New Ustream launches the first real-time “Engagement” meter

That’s the quotient that online video people are trying to figure out. Well Ustream has launched a new tool in their latest version that lets users ’shout out’ about a show that’s interesting, their blog lists out the details.

What’s Engagement? I’ve discussed it several times, and have been able to boil it down to “Apparent Interest“. My formula suggests it’s the factor of Attention, Interaction, and a few other attributes.

Colleague Robert Scoble has a video interview with the CEO of Ustream, and Techcrunch has the feature breakdown.

What’s interesting about Ustream, a company that I’ve decided to advise? Well John Edwards was using it live on Monday after the debates, Chris Pirillo has a live show, and even Andy Beal has a weekly show. If you know about what I did at Web 2.0 expo, we really made an impression, and even used it on our panel. I’m waiting for buddy Allen Stern to start one!

In addition to asynchronous content, the web is moving to real time.

This entry was posted on Wednesday, July 25th, 2007 at 9:58 am and is filed under IPTV, Live Video, Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.