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	<title>Comments on: Steve Rubel evolves his strategy to MicroMedia</title>
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	<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: Web Strategy by Jeremiah &#187; Guy Kawasaki monetized the MicroMedia format</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-72965</link>
		<dc:creator>Web Strategy by Jeremiah &#187; Guy Kawasaki monetized the MicroMedia format</dc:creator>
		<pubDate>Sat, 04 Aug 2007 17:09:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-72965</guid>
		<description>[...] Micromedia trend is starting to appear by many of the early adopter social media folks, from Steve Rubel, Scoble, and many others using this quick bites of audio or [...]</description>
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<p>[...] Micromedia trend is starting to appear by many of the early adopter social media folks, from Steve Rubel, Scoble, and many others using this quick bites of audio or [...]</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-71584</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Thu, 02 Aug 2007 17:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-71584</guid>
		<description>Jeremy, you&#039;re funny.  I jump in all the time, this is my analysis.</description>
		<content:encoded><![CDATA[<p>Jeremy, you&#8217;re funny.  I jump in all the time, this is my analysis.</p>
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		<title>By: Denis E.</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-70663</link>
		<dc:creator>Denis E.</dc:creator>
		<pubDate>Wed, 01 Aug 2007 08:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-70663</guid>
		<description>Jeremiah, I&#039;m just saying that if you want to make your blog accesible for the mobile world you&#039;ll have to get some other site- oder feed-format running cause it&#039;s a pain scrolling normal blogs on a mobile device ;)</description>
		<content:encoded><![CDATA[<p>Jeremiah, I&#8217;m just saying that if you want to make your blog accesible for the mobile world you&#8217;ll have to get some other site- oder feed-format running cause it&#8217;s a pain scrolling normal blogs on a mobile device <img src='http://www.web-strategist.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Jeremy Pepper</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-70446</link>
		<dc:creator>Jeremy Pepper</dc:creator>
		<pubDate>Wed, 01 Aug 2007 00:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-70446</guid>
		<description>Jeremiah, you really need to learn to research. Rubel was late to Twitter, and glommed onto it because of others. He&#039;s not an early adopter, but a bandwagoner.

And, you have to really ask if the strategy change is because of his choice, or others. 

Stop over thinking this shit - what value is there? Jump in, go early, and then see what it does for work / corporations. 

But, then again, that doesn&#039;t seem to do much for individuals.</description>
		<content:encoded><![CDATA[<p>Jeremiah, you really need to learn to research. Rubel was late to Twitter, and glommed onto it because of others. He&#8217;s not an early adopter, but a bandwagoner.</p>
<p>And, you have to really ask if the strategy change is because of his choice, or others. </p>
<p>Stop over thinking this shit &#8211; what value is there? Jump in, go early, and then see what it does for work / corporations. </p>
<p>But, then again, that doesn&#8217;t seem to do much for individuals.</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-70200</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Tue, 31 Jul 2007 13:14:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-70200</guid>
		<description>Chris, interesting concept.  Maybe a good post title should summarize for mobile reading.

Dennis E.  It&#039;s not all consumed on mobile, I still use my browser 95% of the time on my laptop.</description>
		<content:encoded><![CDATA[<p>Chris, interesting concept.  Maybe a good post title should summarize for mobile reading.</p>
<p>Dennis E.  It&#8217;s not all consumed on mobile, I still use my browser 95% of the time on my laptop.</p>
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		<title>By: Denis E.</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-70121</link>
		<dc:creator>Denis E.</dc:creator>
		<pubDate>Tue, 31 Jul 2007 10:59:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-70121</guid>
		<description>I can understand both strategies (or rather ways to work your blog) but I think bloggers shouldn&#039;t have to change their blogging, rather there should be a way to bring the content into the right format for mobile distribution.

It&#039;s like the &quot;mobile web&quot; with it&#039;s wap pages which are now technically unnecessary but have a great benefit because the are formated well for mobile devices.

As for how much or how little to blog: how little can you blog so that your blog still has enough qualified content?</description>
		<content:encoded><![CDATA[<p>I can understand both strategies (or rather ways to work your blog) but I think bloggers shouldn&#8217;t have to change their blogging, rather there should be a way to bring the content into the right format for mobile distribution.</p>
<p>It&#8217;s like the &#8220;mobile web&#8221; with it&#8217;s wap pages which are now technically unnecessary but have a great benefit because the are formated well for mobile devices.</p>
<p>As for how much or how little to blog: how little can you blog so that your blog still has enough qualified content?</p>
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		<title>By: Christopher Salazar</title>
		<link>http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/comment-page-1/#comment-69916</link>
		<dc:creator>Christopher Salazar</dc:creator>
		<pubDate>Tue, 31 Jul 2007 01:41:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/07/30/steve-rubel-converts-to-microblogging/#comment-69916</guid>
		<description>Very interesting...and Yes the way people blog definitely affects what I read on my mobile device.  I don&#039;t have an iphone nor do I use a blackberry, so I&#039;m limited as to how much content I really can see.   Since I&#039;ve been using my mobile device a lot now, its definitely a good thing to keep in mind.  

Perhaps feedburner can offer two different types of feeds (one regular and one for mobile devices)?  Or perhaps you might consider summarizing your blog post first then provide the full content?  This will let your readers know right away if your blog post is relevant to them before they scroll down millions of times.  

Micro blogging...blogging for specific members of your audience--now its not just about what you say its also about HOW you say it.  

I&#039;m sure the battle between how much and how little to blog will always be there, but at some point there has to be some sort of overlap.

-Chris</description>
		<content:encoded><![CDATA[<p>Very interesting&#8230;and Yes the way people blog definitely affects what I read on my mobile device.  I don&#8217;t have an iphone nor do I use a blackberry, so I&#8217;m limited as to how much content I really can see.   Since I&#8217;ve been using my mobile device a lot now, its definitely a good thing to keep in mind.  </p>
<p>Perhaps feedburner can offer two different types of feeds (one regular and one for mobile devices)?  Or perhaps you might consider summarizing your blog post first then provide the full content?  This will let your readers know right away if your blog post is relevant to them before they scroll down millions of times.  </p>
<p>Micro blogging&#8230;blogging for specific members of your audience&#8211;now its not just about what you say its also about HOW you say it.  </p>
<p>I&#8217;m sure the battle between how much and how little to blog will always be there, but at some point there has to be some sort of overlap.</p>
<p>-Chris</p>
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