Exclusive TubeMogul Report: Social Media Measurement of Video Networks Inconsistent

Social Media Measurement continues to allude most marketers and advertisers, as we all know this will be an important area to track when the budgets for sponsorship and advertising start to be proportionate to views. Currently, the eyeballs on the web is far out pacing growth of all other mediums but the dollars are not here.

TubeMogul, an innovative company started by two UC Berkeley grads is aiming to help measure online video, they’ve got some interesting technology which lets them measure online video usage.

Graph Below: TubeMogul reports that each Video network counts file usage differently

This report indicates that plays of a video are counted differently by each video network. Depending on the network a video that is played all the way through vs partially may change the way the play was counted.

[Video networks inconsistently measure video usage. Without standardization of the media usage, applying advertising and marketing efforts will be difficult]

It’s likely social media measurement will continue to differ as each network will develop their own systems and platform. Learn more about TubeMogul on their blog, interesting comparisons. What could we do? Setup video industry standards for measurement. Check out all my posts tagged Social Media Measurement. I’m currently at the SearchNomics Conference, and will be also checking out Visible Measures.

This entry was posted on Tuesday, June 26th, 2007 at 5:27 pm and is filed under Social Media Measurement, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.