Beth created this great video of Google Analytics for your non-profit (and any other orginzation) she shows how to determine some of the most basic uses of the tool, and makes it easy and useful for anyone who wants to understand how users are using your site. You’ll notice that part of her video uses my video interview with Avinash Kaushik.
Thanks Beth great video.
By the way, if you’re a non-profit and need a web analyst as a volunteer for 3 months of analysis, let me know, I know someone who’s new to the web analytics industry and wants to get started.
Why is this person wanting to get into this industry? Well, the demand for web analysts is growing, and in fact, at the emetrics conference it was talked about that there is a higher demand for the current analyst community. In fact one of my friends who’s a web analyst at a company in silicon valley gets job offers for $120,000 salary. Hot damn!
Here’s a great resource from Mashable: Analytics Toolbox: 50+ Ways to Track Website Traffic.
Update: Ian from Portent Interactive has a great demo on how to get started (five in fact)