Web Strategy Analysis (Part 2/2): Homepage Breakdown of Tech-related Personal blogs in Technorati 100
You must read this first to understand this post: Yesterday, in my previous analysis, I did some homepage breakdowns for the top 10 blogs in Technorati. In the comments, I was asked to make a conclusion or a suggestion to what I found. I looked at the top personal blogs in the 100 rank and found far less advertising.
The following blogs meet these requirements:
Personal Blogs (written by one person) Focus on Technology (it would be too much work to do all personal blogs) In the Technorati Top 100
Same as yesterday, I took screenshots and put overlays for five categories: identity, navigation, search, content, and advertising.
[Finding: The Top 10 Blogs in Technorati resemble online eMagazines, and have more homepage advertising than the tech related single authored blogs in the Top 100]
Findings, Conclusions, and Analysis:
Tech related personal blogs in the Technorati 100 have far less advertising than the top 100 blogs by average, compare the “red zones”. All of the top 10 related blogs are written by groups, some resemble online magazines more than a personal blog. It’s being debated in my comments if having advertising reduced the credibility of a blog
17) Guy Kawasaki
How to Change the World Entrepreneurship, marketing, venture capital, & evangelism
33) Robert Scoble
54) Jason Kottke
kottke.org : home of fine hypertext products
65) Joel Spolsky
Joel on Software
73) Steve Rubel
Steve explores how technology is transforming marketing, media and public relations.
95) Hugh MacLeod
gapingvoid: “cartoons drawn on the back of business cards”