I’m here in Portland at the Internet Strategy Forum and heard a brilliant speech from Tim Kopp the CMO of Webtrends.
During his presentation he showed videos of the died coke and mentos mashup, and showed how the views and visits skyrocket up for coke.
The subject of Engagement has been discussed frequently, my own definition has been simplified to “apparent interest“.
Webtrends The product is called Score, and will be released in 10 days. Keep an eye out, we’ll see what this brings.
Also, I’ll be speaking at the eMetrics conference in DC on Oct 14th.