We’re here in Portland at the Internet Strategy Forum: Web 2.0 Social Strategies, and the focus for this conference is exactly what I talk about most of the time: Corporate + Social Media.
Apparently after Robert’s presentation on Facebook, and it’s a Google world the VP of Electronic Channels and Strategic Marketing of FedEx says that they’re not going to do blogging. A few other people told me that he was criticizing blogging.
“He took quite a bit of heated questioning from the audience because he came out strongly as being anti-blog and anti-participation in online communities. Lots of people came up to me after Mark was done and asked what I thought, because he basically was saying that FedEx has chosen to not participate in online communities, rather relying on their brand to speak for the company.”
Blogs don’t impact search results?
Apparently, he didn’t believe that blogs can impact search engine results. That’s not true, because if you do a Google search for “Dell Support” Jeremy Zawodny’s (the top blogger at Yahoo) post comes up very high. In fact, at one time, it came up higher than the official Dell support site.
To be fair, I wasn’t in the room during the presentation, but I found it odd to hear these thoughts at a conference focused on Social Media Strategies for corporations. If this was taken out of context, please let me know. As a lot of this, I’m just hearing from others. I’ll be fair.
Update: Mario Sundar, a corporate blogger and community evangelist at LinkedInhas done some research about the feedback (in numbers) that bloggers have written about FedEx. Josh Bancroft, the Intel Blogger micro-blogged on Twitter that FedEx’s bad service was even on popular news site Digg. Other ISF attendees are commenting on what happened with Mark Colombo.