online data storage, from my roots at Hitachi, where I was on point to watch this market. In the past, I said that online data storage is like ‘free checking’ an add-on that a website can offer as a secondary feature.
I spoke with some of the guys from Box.net, at the Techcrunch party, they’ve already created APIs and ways for the content to be easily uploaded, such as excel or photoshop files. Who needs a C drive anyways?
With there being over 80 folks in the ‘mostly free’ ODS space, we’ve got to agree that data storage is a feature of a website. There’s a lot of opportunities with having data in the cloud, for one, we can get intelligence for better online marketing, scary, but it’s going to happen.
Identity to compound as a problem as more tools launch
Identity is becoming increasingly important as more social networks as more tools launch. Here’s a few examples:
1) Chris Pirillo’s identity was kidnapped on Pownce, individuals may have not realize it was really Chris, perhaps spilling personal information to this imposter. This is a bad situation for Chris and everyone else, as now he may be compelled to register to every single application to confirm and own his identity.
2) Kathy Sierra was bombarded by unknown trolls, if there was a pre-registered login system, much of the nasty commenters could have been filtered out by a universal system.
3) Everyone has to sign up for dozens of social networks, and adding, and re-adding, and re-re-adding, and re-re-re-adding friends, family and folks to their networks.
Identity a frequent topic
As an industry we need a single identity and network systems, in fact this was discussed many times last night at the Techcrunch party. I know there are some tools and technologies out there, Tantek suggested Microformats could help, others have suggested identiyy widgets, or existing networks like LinkedIn, well, I suggested Facebook (I’m not the only one).
Many of the folks at the party last night talked to me about this, I asked them why don’t they adopt Open ID? A common response? “Like everyone else, we’re waiting for someone else to do it”
We need a system that we can all trust where we own and can confirm our data and profile information, can control different privacy permissions within our network (friends, family, work, other) and give us the ability to remove, export or delete it. Don’t get me wrong, I’m no pinko, I realize the importance of trust and why Microsoft’s Passport didn’t work.
Open ID slow to adopt
I realize that Open ID is one solution, but let’s get realistic, it’s not being adopted because it’s too geeky, maybe they need a marketing evangelist, or a mass consumer tool will need to be birthed. Please note, I’m not opposed to the tool, I’m just looking at the market around me.
What would success compose of?
1) Sound technology 2) Market trust 3) Evangelism 4) Adoption by key players
Chris, Kathy and all our problems will continue to exist, in fact compound, as more and more tools get released.
Planet Earth > United States > San Francisco Bay Area > Menlo Park > Sand Hill Road > August Capital > Nucleus of Tech Industry
Many of the tech elite swarmed at this social and product demo in the epicenter of Silicon Valley. Yes, it’s another Techcrunch party (I’ve been to a handful of others). The event was live streamed by Ustream, Justin TV, and video blogging service Kyte was there. There were hundreds of digital cameras taking pictures, a handful of videobloggers, podcasters, and bloggers. I’m going to go to pictures (I only have a small $300 Canon) which to me tells a better story.
Look for other photos from Dan Farber, Thomas Hawk, Lane Hartwell, Scott Beale.
Social observation by Thor: It was interesting to see how folks would look at nametags before folks faces, perhaps some criteria to determine if a conversation would be worthwhile? Imagine the party with no name tags, would that change the social dynamics?
Folks on the Ustream channel said “Thank god Jeremiah is not wearing the corporate blues”, lots of folks were wearing the traditional Silicon Valley Blue Shirt and Khakis. Allen Stern did a great job of writing down what he saw from the streaming video. Jeremy Wright was on the stream as well.
Update: TechCrunch has a wrap-up post.
Connect to me on Twitter, this blog feed, and Facebook.
I love helping other people, the more I help others, the more the love comes back to me, most of my incoming business is word of mouth, refferal or from folks who read my blog. The ROI of my blog is definatly positive.
While I can’t answer every email and question, new Facebook friend Colin has introduced me to Kim Cross. She writes in with the following question:
…I’m interested in ways I can develop a social network for my (national) magazine We already have a very strong online community of readers, who communicate via the message boards. Colin made some interesting points about how you can’t force a social network – you can only provide tools and and platforms, then watch it take off on its own.
I’m also interested in personalization software. Are there any out-of-the-box providers that create a recommendation-engine type function (a la Amazon, Netflix – based on user behavior and preferences)?
Thanks to both of you!
Kim, great stuff, magazines need to quickly adapt to the online space, this is where readers are headed, discuss stories, and even can create new ones.
A few concepts about communities:
Join before creating
Consider joining existing communities before creating new ones. In the past, I’ve given examples of how Walmart created a MySpace clone and it failed in 10 weeks. Why? Because it was too heavily marketed and the community already existed, in MySpace! I’ve also reviewed NBC’s Hometown online community that’s building an online community, don’t replicate existing content –aggregate. Remember communities and marketing are not just one two domains only.
The above may not apply as it sounds like you’ve got a thriving community already, and they’re exploding at the seams in the message boards or forums, moving to the social network model is a natural evolutionary step. I’ve got the master list of White Label (means you can rebrand them) social network tools here. The scary part is there are about 60 of them and it grows every week. I highly recommend you make a list of requirements (I know what to look for) and then start contacting a few. Look for control of one’s data, profile, and widgets as key features, sorry I can’t make any recommendations at this time, as I’ve not reviewed all 60 of them. Also take a look at this online collaboration platforms list, they have social features too.
Bottom up can build better
The beauty of online communities is that they can create content for you, consider this as part of your editorial process. Tools like PublicSquare can help a community create, submit, clean, and publish content, this could become articles in your magazine or even be an online supplement. Rely on the power and knowledge of your community. Many media networks have a series of blogs that roll up into homepages, these can be the voices from your readers or even your editorial staff. Whatever you do, don’t let the magazine be one-way.
I reccomend, you reccomend
Recommendation engines, yup, guess what. I have that list too see this List of companies that provide Behavioral Recommendations and Social Recommendations Web Services. This space is moving out of the eCommerce space only, and now to content, media, and ideas.
There’s a lot of other information that I have to share, this is just scratching the surface, so I can’t give that all away, I’m a social media consultant, available for hire at my company where I’m employed full time, you can contact me at my email in the top right column.
Controversial? Maybe, but it’s true. I shocked folks the last time I said the problem with wikis is people.
There are many folks who believe this new movement is about power to the people, voices of the unheard, and wisdom of crowds. It doesn’t work in it’s purest form. A small group of individuals can too easily corrupt it.
I’ve experimented with many social media tools, from blogs, podcasts, twitter, wikis, collaboration tools, white label social networks, the list goes on and on. But yet I’ve continued to notice that these tools don’t work well when there’s equal power distributed. Why? Because one bad troll can ruin the experience for others.
I had this problem in a few wikis that I’ve setup, or helped watch. The power to completely overwrite other people’s content and vandalize it too tempting for some.
What to do? tools like Open ID, (or even Facebook) could provide a login systems with reputation and authority that would help filter.
I prefer tools where there’s moderator control, or ways for the community to vote up and down content, buy granting absolute power to the crowds ends up in chaos. Maybe the model for success is a representative democracy.
The web community and data storage community came together at the Blue Chalk cafe in downtown Palo Alto last night at Mixer 2.0. Great food, drinks and conversations occurred at this community event, there was even an iPhone giveaway. Thanks to our hosts Hitachi Data Systems and ArcScale. Thanks to Terry Chay of Lunch 2.0 for promoting.
It’s great that Hitachi is reaching out the social media community, as this report from the Research IT Toolbox shows that IT decision makers trust social media far more than vendor marketing.
Web and Data grow
Facebook is growing at a phenomenal rate, users are creating data, media, and it has to be backed up, replicated and protected (Think of that major power outage that impacted the top websites in SF this week) The web is weak, data loss could be a disaster. I know quite a few young and lean startups that only have one backup of data, they are lean as funding for the startup is smaller than the last bubble. As many of you know, I was the community manager at Hitachi Data Systems before my current role, part of my job was to watch the growing market, gather intelligence and connect prospects with our customer teams. It was great to see many of my old friends and colleagues last night, great job reaching out to the community.
[As we upload our lives and businesses to the web, the dependence of management and safety becomes essential]
Who creates data? we do!
To me, the most exciting thing is the growth of data from users. We are creating data, and we are uploading it to the cloud. For example, I’ve uploaded over 16,000 pictures to Flickr over the last two years. Each one is replicated into different sizes (square, thumbnail, small, medium, and large) then likely replicated for backup and safety reasons a few times on the Yahoo servers. We discovered at this dinner with Dave Roberson that Thomas Hawk (one of the top photographers in the blogosphere) consumes 10mb per photo with his prosumer camera gear –he takes hundreds every day.
Life uploaded to the web
Thanks to our hosts Hitachi Data Systems and Arcscale, both data storage solution providers, located right here in Silicon Valley for the drinks, good times and giveaways. There’s plenty of room for these companies to support the growing ecosystems, for example all of the 100+ online data storage companies will need solutions. And even some of the big players like Amazon that have emerged in the storage space, serving Smugmug, and the massive (50TB) virtual world SecondLife doesn’t have a storage footprint in a datacenter, they’ve outsourced it to Amazon’s S3 service –they will need enterprise storage solutions.
I’m watching this space carefully, I’m one of the few social media bloggers that is watching the data storage market for startups, here’s a few related resources if this interests you, some of my blog posts become articles in Search Insider.
Hu Yoshida’s CTO Blog at HDS, what happened to David?
Hitachi’s mega Lunch 2.0 “Web Expo” in Summer 2006
Future of Online Data Storage: 40 points
EMC’s Josh Maher is leading community for a Lunch 2.0
High end storage fans in Facebook created by Josh Maher
Sun reaches to startups at STIRR
View my dozens of posts tagged “data storage”
Here’s me uploading my life to the web, fun, food, drinks and faces.
(Personal Note: Hiya to my former colleagues at HDS, wishing you all the best, I’m doing well, learning a lot, sharing what I know. My email is on the top right of this blog, which I update daily, and I can be found in Facebook, or Twitter)