Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Web Strategy Reading: July 30th, 2007

What I’ve been reading, I recommend you read up.

Budgets: 2008 is year of Corporate Social Media
Over 90% of marketing departments are planning to incorporate a social media campaign.

Online Video: 57% of internet users have watched videos online and most of them share what they find with others

Numbers and traffic of the top social voting and tagging sites
If you’re going to be submitting content to these sites, and only have limited time, here’s the ones that matter the most.

Top down and Bottom up creation

Twitter is the voice of the planet, see it visualized on this 3D globe

Interactive Marketing: Kraft launches U Starvin campaign
Has elements of the will it blend campaign.

The Blog Business Summit launched a Facebook campaign
It was very successful, read about how they got the 43% return, great job

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