Comments on: Web Strategy Analysis (Part 2/2): Homepage Breakdown of Tech-related Personal blogs in Technorati 100

By: Simon B.

Simon B. — Tue, 08 Dec 2009 04:05:05 +0000

guy kawasaki x y
total 500 317
purple 171 31
purple 54 36
red 70 120
blue 63 50
yellow 61 39
green 177 254
Totals: green 28%, whitespace 62%, purple 5%, red 5%, blue 2%, yellow 2%.

kottke x y
total 500 317
purple 104 13
red 119 78
blue 82 11
blue 118 80
blue 123 117
green 160 287
Totals: green 29%, whitespace 50%, purple 1%, red 6%, blue 16%, yellow 0%.

micro persuation x y
total 500 317
purple 186 27
purple 67 106
red
blue 65 112
yellow 68 41
green 265 264
Totals: green 44%, whitespace 45%, purple 8%, red 0%, blue 5%, yellow 2%.

Content to whitespace ratio: guy kawasaki 74%, kottke 57%, micro persuation 80%. In general it seems the top 10 spend more of the visuals on non-content, than the less popular ones. Also looking at online newspapers, they tend to have the content in tiny content areas and lots of less interesting stuff around. (Does perhaps the distribution of content to whitespace ratio follow the distribution of website popularity?)

By: Simon B.

Simon B. — Mon, 07 Dec 2009 20:05:05 +0000

By: jeremiah_owyang

jeremiah_owyang — Fri, 18 Jul 2008 16:06:46 +0000

Yup Star, it’s using Technorati’s authority ranking

By: Star Aasved

Star Aasved — Fri, 18 Jul 2008 15:31:39 +0000

The criteria listed seems a bit sketchy – is most popular also part of the decision-making process in terms of determining the top ten? Is that the “authority” number?

By: Dan Blank: Publishing, Innovation & the Web » Blog Archive » Content Type Breakdowns on Top Blogs

Thu, 26 Jul 2007 14:02:46 +0000

[...] Breakdown of content types on the top tech-blogs with a single author. [...]

By: jeremiah_owyang

jeremiah_owyang — Mon, 23 Jul 2007 10:07:34 +0000

@ Nik

You are so right. I would call that “Marketing” not advertising. They are weaving their influence into their stories. That’s cluetrain.

@ Alan, those are the very questions I asked, but cannnot answer without more research

By: alan p

alan p — Mon, 23 Jul 2007 08:10:36 +0000

Be interesting to know if having photos on the Identity part is a good or a bad thing

Adevertising probably increases the impression of being a “big swinging blog” – as otherwise it would not attract Ads – but will inevitably raise questions about objectivity.

By: Nik Cubrilovic

Nik Cubrilovic — Mon, 23 Jul 2007 00:13:46 +0000

All of these sites, while they may not advertise through a banner of online ad, are still advertising something (themselves, their companies, their products)

By: jeremiah_owyang

jeremiah_owyang — Sun, 22 Jul 2007 16:38:17 +0000

Geoff, glad it was helpful.

By: Geoff Livingston

Geoff Livingston — Sun, 22 Jul 2007 16:35:05 +0000

This is fascinating. It almost seems that advertising legitimizes the very top properties. It would be interesting if one of the mid-100 bloggers strategically targeted the top ten via additional corporate sponsorship of their blog. Great stuff!

By: Web Strategy by Jeremiah » Web Strategy Analysis (Part 1/2): Homepage Breakdown of the top 10 Blogs

Sun, 22 Jul 2007 14:49:37 +0000

[...] Please read part 2: A break down the top personal tech blogs, notice the difference in advertising use. [...]