Personas of the Top Web Companies

Every company has a culture and a market reputation. I’ve got friends at each of these companies (many have been on my Web Strategy show) and I’ve had a chance to talk to them about their culture. It’s amazing how culture can really impact how a website will look.

Here’s my very gross generalizations of these top four web companies:

Alert Ready Dog

Old Tired

Fat Dog

Dog Chasing Tail

Nothing tells a story better that pictures, feel free to leave your interpretations in the comments.

Images used within Creative Commons license, excellent photos attributed to: