Companies that measure or compare Online Video

Categories: Industry Index, Social Media Measurement, VideoPosted on June 28th, 2007

I like lists, as I’m watching certain markets mature. Have you read my list of companies that measure social media? That’s more focused on blogs, social networks and text. The biggest challenge is measuring video, which is one of the greatest segments, I’ll add to this with your help, leave a comment below.

Vidmeter
“The online video analytics authority. The Vidmeter JavaScript widget adds a useful tool to your site, showing visitors the most popular videos of the day.”

Tubemogul
“TubeMogul is a powerful, free service that provides viewership-related analytics for those that publish and monitor online video. TubeMogul gathers intelligence across major online video sites including Metacafe, MySpace, Google Video, AOL Video, Revver, Yahoo! Video and YouTube”

Visible Measures
“Visible Measures’ VXM suite is the industry’s first comprehensive Video Experience Measurement solution. VXM enables Internet TV publishers, platforms, and advertisers to deeply measure and analyze audience engagement patterns to yield meaningful audience insights, superior customer engagement, and increased advertising ROI.”

Brandfame
“Brandfame is the premier marketplace connecting brands and producers sharing their videos on video-sharing websites like YouTube, metacafe, AOL Video, Revver, etc … for live product placement and sponsorship deals. ”

Mochibot
“MochiBot is a Flash traffic monitoring tool (similar to a hit counter) that tracks the performance of individual Flash content files (SWFs) no matter where they end up on the web. If your SWF is on 5 different servers, then MochiBot will count the number of views that SWF got for all 5 servers. It’s perfect for tracking how viral your Flash content is.”

VideoCounter
“How many times are your videos watched each day? VideoCounter.com counts the number of times your videos are watched on Dailymotion, Sevenload, iFilm & Co.”

Aweli
Aweli, Inc. was founded to help facilitate the transition of traditional, broadcast video to cutting-edge, downloadable, and freely-distributed video. Our services provide leading-edge solutions for emerging problems in the digital video market. We take great pride in our work, and strive to realize the goal that “Good enough is not good enough.”

StreamSense by NedStat
“Stream Sense™ has been developed for publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements. For instance, users can determine the ideal length of an advertising message and the most profitable place for a message within a program. ”

Streametrics
“Streametrics develops and commercializes advanced tracking reports for editors, producers and publishers as for agencies and advertisers. We produce third party analytic reports to make you understand online video consumption and to increase your advertising revenues.”

ViralTracker
“ViralTracker is a smart, powerful technology that is easy to use. It measures the reach and response of your viral internet commercials, movie trailers, game trailers, viral videos and widgets. ViralTracker measures millions of weblogs, forums, websites, communities, social networks and over 140 large video portals. ViralTracker measures in real-time and worldwide. ViralTracker improves the reach and response of viral campaigns with over 300%.”

YouTube
Now offers their own analytics platform

Know of other companies that measure video? Leave a comment below

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This entry was posted on Thursday, June 28th, 2007 at 3:09 pm and is filed under Industry Index, Social Media Measurement, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

[...] Also see: List of companies that measure online video [...]

Posted by Web Strategy by Jeremiah » Companies that Measure Social Media, Influence, and Brand on June 28th, 2007 at 3:13 pm

vidmetrix.com

Posted by jeff on June 28th, 2007 at 3:34 pm

Vidmeter and Vidmetrix are the same company

Posted by jeremiah_owyang on June 28th, 2007 at 10:07 pm

There is also http://www.videocounter.com.

And here at Brandfame (http://www.brandfame.com) we will be offering such a service as a value-added service to marketers to track the progress of their campaign.

Posted by Sebastian on July 6th, 2007 at 5:46 pm

there’s also mochibot.com

Posted by timb on July 6th, 2007 at 10:16 pm

Thanks guys, I’ve submitted them to this list.

I’m not adding brandfame, as that’s an advertising engine, that would be a separate list.

Posted by jeremiah_owyang on July 7th, 2007 at 12:01 am

Hi Jeremiah,

Good post, You might also want to check out Divinity Metrics at http://divinityMetrics.com. They track multiple platforms and provide premium metrics to content producers.

Regards,

Richard

Posted by Richard on July 8th, 2007 at 5:43 pm

I’m not sure what category to put Divinity in.

If you work for that company, please contact me, I want to know more.

Posted by jeremiah_owyang on July 9th, 2007 at 5:31 pm

[...] Other lists you may find helpful: List of companies providing Companies that measure or compare Online Video. [...]

Posted by Web Strategy by Jeremiah » List of companies that provide dynamic Video Advertising on July 10th, 2007 at 3:52 am

Companies that measure or compare Online Video…

List of companies providing Companies that measure or compare Online Video….

Posted by share.websitemagazine.com on July 10th, 2007 at 5:35 am

Jeremiah,

You missed one, Aweli. Our company answers the question of “What is a view of online video” through temporal differentiation. We measure from the moment you press play until you stop the video or the video stops on its own. We have some other pretty fantastic features as well - including dynamic product placement. Anytime you want to learn about what Aweli does, send an email and well set up time to talk.

Thanks.

Tony Katz
COO

Posted by Tony Katz on July 18th, 2007 at 4:50 am

It’s added now Tony.

Posted by jeremiah_owyang on July 18th, 2007 at 5:38 am

Sorting out social media measurement…

I’ve seen a lot of discussion of social media measurement lately, and some of the conclusions don’t look anything like what I’ve learned about some of the services out there. If you put some of these posts side-by-side, you might……

Posted by The Net-Savvy Executive on July 26th, 2007 at 8:08 pm

Streamsense made by Nedstat in the Netherlands also encorporates online video measuring.

Check: http://www.nedstat.co.uk/web/nedstatuk.nsf/pages/analytics_stream_sense

Posted by Matthew Niederberger on September 28th, 2007 at 7:41 am

Thanks Matt, added.

Posted by jeremiah_owyang on September 28th, 2007 at 7:59 am

In 2004 we introduced ViralTracker, a tracking technology for viral internet commercials. In October 2007 we launched a smart and powerful new version: ViralTracker 2.0

ViralTracker (http://www.viraltracker.com)
measures the reach and response of viral internet commercials world wide, on blogs, social networks and more than 140+ major video portals around the world, including YouTube, Yahoo Video, MySpaceTV, Tudou, Youku, Tu.tv and many more.

With kind regards,
Paul van Veenendaal
ViralTracker.com

Posted by Paul van Veenendaal on January 29th, 2008 at 5:48 am

What really bugs me is that none of these companies provide costings on their website - you need to contact them.

If web analytics programs can provide costed packages - why can’t the providers of video analytics. I can tell you that as a customer its a real turn-off not to have prices available on the site.