Challenges the Enterprise will have with Enterprise 2.0

Why adopt these open, collaborative, and community tools for the Enterprise? So frequently is the enterprise Intranet overlooked as a mission critical corporate asset, it IS the soul, knowledge, and essence of the culture and company. Find out what health inspectors and intranets have in common.

Here are some of the key challenges I see Intranets, Extranets, and other systems will have in integrating Social Media with enterprise systems.

Challenges the Enterprise will have with Enterprise 2.0:

1) Understanding the term “Enterprise 2.0”
For many IT and Business departments, understanding what these terms meet will be a challenge. Anything 2.0 can turn on or turn off individuals as the ‘breakthrough we’ve been waiting for’ or the ‘word of the day’. This buzz word can hurt as much as it can help in a conservative company. If you still don’t know what it means, try Dion.

2) Adapting quickly

For many IT departments, they’re too slow or too focused on managing existing systems “keeping the lights on” than having the time and ability to research new technologies with vague returns on investment or are not mission critical. As a result, business groups will start to adopt these tools on their own in an organic fashion, creating the chicken/egg problem of MORE disparte systems, data, and iD.

3) Understanding that the Intranet is no longer internal
Recognizing that Data is outside of the network is hard for security and network groups. As IT departments don’t move quickly, employees and partners will start to share information on third party websites outside of the firewall. Employee information, corporate information will now reside on a variety of tools, not to mention social networking tools.

4) Dealing with Multiple IDs and Data
This is continuing to be an issue in every industry, how many user logins and profiles are we going to have and try to keep track of? With Open ID not taking off as quickly as we would hope, every new enterprise 2.0 service may have a different login. The more sophisticated systems will tie into enterprise directory systems, but currently, those are few and far in between.

5) Lack of Enterprise suites and solutions
The CIO would be more than likely to embrace a full ‘enterprise suite 2.0’ that has all the tagging, networking, and other knowledge and community tools, but today, they’re very peace meal. Take for example Delicious, a knowledge sharing tool outside of the enterprise, doesn’t offer a suite of services. The CIO wants turnkey enterprise solutions, this is what Sharepoint was supposed to be.

6) Embracing the Cultural shifts

It’s difficult for traditional folks to understand that the next generation of workers is has already networking online in college, and will bring those networks to the workplace. These new workers will already be connected to employees, prospects, and competitors, and there’s nothing a corporation can do about it. Communication in general is shifting, as my kid sister told me she only uses email to talk to old people like me. The biggest challenge? understanding that these communication tools shift power to the lower ranks and file of the company.

What do corporations need to adopt these tools for success? They need conversations like Jeff from Intel is having, I enjoy Intel as a client, they’re a big company that’s adopting change as fast as they can.

I’ve been involved with many Intranets and Extranets in the corporate environment, in fact my last job was managing the global Intranet at a Fortune 1000 company, my corporate web background is listed on my profile page. I also wrote a white paper regarding IT and the emerging web industry with Dennis McDonald entitled: “Business and I.T. Must Work Together to Manage New “Web 2.0” Tools” way back in Jan 2006. It’s still relevant, it’s worth a read.