Personas of the Top Web Companies

Every company has a culture and a market reputation. I’ve got friends at each of these companies (many have been on my Web Strategy show) and I’ve had a chance to talk to them about their culture. It’s amazing how culture can really impact how a website will look.

Here’s my very gross generalizations of these top four web companies:

Alert Ready Dog
Google

Old Tired
AOL

Fat Dog
MSN

Dog Chasing Tail
Yahoo

Nothing tells a story better that pictures, feel free to leave your interpretations in the comments.

Images used within Creative Commons license, excellent photos attributed to:

http://www.flickr.com/photos/seanstayte/156511942/
http://www.flickr.com/photos/33359957@N00/38913140/
http://www.flickr.com/photos/samson_snow/284376930/
http://www.flickr.com/photos/mekin/281791343/