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Homepage Analysis: AOL borrows Yahoo’s Homepage Design

Categories: User Experience, Web Advertising, Web MarketingPosted on July 31st, 2007

AOL has announced their new homepage design, it looks strangely familiar to Yahoo’s. Here’s the feature list.

Let’s compare using the same techniques I did for the top ten blogs(well they are more like magazines and top personal tech blogs.


Yahoo’s homepage

Yahoo Overlay


AOL’s new homepage

AOL Overlay

These look pretty simliar, what do the rest of you think? Have you seen my comparison of Google, Yahoo, MSN, and AOL? Take a look.

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  • I noticed this a while ago and, yes, the resemblance is striking. It is one of the most blatant design ripoffs that I've seen in quite a while.
  • When Yahoo redesigned last spring, I thought it looked alot like AOL (see comment #1)

    http://www.readwriteweb.com/archives/exclusive_...

    Maybe this is a sign of AOL/Yahoo coming together?
  • Great job! I like the yahoo one better. The banner (even if just 45px high) at the top of AOL..(may I LOL?) is so old school and ugly.
  • When in doubt, imitate, I guess...
  • victor
    pls i want to know how to design my yahoo homepage now...........
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