Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Companies that measure or compare Online Video

June 28th, 2007 | Category: Industry Index, Social Media Measurement, Video

I like lists, as I’m watching certain markets mature. Have you read my list of companies that measure social media? That’s more focused on blogs, social networks and text. The biggest challenge is measuring video, which is one of the greatest segments, I’ll add to this with your help, leave a comment below.

Vidmeter
“The online video analytics authority. The Vidmeter JavaScript widget adds a useful tool to your site, showing visitors the most popular videos of the day.”

Tubemogul
“TubeMogul is a powerful, free service that provides viewership-related analytics for those that publish and monitor online video. TubeMogul gathers intelligence across major online video sites including Metacafe, MySpace, Google Video, AOL Video, Revver, Yahoo! Video and YouTube”

Visible Measures
“Visible Measures’ VXM suite is the industry’s first comprehensive Video Experience Measurement solution. VXM enables Internet TV publishers, platforms, and advertisers to deeply measure and analyze audience engagement patterns to yield meaningful audience insights, superior customer engagement, and increased advertising ROI.”

Brandfame
“Brandfame is the premier marketplace connecting brands and producers sharing their videos on video-sharing websites like YouTube, metacafe, AOL Video, Revver, etc … for live product placement and sponsorship deals. ”

Mochibot
“MochiBot is a Flash traffic monitoring tool (similar to a hit counter) that tracks the performance of individual Flash content files (SWFs) no matter where they end up on the web. If your SWF is on 5 different servers, then MochiBot will count the number of views that SWF got for all 5 servers. It’s perfect for tracking how viral your Flash content is.”

VideoCounter
“How many times are your videos watched each day? VideoCounter.com counts the number of times your videos are watched on Dailymotion, Sevenload, iFilm & Co.”

Aweli
Aweli, Inc. was founded to help facilitate the transition of traditional, broadcast video to cutting-edge, downloadable, and freely-distributed video. Our services provide leading-edge solutions for emerging problems in the digital video market. We take great pride in our work, and strive to realize the goal that “Good enough is not good enough.”

StreamSense by NedStat
“Stream Sense™ has been developed for publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements. For instance, users can determine the ideal length of an advertising message and the most profitable place for a message within a program. ”

Streametrics
“Streametrics develops and commercializes advanced tracking reports for editors, producers and publishers as for agencies and advertisers. We produce third party analytic reports to make you understand online video consumption and to increase your advertising revenues.”

ViralTracker
“ViralTracker is a smart, powerful technology that is easy to use. It measures the reach and response of your viral internet commercials, movie trailers, game trailers, viral videos and widgets. ViralTracker measures millions of weblogs, forums, websites, communities, social networks and over 140 large video portals. ViralTracker measures in real-time and worldwide. ViralTracker improves the reach and response of viral campaigns with over 300%.”

YouTube
Now offers their own analytics platform

Know of other companies that measure video? Leave a comment below

16 Comments so far

  1. Web Strategy by Jeremiah » Companies that Measure Social Media, Influence, and Brand June 28th, 2007 3:13 pm

    […] Also see: List of companies that measure online video […]

  2. jeff June 28th, 2007 3:34 pm

    vidmetrix.com

  3. jeremiah_owyang June 28th, 2007 10:07 pm

    Vidmeter and Vidmetrix are the same company

  4. Sebastian July 6th, 2007 5:46 pm

    There is also www.videocounter.com.

    And here at Brandfame (http://www.brandfame.com) we will be offering such a service as a value-added service to marketers to track the progress of their campaign.

  5. timb July 6th, 2007 10:16 pm

    there’s also mochibot.com

  6. jeremiah_owyang July 7th, 2007 12:01 am

    Thanks guys, I’ve submitted them to this list.

    I’m not adding brandfame, as that’s an advertising engine, that would be a separate list.

  7. Richard July 8th, 2007 5:43 pm

    Hi Jeremiah,

    Good post, You might also want to check out Divinity Metrics at http://divinityMetrics.com. They track multiple platforms and provide premium metrics to content producers.

    Regards,

    Richard

  8. jeremiah_owyang July 9th, 2007 5:31 pm

    Richard

    I’m not sure what category to put Divinity in.

    If you work for that company, please contact me, I want to know more.

  9. Web Strategy by Jeremiah » List of companies that provide dynamic Video Advertising July 10th, 2007 3:52 am

    […] Other lists you may find helpful: List of companies providing Companies that measure or compare Online Video. […]

  10. share.websitemagazine.com July 10th, 2007 5:35 am

    Companies that measure or compare Online Video…

    List of companies providing Companies that measure or compare Online Video….

  11. Tony Katz July 18th, 2007 4:50 am

    Jeremiah,

    You missed one, Aweli. Our company answers the question of “What is a view of online video” through temporal differentiation. We measure from the moment you press play until you stop the video or the video stops on its own. We have some other pretty fantastic features as well - including dynamic product placement. Anytime you want to learn about what Aweli does, send an email and well set up time to talk.

    Thanks.

    Tony Katz
    COO

  12. jeremiah_owyang July 18th, 2007 5:38 am

    It’s added now Tony.

  13. The Net-Savvy Executive July 26th, 2007 8:08 pm

    Sorting out social media measurement…

    I’ve seen a lot of discussion of social media measurement lately, and some of the conclusions don’t look anything like what I’ve learned about some of the services out there. If you put some of these posts side-by-side, you might……

  14. Matthew Niederberger September 28th, 2007 7:41 am

    Streamsense made by Nedstat in the Netherlands also encorporates online video measuring.

    Check: http://www.nedstat.co.uk/web/nedstatuk.nsf/pages/analytics_stream_sense

  15. jeremiah_owyang September 28th, 2007 7:59 am

    Thanks Matt, added.

  16. Paul van Veenendaal January 29th, 2008 5:48 am

    Hi Jeremiah,

    In 2004 we introduced ViralTracker, a tracking technology for viral internet commercials. In October 2007 we launched a smart and powerful new version: ViralTracker 2.0

    ViralTracker (http://www.viraltracker.com)
    measures the reach and response of viral internet commercials world wide, on blogs, social networks and more than 140+ major video portals around the world, including YouTube, Yahoo Video, MySpaceTV, Tudou, Youku, Tu.tv and many more.

    With kind regards,
    Paul van Veenendaal
    ViralTracker.com

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