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Homepage Analysis: AOL borrows Yahoo’s Homepage Design

AOL has announced their new homepage design, it looks strangely familiar to Yahoo’s. Here’s the feature list.

Let’s compare using the same techniques I did for the top ten blogs(well they are more like magazines and top personal tech blogs.


Yahoo’s homepage

Yahoo Overlay


AOL’s new homepage

AOL Overlay

These look pretty simliar, what do the rest of you think? Have you seen my comparison of Google, Yahoo, MSN, and AOL? Take a look.

7 Comments so far

  1. Adam Snider July 31st, 2007 10:04 am

    I noticed this a while ago and, yes, the resemblance is striking. It is one of the most blatant design ripoffs that I’ve seen in quite a while.

  2. Mike Sansone July 31st, 2007 10:23 am

    When Yahoo redesigned last spring, I thought it looked alot like AOL (see comment #1)

    http://www.readwriteweb.com/archives/exclusive_new_y.php

    Maybe this is a sign of AOL/Yahoo coming together?

  3. Mario Vellandi July 31st, 2007 11:03 am

    Great job! I like the yahoo one better. The banner (even if just 45px high) at the top of AOL..(may I LOL?) is so old school and ugly.

  4. VANTAN.ORG: The Daily Weblog July 31st, 2007 11:32 am

    Mr Brown interviewed by Robert Scoble!…

    Two kings of blogging meet; what more can I say? Thanks to Jeremiah for the heads up!……

  5. ian lurie August 1st, 2007 8:17 am

    When in doubt, imitate, I guess…

  6. Search Engine Roundtable August 1st, 2007 11:38 am

    Digg Digest - 08/01/07: Google’s Quilt Shop, Small Businesses Fear Google Universal Search & AOL Copies Yahoo…

    It’s Digg time! And the world is also sphinning, so it’s likely that we’ll do some Sphinn coverage in the Digest in the future. Who knows? What’s new in the world of search from a tech geek’s perspective anyway? A……

  7. layout alternatives - DesignersTalk August 2nd, 2007 6:11 pm

    […] there’s little organisation in either tbh. stop looking at the pictures. Web Strategy by Jeremiah » Homepage Analysis: AOL borrows Yahoo’s Homepage Design […]

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