Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Webtrends to release solution to measure “engagement”

July 19th, 2007 | Category: Social Media Measurement, Web Analytics, Web Industry

I’m here in Portland at the Internet Strategy Forum and heard a brilliant speech from Tim Kopp the CMO of Webtrends.

During his presentation he showed videos of the died coke and mentos mashup, and showed how the views and visits skyrocket up for coke.

The subject of Engagement has been discussed frequently, my own definition has been simplified to “apparent interest“.

Webtrends The product is called Score, and will be released in 10 days. Keep an eye out, we’ll see what this brings.

Also, I’ll be speaking at the eMetrics conference in DC on Oct 14th.

7 Comments so far

  1. Lisa Demoney July 19th, 2007 2:16 pm

    I’m intrigued by the scoring concept and think it has some potential, in keeping with Neilsen’s switch to attention-focused ratings.

  2. Jeremiah Owyang July 19th, 2007 2:29 pm

    Lisa, check out my other posts on the topic.

    I’ve also interviewed some of the top names in measurement on the topic of ‘engagement’

    http://www.web-strategist.com/blog/category/social-media-measurement/

  3. Michael Feiner July 19th, 2007 3:46 pm

    Hi Jeremiah,

    Thanks for sharing your thoughts on the Internet Strategy Forum.

    I was sure WT have released Score last year. I attended one of their agency conferences in London, must have been a year now, when the concept was introduced.

    Basically it is all about assigning values to different pages and/or events. Each visitor then gets a score based on their consumption/engagements with the site.

    Don’t want to sound like a WT basher but their solutions always seem to fall short of their marketing efforts.

    I wish them well, nonetheless.

    Cheers,
    Michael

  4. Jeremiah Owyang July 19th, 2007 4:08 pm

    I’m going to see Tim Kopp in a few minutes (we’ll interview him for the Scoble Show or Web Strategy Show) I’ll see what else I can find out.

  5. Jeremiah Owyang July 19th, 2007 5:45 pm

    Ok. I talked to Tim, it’s on video, this is an interesting product.

    It builds transparent to the user, session indexes and auto builds them for multiple sessions, and then delivers it to the stakeholder.

    In short = It’s multiple session based intelligence, with a focus on engagement (which they think is interaction)

  6. Lars July 20th, 2007 3:09 am

    Yeah, Tim is a nice guy. I’ve seen some of the features earlier this year and I’m eager to see the final result.

  7. Matt Hopkins July 20th, 2007 8:38 am

    Jeremiah,

    On the topic of engagement scoring, SCL Analytics has just released a new white paper describing engagement scoring using Unica Affinium NetInsight at http://www.sclanalytics.com/resources/whitepapers/SCL%20Analytics%20Measuring%20Visitor%20Engagement%20Whitepaper.pdf

    Thanks

    Matt Hopkins

Leave a reply