Marissa Mayar, VP of Google on The Future of Search and Announcing Google Gadget Ventures “We pay you $100,000″

Categories: Conference, Search Strategy, Widget StrategyPosted on June 27th, 2007

Marrissa Mayar was the closing Keynote at Searchonomics today in Santa Clara, she gave an overview of all the Search tools as well as an announcement of a new program, read on to find out.

The Google Search Inventory:

Language Translator “Clear”
Google is investing heavily in automated translation, why? This technology can break down languages barriers. They’ve launched “Clear”, the slides showed Arabic translated to English. This tool will provide powerful results in multiple languages

Google Book Search
Google is working on crawling high quality content, such as their library program of 16 libraries and over a dozen publishers. For books that are not scanned, extensive metadata is being crawled and organized. A location based tool will help identify which libraries have the book you need available. For scanned books, Google will allow viewing of books of “limited preview” or “view all”. Additional metadata “About this book” will be improved. Lastly, a really interesting feature is a Google Mashup, “Places mentioned in this book”

Images and Video
Many improvements made over summer, including YouTube integration.

Speech Recognition empowers Video Search
Have you heard of “1800-GOOG-411” Users can call this phone number and do voice search. Voice to text can even empower for speech recognition over video for transcripts. Facial search is not far along.

Universal Search
Local books, news, and media appear more like an encyclopedia, it’s a content aggregator. Blogs maybe included by the end of year, Podcasts may take more time as less metadata available.

Mobile Search
Usually during summer google.com has a dip in usage, however this year, the analytics for mobile access has increased. Universal search will be present here.

Maps and Local
Google maps currently has traffic maps, data is from third parties to measure congestion, and also available on mobile devices. Streetview, although somewhat controversial, can save users time to navigation a local search experience.

Google APIs, Gears, Gadgets
These tools provide hooks into multiple applications. Users and developers can run their applications on a faster user experience. Google reader is now supported by Google Gears. Google Gadgets spans the desktop to the web experiences

iGoogle
Will provide a customized and personalized homepage for users, it also has skins. Some of the skins track the time zone and match sunrise and sunset and movement of celestial bodies. This will tie with Gadgets, the web becomes modular. The Gadget Wizard will allow develoepers to create new applications and gadgets. One of the most successful developers was 17 year old Caleb, who developed for his community, high school users, he’s received 6.5 Million views a week. What did they access? A periodic table, and other school-centric tools. Developing these tools is free.

“Gadgets are a new form of advertising, and that’s the type of interaction we want to foster”

Announcement: Google Gadget Ventures

Google sees an interesting trend in the Gadget network. There’s an industry showing early growth trends such as SEO and Ad Sense. This will encourage business ventures that rely on the Gadget platform.

Grants to develop Gadgets will be provided in two phases:

Tier 1) 250,000 page views will be tier 1, $5,000

Tier 2) Seed investment of $100,000, must have received tier 1 grant and must present a business plan

Google is going to fund the small developer to build on their platform, this is one of the first of it’s kind in an open network. The details about Google Gadget Ventures are here. Are you qualified? Read the FAQ. Or check the official Google Blog.

Related Sessions I covered at Searchnomics:

Searchnomics Conference: Social Networking User Generated Content and Search

Searchnomics Conference: Video Search Optimization and Marketing

Search meets Web Analytics at Searchnomics Conference

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This entry was posted on Wednesday, June 27th, 2007 at 6:11 pm and is filed under Conference, Search Strategy, Widget Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Perfect! I’m just writing an article on online advertising and this is very exciting news. I’ll be the first to break it in New Zealand.

Except I’m writing for a print magazine that comes out in August

Posted by Simon Young on June 27th, 2007 at 6:15 pm

Hey Jeremy, thanks for blogging the event, this is great info!

Posted by Lee Odden on June 27th, 2007 at 6:59 pm

Oh, so not cool. Jeremiah. Would you believe I was just emailing someone named Jeremy? (red face)

Posted by Lee Odden on June 27th, 2007 at 7:00 pm

No worries Lee, it happens all the time!

Posted by jeremiah_owyang on June 27th, 2007 at 7:28 pm

[...] Marrissa explains how, and annouces some other stuff, at the Searchnomics Conference today. ”Google Gadget Ventures is a new Google pilot program dedicated to helping developers create richer, more useful Google Gadgets. Inspired by the success of iGoogle, which has been driven by the creation by 3rd-party developers of a broad range of gadgets, Gadget Ventures provides two types of funding: [...]

Posted by V7N Search Marketing News » Blog Archive » Marissa Mayer: “We Pay You $100 Grand” on June 27th, 2007 at 9:09 pm

[...] I was present at Marissa Mayer’s keynote where she announced the Google Gadgets Venture (Jeremiah’s got some incredibly prolific/timely blog coverage here). I thought it was serendipitous that Google announced this on a day when two other blogs where debating the business feasibility of facebook apps, since just recently two apps were purchased. [...]

Posted by Google Gadgets vs. Facebook Apps « Marketing Nirvana on June 28th, 2007 at 4:12 am

[...] At “Searchonomics” yesterday, Marissa Mayer shared the “success story” of a high school student Caleb who used ”free” development tools, such as the Google Gadget Wizard to make a gadget which drives 6.5 million views a week. [...]

Posted by Insider Chatter by Donna Bogatin » Google Gets Rocket Scientists on the Cheap: Junk CPMs on June 28th, 2007 at 5:53 am

[...] Jeremiah Owyang did some blogging of the Searchonomics conference today and captured some great info from Marissa Mayer’s keynote. Looking at a list of speakers for this event is like a who’s who of silicon valley and web 2.0 fame. From Jeremiah’s post it looks like Google is counting on gadgets as a new advertising channel. It’s all very interesting. [...]

Posted by Searchonomics and Future of Search | streaminterviews.com on June 28th, 2007 at 6:03 pm

i’m still waiting for google widgets

Posted by mind on June 28th, 2007 at 8:23 pm

This is a very good development coming out of google, thanks for sharing this.

Posted by Dell on June 28th, 2007 at 9:20 pm

[...] Google APIs, Gears, Gadgets These tools provide hooks into multiple applications. Users and developers can run their applications on a faster user experience. Google reader is now supported by Google Gears. Google Gadgets spans the desktop to the web experiences. [ Cache ] [ Continue Reading at Web Strategist ] [...]

Posted by VP of Google on The Future of Search and Announcing Google Gadget Ventures “We pay you $100,000? | Evsion Lab on June 28th, 2007 at 10:43 pm

[...] Marissa Mayar, VP of Google, announced a Google Gadget Ventures where they pay developers $100,000 to build gadgets.read more | digg story [...]

Posted by Forum Fads » Blog Archive » Google Gadget Ventures - earn $100,000 from Google to develop gadgets on June 29th, 2007 at 2:34 am

Google a ofrecerte US$100,000 por tus Google Gadgets…

Google acaba de anunciar un programa de incentivos para la creación de Google Gadgets al cual llama Google Gadget Ventures.

Google Desktop Gadgets son esos pequeños programas que se adhieren al escritorio de tu PC por medio del Google Desktop, y l…

Posted by :: Eliax Blog - Para Mentes Curiosas... :: on June 29th, 2007 at 7:59 am

[...] read more | digg story [...]

Posted by abwaters 2.0 » Blog Archive » Google Gadget Ventures - earn $100,000 from Google to develop gadgets on June 30th, 2007 at 8:26 pm

Posted by Car Insurance » Blog Archive » Searchonomics and Future of Search on July 2nd, 2007 at 11:11 am

Marissa obviously doesn’t like flash cameras (eyes closed). Nice post btw.

Posted by Dallas Freeman on July 3rd, 2007 at 5:03 pm

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Posted by Web Strategy by Jeremiah » Why a Widget Strategy should start with the users on July 12th, 2007 at 6:01 am

my sayin to my lovely children,when i boot up google.google me this, google me that,google me a new hat.

Posted by mulligan on July 19th, 2007 at 2:18 pm

[...] has a history or innovative methods, but now they’re actually paying other people to supply them with innovation. If you want $100,000 you better get your programming gear on and start writing the next [...]

Posted by Miles Apart » Google going to the wayside….? on July 22nd, 2007 at 7:42 pm

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