Web Strategy Case Study: How Splashcast uses Social Media for Marketing

This is an excellent post that Marshall Kirkpatrick has written about the Splashcast Web Strategy. He’s outlined all the tools, programs, and tactics he’s used at Splashcast to reach his community. Without a doubt it’s worked, most people in this space have heard their name, and have a vague to strong idea of what they do (although it took me and a few others a while to understand)

What did they do right? You should read the post Social Media for Marketing: What We’ve Done at SplashCast So Far to see the details, but in summary, they’ve put the community first, added value, and stayed consistent. In their own words, they demonstrated success by:

“We find creative ways to participate in conversations of general interest. In particular, we let people publish aggregated collections of mixed media, so we watch the news and see what would be interesting to publish collections like this about. When the DoD banned social media sites from official networks, we published a channel of videos and photos tagged Iraq in YouTube and Photobucket, for example.

*Timeliness has been important – we work hard to cover news as early in the news cycle as possible. That’s a whole other topic that requires its own strategy.

*Helping people do their own work better. This is becoming cliche in the web 2.0 world, but it bears repeating. Our posts on things you can do with mixed media RSS, ways you can tag videos and how you can build a successful website around aggregated media were all big hits.“

Thanks for living and sharing your success Splashcast team, Marshall is a real gem.

This entry was posted on Tuesday, July 3rd, 2007 at 4:59 pm and is filed under Social Media, Web Marketing, Web Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.