Digg traffic is notorious for a huge spike then a return to normal traffic with residual effects. Last night Julio Garcia text messaged me that I was on Digg from coverage at Searchnomics conference. I noticed at the Marissa Mayar keynote that I was one of the few or only bloggers that were live blogging, I guess my hard work paid off.
I’ll guess that 5% of this traffic will stay with me over the next week, but it you’re here because of Digg, stick with me if you want to learn about Web Strategy, how companies use the web to connect with customers. I think that I was submitted by my new friend at Pro Net Advertising, who you should consider hiring if you like traffic.
Look for me today on Zooomr TV, I’ll be heading over to the Palo Alto Apple story for the circus.
I’ll see you tonight, we’re having a street party at the Palo Alto Apple store at University Avenue. There’s a lot of media being created, from the mainstream press, to Zooomr TV doing it live. Jeff Clavier says that Robert and Patrick are the first two people there. They were there at 11:30 when I was in the area. I ran into Ross Mayfield on the street, and I know that Kevin Rose, Thomas Hawk, Kris Tate are also there.
Apple iPhone for me? Nah, over hyped and over priced, as I understand it the total cost of ownership for the first year will be way over $2000 when you add up provider costs. Lastly, remember when the first gen iPod came out? Look at it now, what a clunker, I’ll wait for future generations.
Yeah, I’m busy, from a 7am Second Life tour to being at this conference this afternoon then on to the events tonight, see you there!
I like lists, as I’m watching certain markets mature. Have you read my list of companies that measure social media? That’s more focused on blogs, social networks and text. The biggest challenge is measuring video, which is one of the greatest segments, I’ll add to this with your help, leave a comment below.
“TubeMogul is a powerful, free service that provides viewership-related analytics for those that publish and monitor online video. TubeMogul gathers intelligence across major online video sites including Metacafe, MySpace, Google Video, AOL Video, Revver, Yahoo! Video and YouTube”
“Visible Measures’ VXM suite is the industry’s first comprehensive Video Experience Measurement solution. VXM enables Internet TV publishers, platforms, and advertisers to deeply measure and analyze audience engagement patterns to yield meaningful audience insights, superior customer engagement, and increased advertising ROI.”
“Brandfame is the premier marketplace connecting brands and producers sharing their videos on video-sharing websites like YouTube, metacafe, AOL Video, Revver, etc … for live product placement and sponsorship deals. ”
“MochiBot is a Flash traffic monitoring tool (similar to a hit counter) that tracks the performance of individual Flash content files (SWFs) no matter where they end up on the web. If your SWF is on 5 different servers, then MochiBot will count the number of views that SWF got for all 5 servers. It’s perfect for tracking how viral your Flash content is.”
“How many times are your videos watched each day? VideoCounter.com counts the number of times your videos are watched on Dailymotion, Sevenload, iFilm & Co.”
Aweli, Inc. was founded to help facilitate the transition of traditional, broadcast video to cutting-edge, downloadable, and freely-distributed video. Our services provide leading-edge solutions for emerging problems in the digital video market. We take great pride in our work, and strive to realize the goal that “Good enough is not good enough.”
StreamSense by NedStat
“Stream Sense™ has been developed for publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements. For instance, users can determine the ideal length of an advertising message and the most profitable place for a message within a program. ”
“Streametrics develops and commercializes advanced tracking reports for editors, producers and publishers as for agencies and advertisers. We produce third party analytic reports to make you understand online video consumption and to increase your advertising revenues.”
“ViralTracker is a smart, powerful technology that is easy to use. It measures the reach and response of your viral internet commercials, movie trailers, game trailers, viral videos and widgets. ViralTracker measures millions of weblogs, forums, websites, communities, social networks and over 140 large video portals. ViralTracker measures in real-time and worldwide. ViralTracker improves the reach and response of viral campaigns with over 300%.”
I just saw Robert Scoble sitting outside of the Palo Alto Apple Store in a PodTech beanbag, he’s going to spend over 30 hours there with his son Patrick for the iPhone. Other PodTech media was there as well as CNN and other large media networks.
I’m here at Under the Radar at Microsoft campus in Mountain View, and sitting next to Chris Pirillo again. He was a judge this morning. I got hear about 1pm, so I missed the earlier companies that were presenting. Half these companies won’t be around in a year, but it’s still interesting to see all these business models developing.
CrazyEgg presented, they’re a user experience analysis company that tracks clicks of users. It displays this in a heatmap, while clicks is a powerful thing to track, the ability to track eye movement is also very valuable.
Cruxy, it’s a website that anyone can upload any file, There’s players tools and widgets to embed this in your own website, so you can sell through widgets. Its started by two guys in Brooklyn. The opportunity is if their widget can help trade and sell media content in different networks. They’re using Amazon’s S3 services.. They have a hook into virtual worlds. So what is it? it’s online data storage with network hooks. No offense guys, but this seems like a feature, not a product, the one chance for success? pure widget play.
“The online video analytics authority”. Two products, vidmeter 100, and vidmetrics. They can show the top videos of the day. They can make money by selling this service to social media marketers to find out which video is playing well in which video network. They scape data from the video network sites (like YouTube, Blip) or they have agreements. Emphasis that the company is a services company, also announced a partnership with Veoh.
“New metrics for internet video”. They provide intelligence about video by obtaining data from different sources, mainly third party. They have some proprietary analysis and statistics. Seems like they want to move into the comscore and nielsen market. Out of the four companies list here, this is one that I would invest in. I’m not sure if I should add them to my list of companies that measures social media, as I’ve not fragmented it out by video.
“The world of thinking. FORA.tv delivers discourse, discussions and debates on the world’s most interesting political, social and cultural issues, and enables viewers to join the conversation. It provides deep, unfiltered content, tools for self-expression and a place for the interactive community to gather online.”.There are public events around the world, and they aggregate them. The quality is higher than youtube, the content is somewhere between PBS and Cspan. One of the judges suggested this content is not that exciting.
Splashcast lets anyone be a star. Three steps: 1) upload media, 2) personalize it 3) broadcast. They provide access to a vast amount of content, they can edit it, and then distribute it to their network. For example, facebook users can embed a splashcast widget into their site, which will provide lots of content. The judges asked how is this different than brightcove over a year ago. Great content + Great Tools + Great Distribution.
It’s live interactive video for everyone. Live and interactive is interesting because it helps the users shape the content and that’s engaging. usream is looking for partners, distribution, viewers, content creators, advertisers, and sponsors. I’m on the board of advisers of ustream because I’m a big fan of their service. Challenges from host and judges: How can we make lifecasting interesting? Is is about live or recorded? What tools are you providing to allow users to promote. Local TV is a natural evolution for this. The biggest challenge is getting good content.
Watch live TV on your computer. Virtual cable network for you PC. Launched in May 2005. “Zattoo is live TV on your PC – it’s the football game as you chat, the news as you email, and Lost as you pay your bills. Zattoo is also TV when you don’t have a TV – it’s the channels you want, when you want, where you want”. These guys are right in the same space as Joost.
Intel, who’s a client for video and audio podcasts, took me on a tour of their newest addition to their Second Life island. This was a true brand experience, that infused the Intel message with a quest to find three parts; A jet pack, and two Intel chips to power it. Why jetpacks? They represent speed, agility, and flexibility. Those who complete the quest can use this jetpack to fly higher than most and fly quickly through Second Life , for geeks like me, it’s bragging rights for the second world and first.
This “Journey to the heart of Intel Island” was unlike other simulations, it was multi-dimensional. There are elevators that let users move down several layers underground, as well as above a strategically placed tower. You’ll find cross branding events with Orange County Choppers, and a virtual music concert. At one concert hall you can watch videos of the multiply yourself campaign, but this time it features Second Life avatars, great cross-over.
The experience is rich as flying laptops are pets, they provide additional on-brand messages and quest tips.
There are multiple venues to explore in the simulation, from an underground life size chip, to a conference area, to a concert area, this is a multi-purpose environment. What’s most interesting is that Second Life citizens will have to ask a jetpack owner where they got the jetpack, it’s a brilliant word-of-mouth campaign. But don’t ask me for tips, you gotta give it your own try, for some it will take some time to find the pieces, (maybe even 30 minutes) but it’s emotionally satisfying when you earn it.
Thanks Intel, and MRM Worldwide/McCann Erickson (Updated July 25th: I forgot to include some of the folks who helped out on this) who was the agency who developed the Island along with developers Millions of Us. Ogilvy, the PR agency and Intel invited me for the sneak preview when the doors opened at 9am today. This was a unique interactive brand quest that left me feeling that by getting the chips would empower the virtual experience better, it make sense.
I was asked for my feedback, and I said it would be interesting if the simulation would create a floating island high above that’s only accessible by the jet pack. Heck, take me to the moon or a new planet!
If you’re a corporation in SecondLife, I’d love to hear about it, let me know, my email address is on the top right.
The Private Tour starts
Tie ins with Orange County Choppers
Just got my jetpack, but it’s unpowered
Getting on elevator
Second Life avatars dance to “mutliply yourself”, very clever cross-branding
Deep inside the Island, this is one of the first simulations to be multi-level
Concert Hall and Auditorium
Yes, I got the final chip, and my jetpack is powered (notice full green bars on pack)
I’ve seen a few corporate Second Life islands, this one is well thought out and is a good example of opt-in brand immersion, for corporations that want to enter this space, take note, this is a good case study.
I’ve been given a login to the private version of Spock from friend Dave McClure a vertical search engine and was actually very pleased to see what was going on. While I’m often very cautious of people recreating existing communities this one is doing something different and doing something that matters.
Spock is a search engine for people. It has the ability to organize all of one’s personal information and aggreagate on to one page. I had a few questions after I had cruised around the application, think of it as like a wiki or tagging for individuals.
Here’s what I think are some key advantages for Spock: The platform lets us organize information around a person, rather than the applications that collect the data. Users can submit keywords about different individuals, so it’s really a peer based review. Great way for seeing how others think about an individual. You can also find other individuals with similar keywords and features, while there are certainly too many social networks out there this could potentially aggregate all that data for one profile. I see an opportunity to partner with other identity and profile networks like LinkedIn, Plaxo, and even OpenID. At some point the web will need a verifiable identity for individuals, it would be nice to have the option of coupling it with this data from Spock.
Dave connected me with Jay Bhatti, the co-founder and VP of Product, who was able to answer my questions. The intro that matters, are the keywords on his Spock profile:
smartvote Co-Founder of SPOCK.COMvote Wharton School of Businessvote Spock teamvote Spock board membervote product managervote liger lovervote athleticvote not just any bhattivote born in indiavote Accenturevote Wharton MBAvote Co-founder SPOCKvote smelly shirtsvote brown eyes
Jeremiah: I’m checking out Spock it looks interesting, it was great for my ‘ego surf’, as well as find out about others that share similar interests. So what is Spock? And how’d you get that catchy name?
Jay: Spock is a search application that organizes information around people to enable discovery and learning. We got the name in a open domain name auction. The original register did not renew the domain and it was bought by someone who put it up on sale and we had the winning bid
Jeremiah: Why Spock? What’s broken? What does Spock do that Google or Wikipedia can’t?
Jay: Searching for information around people is hard and broken. For example, you probably have thousands of people in your address book, but you could not quickly and easily find those that went to Stanford and work at Google (unless you spend hours organizing all this in your address book). Spock will solve the problem for you to easily and quickly organize the people in your world with minimal effort (Spock and the community will do most of the work in organizing this information for you).
Google organizes info around web documents, we organize information around people. which requires a much different approach (man and machine contribution) and much more sophisticated algorithms (how do we know a page is about a person and not a car? Google does not care what the web document is about, only its relevant keywords. Spock really cares about if the document is about a person, and that is hard to do).
Wikipedia is only for famous people. Spock is about every person on the planet. So, if your looking for a dentist in Sacramento who went to Stanford Dental school, you would use Spock, not Wikipedia.
Jeremiah: What can we expect in the future from Spock? Will this expand to other verticals?
Jay: We will stay focused on people. Spock will not expand into other verticals. We want to be the number 1 search application for people in the world. In the future, we will expand the richness of information around people with features like news and videos organized around people.
I hope this helps.
Jeremiah: Thanks Jay, it does help, good clarifications and segmentations, I look forward to seeing it more widely adopted.
Since most folks can’t login to Spock yet, I’ve been given permission to share a few screenshots, take a look:
Above Image: The Spock homepage,spartan and clean.
Above Image: My profile, I didn’t add any of these tags, this was done by my network, guess what people think about my wife?
Above Image: My good friend Paris’s profile (actually she had two profiles in Spock)
Above Image: Tags yield clusters: Clicking on any of the tags helps to find people with similiar attributes, in this case, Paris and friends share “drunk driving”
Spock was fun for the ego search, I could also find folks with common interests, that was helpful and interesting. I find Wikipedia restrictive and non-fun, Spock fulfills this. I see Spock has some interesting ways of aggregating ‘Universal Personal’ info but I would be a bit concerned that Google could easily offer this with some of their new “Universal Search” directions. Most important questions: Would I use Spock? Yes. Would I tell others? Yes. Would I invest money into it? There’s not enough with the current feature set.
I heard about this from a few people I talked to today, the consumerist, and even my wife was watching it on the news this morning. It sounds like a hellish experience. Delta Airlines unfortunately had it’s passengers, crew, and plan stranded on the Tarmac for 7 hours, which was Delta Flight 6499 JFK to DFW on June 25, 2007. Although nothing to do with Web Strategy, it does have something to do with Citizen Journalism.
Remember when Jet Blue had a similar incident? They made a public apology using online video. A social media consultant, I recommend that Delta respond quickly, authentically, and try to repair the damage. If you work for Delta, you can contact me, my email is on the top right of my blog.
Marrissa Mayar was the closing Keynote at Searchonomics today in Santa Clara, she gave an overview of all the Search tools as well as an announcement of a new program, read on to find out.
The Google Search Inventory:
Language Translator “Clear” Google is investing heavily in automated translation, why? This technology can break down languages barriers. They’ve launched “Clear”, the slides showed Arabic translated to English. This tool will provide powerful results in multiple languages
Google Book Search
Google is working on crawling high quality content, such as their library program of 16 libraries and over a dozen publishers. For books that are not scanned, extensive metadata is being crawled and organized. A location based tool will help identify which libraries have the book you need available. For scanned books, Google will allow viewing of books of “limited preview” or “view all”. Additional metadata “About this book” will be improved. Lastly, a really interesting feature is a Google Mashup, “Places mentioned in this book”
Images and Video
Many improvements made over summer, including YouTube integration.
Speech Recognition empowers Video Search
Have you heard of “1800-GOOG-411” Users can call this phone number and do voice search. Voice to text can even empower for speech recognition over video for transcripts. Facial search is not far along.
Local books, news, and media appear more like an encyclopedia, it’s a content aggregator. Blogs maybe included by the end of year, Podcasts may take more time as less metadata available.
Usually during summer google.com has a dip in usage, however this year, the analytics for mobile access has increased. Universal search will be present here.
Maps and Local
Google maps currently has traffic maps, data is from third parties to measure congestion, and also available on mobile devices. Streetview, although somewhat controversial, can save users time to navigation a local search experience.
Google APIs, Gears, Gadgets
These tools provide hooks into multiple applications. Users and developers can run their applications on a faster user experience. Google reader is now supported by Google Gears. Google Gadgets spans the desktop to the web experiences
Will provide a customized and personalized homepage for users, it also has skins. Some of the skins track the time zone and match sunrise and sunset and movement of celestial bodies. This will tie with Gadgets, the web becomes modular. The Gadget Wizard will allow develoepers to create new applications and gadgets. One of the most successful developers was 17 year old Caleb, who developed for his community, high school users, he’s received 6.5 Million views a week. What did they access? A periodic table, and other school-centric tools. Developing these tools is free.
“Gadgets are a new form of advertising, and that’s the type of interaction we want to foster”
Announcement: Google Gadget Ventures
Google sees an interesting trend in the Gadget network. There’s an industry showing early growth trends such as SEO and Ad Sense. This will encourage business ventures that rely on the Gadget platform.
Grants to develop Gadgets will be provided in two phases:
Tier 1) 250,000 page views will be tier 1, $5,000
Tier 2) Seed investment of $100,000, must have received tier 1 grant and must present a business plan
Panel was moderated by Jeremy Crane from Compete.com, he had a preso, but I came in late.
Red Bricks Media, Elliot Easterling
User content and Search Web 2.0
-There are two things people are looking for in Web 2.0: 1) Information 2) Community
-Case Study of Eric a Yahoo dessenter
-Trust is a factor, users trust other users above all else
The Downside of UGC (I hate that term)
-Blog Spam and Social network noise is a mess
-Disney does not want to have anything to do with UGC
-Bloggers can smear brands
-Risk of being “off-brand”
How to Leverage Social Media, Neil Patel
Neil is a SEO, SMO, and Internet Marketer, he’s also a pretty cool guy, and supports some of the top A-list bloggers
-Fab Four: Reddit, Delcioius, Digg, Netscape. Can drive thousands of users and links
-Get to know your audience
-Some stories got 4525 Diggs
-Imporant Factors: Number of Votes, Time, Voters, Submitter, Friends
-What not to do: Self promotion, add biased information, paying for votes, break community rules, SPAM
What to do: Add tons of friends, participate in the community, user great titles and descriptions, become a top user, submit during the right time
There will be other sites for baby boomers called “eons”.
Consider diversifying your web strategy, don’t put all efforts into one area
There’s rumors that the virtual gifts on Facebook are making the creators a lot of money
How to sell this internally?
Second Life: Try not to build a real world store, be a more creative.