Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Getting started with Google Analytics

June 25th, 2007 | Category: Web Analytics, Web Usage

Beth created this great video of Google Analytics for your non-profit (and any other orginzation) she shows how to determine some of the most basic uses of the tool, and makes it easy and useful for anyone who wants to understand how users are using your site. You’ll notice that part of her video uses my video interview with Avinash Kaushik.

Thanks Beth great video.

By the way, if you’re a non-profit and need a web analyst as a volunteer for 3 months of analysis, let me know, I know someone who’s new to the web analytics industry and wants to get started.

Why is this person wanting to get into this industry? Well, the demand for web analysts is growing, and in fact, at the emetrics conference it was talked about that there is a higher demand for the current analyst community. In fact one of my friends who’s a web analyst at a company in silicon valley gets job offers for $120,000 salary. Hot damn!

Here’s a great resource from Mashable: Analytics Toolbox: 50+ Ways to Track Website Traffic.

Update: Ian from Portent Interactive has a great demo on how to get started (five in fact)

6 Comments so far

  1. Keith Kamisugi June 26th, 2007 12:26 am

    Hey Jeremiah, I’d love for the nonprofit I work for (http://www.equaljusticesociety.org) to be considered for your friend’s volunteer work. Thanks!

  2. jeremiah_owyang June 26th, 2007 12:53 am

    Ok, I see this, I’ll pass this along, Do you have Google Analytics setup?

  3. Beth Kanter June 26th, 2007 5:07 am

    Jeremiah:

    Thanks so much for the nice plug! I would love to have your friend participate in our nonprofit community of practice about using web analytics for nonprofits. It’s a listserv and probably light traffic … it would give him lots of different stat views … maybe a weekly tea reading ..

    Ah, Keith - the early commenter snags the web analyst!

  4. Amanda Johnson June 26th, 2007 2:12 pm

    Have a web farm supporting various organization channels that is in much need of analytics love to support online strategy decisions. It would be a data fest for your friend to cut his/her teeth on and probably a great case study for a resume. We are a nonprofit and recently redesigned our core site www.crown.org, so we now have a prime, blank slate to assess online “finances” competitive landscape, determine immediate fixes for SEO and develop better process for content delivery by topic across various sites. Big project for the daring competent!

  5. Marshall Kirkpatrick June 26th, 2007 2:47 pm

    I submitted Beth’s screencast to Digg http://urltea.com/ung - give it some love!

  6. Eric Holter July 9th, 2007 9:49 am

    Very helpful video. Thanks Beth - and thanks Jeremiah for posting it. I also recently completed a video about interpreting website analytics called
    What in the World is Your Website Doing?

    Thanks again!

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