CrazyEgg: Observe the User Click Experience, improve design and content

To many marketeers and advertisers, nothing matters more than click stream data. While this has recently fallen under attack (as user engagement can be measured in ways that have nothing to do with clicks) there’s still a need to observe the holistic experience by using a wide variety of tools.

Crazy Egg is one of those tools for your chest to use in your ways of finding out what users are doing, and guess what? There’s a free limited version that can get you started on your homepage. Crazy Egg is a heat map tracker, which means it will help to tell you the story of WHERE your users clicked on your site and WHEN. This is yet another tool in the web measurement toolset.

“Crazy Egg makes it easy to: Test different versions of a page to see which works better, Discover which ad placement gives the best results, Find out which design encourages visitors to click deeper, Learn which content leads to improved sales”

Useful features: The overlay helps you to find out what was clicked and when did it happen? (after how long) The confetti tool was interesting, as you can clearly see exactly where users clicked on your site.

What did I learn?

I knew that my index page was used frequently on my blog (google analytics tells me this) and now I can confirm that they click on the upper left area of my banner.

I also learned that users click on the ‘more comments’ section on my post, rather than clicking on the title text, maybe I should bring more attention to that to make it easier to find.

People want to know who I am and often click on my profile link, but not my ‘face’ which goes to the same page, interesting.

Users also went to previous pages (down at the bottom of my blog), maybe I should display more posts per view.

It appears that users were clicking on the Guy Kawasaki ustream player

Please remember that this is just one tool of many that you should be using to gauge your website, don’t forget, the most important one is to just ask your users what they think.

I recommend you try this free tool for your blog, your company homepage, or consider expanding and purchasing it for major landing pages, another great free tool that should be in your arsenal of Web Analytics, Feed tracking, Google Alerts, and Technorati.

Recommended Reading

Handbook: Observing the User Experience (I’ve used this book quite a lot when I was a web manager)

All posts tagged User Experience

All posts tagged Web Analytics

This entry was posted on Monday, July 16th, 2007 at 7:09 am and is filed under Feedback, User Experience, Web Analytics, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.