Web Strategy Reading, A Roundup, July 5, 2007

A few interesting reads

Teens don’t like banner ads, but they love Widgets

Updated the list of companies that measure Social Media

Headcount changes at Technorati, quite a few have left
A total of 5 have left, it appears Technorati is having some growing changes.

Karl Long, a Nokia employee who blogs to reach customers videos from the iPhone line
This is an example of how one can stay relevant, even to a competitor event, by showing up and being part of the conversation. To me, Karl has made the Nokia part of the launch, good job.

Marketers don’t get Social Media –eMarketer
Confused, don’t know, or can’t measure ROI. This is why social media measurement is so important to me, this will give the fuel to the fire.

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