In a recent post, I listed out all the Many Forms of Web Marketing. In fact, there are over 40 of them!
I’ve put Widget Marketing in section 5F, under Community Marketing and Social Media. Why are widgets viable? The theory of modern marketing is to join the companies where the currently exist, rather than trying to build your own.
In this great article by Alex from Read Write Web; The Evolution of Web Widgets: From Self-Expression to Media Companies:
“Media companies see widgets as an important new method of reaching audiences both inside and outside their domains. It seems that widgets cover array of tasks ranging from brand propagation to instant transactions and customer tracking. In this post we will take a look at how web widgets have evolved from cool, viral toys of self-expression to important big media tools.”
In fact, Google is offering $100,000 to developers to build widgets, details from this Keynote of Marissa Mayer.
Web Strategies: There’s a few theories that you have to understand before you engage in Widget Marketing:
1) Web Marketing is not limited to two domains only 2) Content is Amorphous 3) Content is Ubiquitous 4) The savvy join communities where they currently reside 5) Many are content publishers, widgets reward them, keeping traffic on their sites, not yours 6) APIs and hooks into multiple widget platforms will be needed 7) Your website is Irrelvant, and must evolve
There’s an interesting program by the W3C to standardize widgets. Makes sense.