The conversation continues “the five stages of blogging”

Wow, I didn’t expect the commentary to continue to go on for so long, but I’m enjoying the discussion on this post about the five stages of blogging. Seth’s making some interesting points, and is really egging on more discussion from the various folks leaving comments, such as Jon and Mark.

Key discussion topics:

Seth has a valid point, not everyone is going to make it to ‘achievement’ stage. But one can only try right?

The other important argument is that achievement can be found in small unique categories, such as “chocolate blogging”

Lastly, others voiced that some bloggers just want to share and learn, and not ‘achieve’ anything resembling “A-list” benefits.

Seth suggests that a lot of blog evangelists are frauds, do you agree? When I asked who he was referring to he didn’t give any names, would an outsider think he was thinking of me?

He could be right, as I’ve been a big factor to some people to blog (like Avinash and Mario Sundar) who are both achieving more in their careers. Avinash is now the Google Analytics evangelist, and Mario is the Community guy at LinkedIn, lastly, I got my job, my blog was a big part of it, read what my CEO said in the first comment.

Most notable, I got the CTO of Hitachi (and a few others) to blog, when I was the Community Manager there, he was one of the first executive bloggers to write from a Japanese company.

Biana shares her blogging strategies for her sites, she believes in the attribute of ‘Focus’.

  • “Achievement” is from the individual’s perspective – as there are many benefits to blogging.

    Seth’s reasoning is valid although it could lead us to think cynically on the subject. Part of what he’s touching on is the inherent properties of scale-free networks, as best explained in the book: Linked ( )
    in that large hubs have an exponential attraction & influence advantage over small nodes.

    “Work harder” is a great ethic. But let’s add some common additional themes:
    – Focus and differentiation
    – Continuously scan your environment for opportunities
    – Reach out to others in as many touch points as possible, and SHARE SHARE SHARE

    Lastly I think it’s important to have fun and not take this too seriously. My goal is to write better, learn more, and genuinely connect with others that are passionate about similar subjects.

  • To repeat what I said in the previous thread:

    There’s various levels of hucksterism – from cynical liars to troubled hopers to the Kool-Aid overdosed. Think of faith-healers. Some are in it as blatant manipulation, some try to resolve the conflict between what they believe and what they know, and some are just plain deluded. That holds true for religious evangelists and for blog evangelists. The problem is that both the liars and the true believers will say similar things protesting how could anyone doubt their honesty.

    I’m not going to name names. There’s no point. It’s a distraction from the mathematics that in a lottery, even a small lottery, a few end up with a lot while many get nothing. How people deal with that varies, and there’s no point in calling out anyone in specific in this thread (hence it was not a personal attack).

  • I agree with Mario about the perception of achievement, it’s all relative. But I will comment that my sister & I are being published in national magazines directly related to our subject & it’s due to our blogging. How do I know? because one editor linked to our blog. And another editor called me one day. I view that as an achievement. We are in a niche, but isn’t that the point?

    Seth, what do you think about community/product evangelists? What is the ROI for their company based on the blogs/use of social media? It seems that the analytics for those benefits are still being developed.

    Jeremiah shares openly & has great insight. He also has a gift to do it in a concise manner. I agree with Mario that the point is sharing & learning (not necessarily measurable things). Many tips can be gleaned here. My most recent one was seeing the # of blog drafts Jeremiah has on hand, but in thinking about it – it’s been hugely helpful. Now, I write 5 drafts on the weekend & am ready for the week. Now my blog has more content because of it!

  • Jeremiah,

    My recent inspiration to blog a lot more seriously can be directly attributed to insights you’ve published on your blog.

    Just wanted to say thanks!

    Joe Davison

  • WOW that means so much Joe, thank you!

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  • I greatly appreciated both this post, the preceding post and the “parent” post over at Kent Newsome’s blog, especially as my own blogs have been hovering in the nether world of stage 3 for a while. It’s going to be interesting to see how this applies to our organisation blogs as we start to move staff into a more direct relationship with our service users. I may well cite your and Kent’s models in some internal training if I may.

  • Josh claim I helped him with him getting started too

    He’s one of the evangelists at EMC, great guy!