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Homepage Analysis: AOL borrows Yahoo’s Homepage Design

Categories: User Experience, Web Advertising, Web MarketingPosted on July 31st, 2007

AOL has announced their new homepage design, it looks strangely familiar to Yahoo’s. Here’s the feature list.

Let’s compare using the same techniques I did for the top ten blogs(well they are more like magazines and top personal tech blogs.

Yahoo’s homepage

AOL’s new homepage

These look pretty simliar, what do the rest of you think? Have you seen my comparison of Google, Yahoo, MSN, and AOL? Take a look.

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This entry was posted on Tuesday, July 31st, 2007 at 9:31 am and is filed under User Experience, Web Advertising, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “Homepage Analysis: AOL borrows Yahoo’s Homepage Design”

I noticed this a while ago and, yes, the resemblance is striking. It is one of the most blatant design ripoffs that I’ve seen in quite a while.

Posted by Adam Snider on July 31st, 2007 at 10:04 am

When Yahoo redesigned last spring, I thought it looked alot like AOL (see comment #1)

http://www.readwriteweb.com/archives/exclusive_new_y.php

Maybe this is a sign of AOL/Yahoo coming together?

Posted by Mike Sansone on July 31st, 2007 at 10:23 am

Great job! I like the yahoo one better. The banner (even if just 45px high) at the top of AOL..(may I LOL?) is so old school and ugly.

Posted by Mario Vellandi on July 31st, 2007 at 11:03 am

Mr Brown interviewed by Robert Scoble!…

Two kings of blogging meet; what more can I say? Thanks to Jeremiah for the heads up!……

Posted by VANTAN.ORG: The Daily Weblog on July 31st, 2007 at 11:32 am

When in doubt, imitate, I guess…

Posted by ian lurie on August 1st, 2007 at 8:17 am

Digg Digest - 08/01/07: Google’s Quilt Shop, Small Businesses Fear Google Universal Search & AOL Copies Yahoo…

It’s Digg time! And the world is also sphinning, so it’s likely that we’ll do some Sphinn coverage in the Digest in the future. Who knows? What’s new in the world of search from a tech geek’s perspective anyway? A……

Posted by Search Engine Roundtable on August 1st, 2007 at 11:38 am

[...] there’s little organisation in either tbh. stop looking at the pictures. Web Strategy by Jeremiah � Homepage Analysis: AOL borrows Yahoo’s Homepage Design [...]

Posted by layout alternatives - DesignersTalk on August 2nd, 2007 at 6:11 pm