The following is live blogging while listening to the the Best Promo Show radio show.
They’ve giving a series of questions to ask an SEO you plan to hire, be a savvy and armed consumer and know what to look for.
Question to ask SEOs during interview process:
How long have you been in business?If someone tells you they’ve been doing it for 10 years, likely it didn’t exist then. So they may be a fraud
What is your background? Do you have a background in marketing or sales?
Do you have long terms clients? Are they satisfied? Ask them to prove it with case studies and references, and even tried keyword searches
What made your competition get the first seaerch results, what made them get the top search results?
What’s a realistic traffic uptake I can expect? Ask them to provide a breakdown of previous keywords and projected ones in the future.
Finding a good SEO
A good test is to find an SEO that comes up top when you type SEO. Duh!
Getting banned, not good
Tip: Getting banned is horrible for your domain, and you may want to consider shutting it down. Getting into the sandbox is not so bad.
Pricing SEO, what are market prices?
It varies on keywords that you’re aiming for
What really matters?
Organic is what matters, content is king
Great show, great resource