Last week, I spent time with Kevin Chou and Holly Liu over in MountainView CompanyLoop, I advise their company which has promise. They’re making some changes to their Web Strategy, and I asked them each “What did you learn, or what would you do different?” They gave me permission to share with you some of the knowledge that they’ve gathered as a startup:

I’ve paraphrased the conversation:
They can chime in the comments, if I didn’t get it right.

1) Focus on a web used base that is native to the internet. (Kevin Chou)
For many Enterprise 2.0 web applications, gearing a site with the latest mashups, tags, or networking features may be over the heads of the typical corporate white collar worker, who still may be struggling with outlook (oh wait, isn’t that all of us?). I wonder if the adoption rate for a lot of these new companies will pin on the ability for the middle aged user to understand and grapple.

2) Trying to scale a network is difficult from the ground up. (Holly Liu)
Building yet another new network or group for users is difficult. Users often resist yet another registration, another data pool of information. I’m known for frequently saying “consider joining before building a community” to clients, our at presentations. This is why existing communities in Yahoo Groups, MySpace, Facebook, Friendster, and Google Groups make good places to start. Don’t see the community? Then you’ve got a great opportunity to try to move in and build a platform. I even told this in feedback to NBC 11.

Share you #1 lesson during this second web boom
Holly and Kevin are fantastic, and did a great job of sharing what they’ve learned, what is the one key Web Strategy that you’ve leaned in your last project or website? What was the key learning that you want to share with other enterpreneurs?