We're having a hard time digesting that the report we published 2 weeks ago has had so many views http://bit.ly/cce8RM it's shocking really 1 hr ago
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Webtrends to release solution to measure “engagement”

Categories: Social Media Measurement, Web Analytics, Web IndustryPosted on July 19th, 2007

I’m here in Portland at the Internet Strategy Forum and heard a brilliant speech from Tim Kopp the CMO of Webtrends.

During his presentation he showed videos of the died coke and mentos mashup, and showed how the views and visits skyrocket up for coke.

The subject of Engagement has been discussed frequently, my own definition has been simplified to “apparent interest“.

Webtrends The product is called Score, and will be released in 10 days. Keep an eye out, we’ll see what this brings.

Also, I’ll be speaking at the eMetrics conference in DC on Oct 14th.

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This entry was posted on Thursday, July 19th, 2007 at 11:45 am and is filed under Social Media Measurement, Web Analytics, Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments
  • Jeremiah,

    On the topic of engagement scoring, SCL Analytics has just released a new white paper describing engagement scoring using Unica Affinium NetInsight at http://www.sclanalytics.com/resources/whitepape...

    Thanks

    Matt Hopkins
  • Yeah, Tim is a nice guy. I've seen some of the features earlier this year and I'm eager to see the final result.
  • Ok. I talked to Tim, it's on video, this is an interesting product.

    It builds transparent to the user, session indexes and auto builds them for multiple sessions, and then delivers it to the stakeholder.

    In short = It's multiple session based intelligence, with a focus on engagement (which they think is interaction)
  • I'm going to see Tim Kopp in a few minutes (we'll interview him for the Scoble Show or Web Strategy Show) I'll see what else I can find out.
  • Michael Feiner
    Hi Jeremiah,


    Thanks for sharing your thoughts on the Internet Strategy Forum.

    I was sure WT have released Score last year. I attended one of their agency conferences in London, must have been a year now, when the concept was introduced.

    Basically it is all about assigning values to different pages and/or events. Each visitor then gets a score based on their consumption/engagements with the site.

    Don't want to sound like a WT basher but their solutions always seem to fall short of their marketing efforts.

    I wish them well, nonetheless.

    Cheers,
    Michael
  • Lisa, check out my other posts on the topic.

    I've also interviewed some of the top names in measurement on the topic of 'engagement'

    http://www.web-strategist.com/blog/category/soc...
  • I'm intrigued by the scoring concept and think it has some potential, in keeping with Neilsen's switch to attention-focused ratings.
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